Stjarnan

What Stjarnan does

UMF Stjarnan (Ungmennafélagið Stjarnan) is a member-owned, multi-sport community club headquartered in Garðabær, Iceland, operating departments across football, basketball, handball, gymnastics, swimming, weightlifting, and general sports (running and fitness). The club serves a primarily youth and adolescent demographic, with approximately 1,000 participants in football grades 2-8, ~650 in basketball from preschool through senior age groups, 420+ in handball, and ~140 in apparatus gymnastics. Competitive senior football teams participate in Iceland's top-tier Besta deildin for both men and women, and the club has secured multiple 2026 Bikarmeistarar titles across gymnastics and basketball divisions.

The club operates on a multi-revenue-stream model combining recurring training fees (per Voronn/Sumaronn terms, ranging from ~58,690 ISK to ~151,782 ISK depending on sport and grade), annual memberships (5,000 ISK), football season passes (25,000 ISK), Puma merchandise through TeamSport.is and Hverslun.is, and venue rentals of Stjornusalur (150 sqm) and Dullubar (100 sqm) for private events. Its digital infrastructure includes third-party registration platforms (Abler and Sportabler), season pass sales via Stubbur.is, and a centralized media platform (Stjarnan TV) launched in 2026 covering matches, training, and athlete profiles across all departments. Facility assets include Samsungvellir (football — two full-size and three half-size artificial turf pitches), Ásgarður (multi-sport), Miðgarður (sports hall), and the recently renovated Hekluhöllin (handball arena).

The go-to-market approach is community-led and event-driven, anchored by supporter groups (12. maðurinn, Stjornukonur), youth development pipelines, and annual events such as the TM-Mot tournament (3,000-4,000 youth participants), Stjornuhlaup running event, and supporter evenings. The club is privately governed by a board elected at the annual general meeting, with no external investment, private equity, or parent company ownership identified.

Name

Stjarnan

Legal name

Ungmennafélagið Stjarnan

Website

https://stjarnan.is

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UMF Stjarnan is a member-owned, multi-sport community club in Garðabær, Iceland, operating football, basketball, handball, gymnastics, swimming, weightlifting, and running programs serving approximately 2,200+ youth athletes and competing in Iceland's top-tier Besta deildin football division.

Ownership category

akta.pro rank

Product category

Multi-Sport Community Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Multi-sport club
• Community athletics
• Football club
• Handball club
• Swimming programs

Headquarters

HQ city

Garðabær

HQ country

Iceland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees of 5,000 ISK for Stjornufelog (club members) who do not pay training fees. Provides voting rights at annual meetings.
2. Training Fees: Sport-specific training fees charged per season/term (Voronn, Sumaronn) across all sports departments. Fees vary by sport and age group.
3. Merchandise Sales: Online store (vefverslun) selling Puma merchandise and gymnastics equipment through TeamSport.is and Hverslun.is partnerships.
4. Season Passes: Annual passes for football matches at Samsungvellir (Besta deildin) priced at 25,000 ISK. Includes access to all home games for men's and women's teams. Member cards available for youth athletes.
5. Facility Rentals: Rental of Stjornusalur (150 sqm) and Dullubar (100 sqm) event spaces. Leasing for private events including weddings, confirmations, birthdays with catering options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

UMF Stjarnan operates a multi-sport community club in Garðabær, Iceland, providing organized participation, training, and competitive programs in football, basketball, handball, gymnastics, swimming, weightlifting, and running. The organization also runs the Stjarnan TV media platform, sells branded merchandise, offers season passes and event tickets, and rents its club venues for training and events.

Product overview

UMF Stjarnan is a multi-sport community club based in Gardabaer, Iceland, operating multiple distinct sports departments. The club's offering consists of sports programs across football/soccer, handball, basketball, gymnastics, swimming, and weightlifting, supported by a centralized media platform (Stjarnan TV), venue rental services (Stjornusalur and Dullubar), and membership/supporter programs (Stjornufjor, Annual Pass). The sports programs range from youth developmental leagues through competitive senior teams in Iceland's premier divisions. The club has approximately 1,000 football participants, 650 basketball participants, 420+ handball participants, and programs in other sports, making it one of the largest sports clubs in Iceland.

Differentiator

Problem solved

Functional benefit

Brands

• Stjarnan TV: Club TV channel covering interviews, match coverage, training insights, and athlete profiles across all departments.
• Stjörnukonur
• 12. maðurinn

Products and services

• Football program

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1000fetcoreStrategic or Co-development PartnerTravel partner organizing training trips for the women's first team, including the Tenerife training camp March 5-12 with 22 players and 7 staff members. Long-standing partnership supporting elite team preparation.
• Icelandic Street FoodminorOthersProvides catering (meat soup) for supporter events including supufundur meetings.
• ÖlgerðinminorOthersAlcohol supplier for events held in Stjornusalur and Dullubar venues.
• StubburcoreChannel Partner/ Reseller/ DistributorSeason pass sales platform for football matches at Samsungvellir. Manages payment installments for season passes.
• PUMAcoreOthersEquipment and apparel supplier through TeamSport.is. Provides competition kits and merchandise for all sports departments.
• Hverslun.isminorChannel Partner/ Reseller/ DistributorOnline merchandise store for gymnastics equipment and apparel.
• VerdensholdetminorStrategic or Co-development PartnerWorld-renowned performance/dance team invited for exhibition in collaboration with UMFÍ and Stjarnan gymnastics department. March 13 at Ásgarður.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Íþróttabandalag Akraness (ÍA): Multi-sport club from Akranes with teams in Icelandic top football divisions and a long-standing community-based membership model. Comparable single-town multi-sport club structure, though serving a different catchment.
• Knattspyrnufélag Reykjavíkur (KR): One of Iceland's oldest and largest multi-sport clubs, operating football, basketball, handball, and other sports with both men's and women's teams in top Icelandic divisions. Closest comparable in terms of multi-sport breadth and Besta deildin participation.
• Breiðablik: Kópavogur-based multi-sport club competing in Besta deildin football with strong women's team performance and broad youth development across football, basketball, and other sports. Direct competitor in the greater capital-area talent and member market.
• Fimleikafélag Hafnarfjarðar (FH): Multi-sport community club based in neighboring Hafnarfjörður that, like Stjarnan, fields football teams in Besta deildin and operates youth development programs across multiple sports. Direct competitor for players, sponsors, and members in the greater capital-area catchment.
• Knattspyrnufélagið Valur: Major Reykjavík-based multi-sport club with football teams in Besta deildin and competitive basketball, handball, and gymnastics departments. Comparable in multi-sport community-club structure and competitive footprint to Stjarnan.
• Fjölnir: Multi-sport club in the greater capital area (with operations in nearby Grafarholt and Garðabær-adjacent locations) operating football, basketball, and other sports. Direct geographic and structural competitor for youth athletes in the same catchment.
• Ungmennafélagið Fram: Reykjavík-based multi-sport club operating football, handball, and other sports with a traditional Ungmennafélag governance structure similar to Stjarnan. Closely comparable in membership-based community-club model.

Regional players

• Knattspyrnufélagið Víkingur: Reykjavík-based sports club with football teams in Icelandic top divisions. Comparable competitive footprint to Stjarnan's football operations, though operates with a different multi-sport mix.
• Þróttur Reykjavík: Reykjavík-based multi-sport club with football, basketball, and other sports departments. Comparable in multi-sport community structure though rooted in a different neighborhood and catchment.
• Knattspyrnufélagið Akureyri (KA): Multi-sport club based in Akureyri operating football teams in Icelandic top divisions and broad youth programs. Comparable multi-sport community model but operates in a different geographic region (northern Iceland).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubetv.stjarnan.is/stjarnantv
• Facebookfacebook.com/hlaupahopurstjornunnar
• LinkedInlinkedin.com/company/stjarnan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stjarnan