TRUFIG (Dana Innovations)

Name

TRUFIG (Dana Innovations)

Legal name

Dana Innovations

Website

https://trufig.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architectural AV Mounting Hardware

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Miscellaneous Furniture & Fixtures (2590), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Louvers, Vents & Architectural Grilles (IMADAIAM)

akta.pro secondary industries

Ductwork, Duct Fittings & Air Distribution (Diffusers/Grilles/Registers) (IMADANAC), Dampers, Louvers & Ventilation Controls (IMADANAD)

Keywords

• Flush mounting systems
• Architectural technology integration
• Hidden AV hardware
• Flush mount accessories
• Premium AV installation

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TRUFIG designs and manufactures flush mounting platforms, trim components, paintable fascias, mini doko enclosures, and linear diffusers that allow technology devices such as speakers, keypads, switches, and outlets to be installed completely flush with architectural surfaces. The product line is configured and specified by AV integrators, builders, architects, and interior designers for high-end residential, commercial, and corporate projects.

Product overview

TRUFIG is a flush mounting system that delivers a trim-less, minimalist aesthetic for technology devices across multiple disciplines including wiring devices, lighting controls, iPads, touch panels, HVAC, audio, and voice control. The core system consists of Mounting Platforms (engineered drywall with integrated electrical enclosure), Trim Components (for attaching and securing devices), and Fascias (paintable to match surrounding surfaces). TRUFIG integrates with third-party devices including Lutron keypads and dimmers, Crestron touch panels, Black Nova keypads, Josh Micro voice control, Leviton USB receptacles, and Sonance audio speakers. The company, a subsidiary of Sonance, is headquartered in San Clemente, California.

Differentiator

Problem solved

Functional benefit

Products and services

• TRUFIG Flush Mounting Platform Proprietary mounting platform allowing technology devices (speakers, keypads, switches, outlets) to be installed flush with drywall, wood, stone, glass, and metal surfaces. Configurable via the DIY configurator and sold through authorized dealers to AV integrators, architects, builders, and interior designers.
• TRUFIG Trim Components Finish trim components designed to deliver a clean, finished edge at the junction of the flush mounting platform and the surrounding architectural surface. Selected by integrators and designers to complete the concealed mounting installation.
• TRUFIG Field-Paintable Fascia Surface fascias that accept paint, wallpaper, or veneer in the field, allowing the mounting hardware to visually disappear into the surrounding wall or ceiling finish.
• TRUFIG Mini Doko Enclosure Flush-mount enclosure for small-format devices (such as mini subwoofers, keypads, or other compact technology hardware) requiring a concealed, recessed installation.
• TRUFIG Linear Diffusers Linear diffuser products compatible with the TRUFIG flush mounting platform, allowing linear slot installations to be concealed within architectural surfaces.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SonancecoreOEM/ Whitelabel/ Licensing PartnerSonance is the parent company of TRUFIG by Sonance. Sonance audio solutions leverage TRUFIG Mounting Technology to flush mount speakers into ceilings or walls. Sonance is dedicated to designing technology to disappear, beyond just sound, and TRUFIG is the mounting system that enables this vision across multiple technology categories.

Recent moves6 records

Expansion highlights5 records

Direct peers

• iPort: iPort (also a Sonance/Dana Innovations brand) makes flush-mount iPad and tablet docking stations for architectural integration. It is a direct product-line peer to TRUFIG's iPad & Touch Panel mounting solutions and shares the same parent-company ecosystem.
• Leon Speakers: Leon Speakers designs custom architectural audio and media furniture for luxury residential and commercial spaces, often built to match interior finishes. Like TRUFIG, Leon addresses the design-first integrator channel and competes for the same specification-driven luxury AV projects.
• Stealth Acoustics: Stealth Acoustics manufactures invisible/in-wall speakers designed to disappear into walls and ceilings, mirroring TRUFIG's flush-mounting philosophy. It directly competes with TRUFIG's parent Sonance Invisible Series and addresses the same luxury residential and architectural audio-integration use case.

Broad incumbents

• Bang & Olufsen: Bang & Olufsen delivers high-end audio and integrated home solutions with a strong design-first identity. B&O addresses the same luxury residential design-conscious customer as TRUFIG/Sonance and competes for specification influence in premium architectural projects.
• Chief (Legrand AV): Chief (part of Legrand AV) manufactures professional AV mounting hardware for displays, projectors, and speakers. While Chief focuses on commercial-grade mounts rather than flush architectural integration, it competes indirectly for AV-installer mind share and project specifications.
• Legrand (Wiring Device division): Legrand's wiring-device brands (Pass & Seymour, adorne, radiant) manufacture electrical devices — receptacles, dimmers, switches — that TRUFIG mounts. Legrand is both a supplier-ecosystem participant and a potential competitor should it extend into integrated flush architectural mounting systems.

Emerging players

• Josh.ai: Josh.ai is a premium voice-control and home-automation platform for luxury residences; TRUFIG already produces a flush mount for the Josh Micro device. Josh.ai is an emerging ecosystem peer and integration partner competing in the same high-end residential channel.

Others

• Savant Systems: Savant delivers luxury smart-home automation, including touch panels and lighting controls that TRUFIG flush-mounts. Like Lutron and Crestron, Savant is both an integration partner and a barometer of high-end control-system demand that drives TRUFIG's value proposition.
• Crestron Electronics: Crestron provides whole-home control systems including touch panels that TRUFIG flush-mounts. As a leading high-end control vendor, Crestron's touch-panel roadmap directly influences TRUFIG's addressable installed base and category demand.
• Lutron Electronics: Lutron manufactures lighting controls, dimmers, keypads, and shading systems that TRUFIG flush-mounts. While not a direct competitor, Lutron defines the third-party device ecosystem that drives demand for TRUFIG's mounting platforms and is the most important integration partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SonanceSpeakers
• Facebookfacebook.com/sonancebeyondsound
• LinkedInlinkedin.com/company/trufig-dana-innovations-
• Instagraminstagram.com/sonancebeyondsound/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUFIG (Dana Innovations)