What Vgtv does

VGTV is a Norwegian direct-to-consumer streaming platform operated as a brand within Schibsted Media AS, part of the larger Schibsted ASA media conglomerate. The service delivers on-demand video content — entertainment series, documentaries, sports coverage, and news — to Norwegian-speaking audiences, with a content mix heavily weighted toward Norwegian-language originals and localized celebrity-driven programming (titles include "Ikke lov å le på hytta," "Rikets Roast," "Vendepunktet," and "Harald og sytepavene"). Distribution spans a web platform (tv.vg.no), dedicated iOS and Android mobile applications, and smart TV apps with big-screen casting ("Storskjerm"), all operated by a small team of roughly 16 employees based in Oslo.

The platform is built on conventional streaming video technology with multi-device support; no proprietary AI/ML features, APIs, SDKs, or third-party integrations are disclosed in source data. Content production leverages the VG newsroom's editorial apparatus under Editor-in-Chief Gard Steiro, with additional named editorial leadership spanning target audience, development, and political coverage roles. VGTV holds no patents, certifications, or standalone funding rounds, and operates as a self-serve consumer product rather than an enterprise platform.

Commercially, VGTV monetizes through the VG+ subscription product, structured as age-tiered memberships (VG+6, VG+9, VG+12, VG+15, VG+18) that gate premium content behind recurring fees. The go-to-market is direct-to-consumer, marketed primarily through the parent VG brand and its digital properties, with marketplace listings on the Apple App Store and Google Play. Service is confined to the Norwegian market, and revenue figures are not separately disclosed within the Schibsted group.

Name

Vgtv

Legal name

VGTV

Website

https://vgtv.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VGTV is a Norwegian direct-to-consumer streaming platform within Schibsted Media, offering subscription-based VG+ access to Norwegian-language originals, documentaries, sports, and news across web, mobile, and smart TV.

Ownership category

akta.pro rank

Product category

Video Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Video streaming service
• Norwegian video content
• Subscription streaming
• On-demand entertainment
• Live sports streaming

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. VG+ Subscription: VGTV operates a subscription-based model offering tiered VG+ memberships with content organized by age ratings (VG+6, VG+9, VG+12, VG+15, VG+18). Users pay recurring subscription fees to access premium content including original Norwegian series, documentaries, entertainment shows, and live sports.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VGTV is a Norwegian direct-to-consumer streaming platform offering on-demand video content including original entertainment series, documentaries, live sports coverage, and news programming. Content is delivered via a web browser (tv.vg.no), mobile apps (iOS/Android), and smart TV/big-screen applications, with access gated by tiered VG+ subscriptions organized by age ratings (VG+6, VG+9, VG+12, VG+15, VG+18).

Product overview

VGTV is a Norwegian streaming platform operated by Schibsted Media AS. The platform offers a unified streaming service providing on-demand video content across multiple categories including entertainment (Underholdning), documentaries (Dokumentar), sports (Sport), and news (Nyheter). Content is accessible via the main web platform at tv.vg.no and the VGTV mobile application, which supports casting to television screens.

Differentiator

Problem solved

Functional benefit

Products and services

• VGTV Streaming Platform Norwegian streaming platform offering on-demand video content including TV series, documentaries, entertainment shows, sports, and news programming, with VG+ subscription tiers gated by age ratings.
• VGTV Mobile App Mobile application for accessing VGTV streaming content on iOS and Android smartphones and tablets, with the ability to cast to big screens for TV viewing.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Schibsted MediacoreOthersVGTV is a division/brand of Schibsted Media AS, which is part of the larger Schibsted ASA media conglomerate. Schibsted provides editorial resources, content production capabilities, and cross-promotion opportunities through its portfolio of Norwegian media properties including VG newspaper.

Recent moves3 records

Expansion highlights3 records

Regional players

• YLE Areena: YLE Areena is the Finnish national public broadcaster's streaming service, providing Finnish-language originals, news, and live sports. It is a regional comparable in the Nordic public-broadcaster streaming model that parallels VGTV's Norwegian-market, local-content focus.
• SVT Play: SVT Play is the Swedish public broadcaster's free ad-free streaming service offering Swedish originals, news, and sports. While primarily serving Sweden, it is a comparable Nordic public-broadcaster-led streaming model to VGTV in terms of local-content-led streaming to a single Nordic market.
• TV4 Play: TV4 Play is the Swedish commercial broadcaster TV4's DTC streaming platform, offering Swedish originals, live TV, and sports to Swedish subscribers. It is a regional analog to VGTV in the commercial-broadcaster streaming category within the Nordics.

Broad incumbents

• HBO Max (Norway): HBO Max is a global premium streaming service available in Norway offering HBO originals, Warner Bros. films, and select local content. It competes with VGTV in the premium subscription tier for Norwegian consumers, particularly for high-end series and films.
• Netflix Norway: Netflix is the global DTC streaming leader with a significant Norwegian subscriber base and growing investment in Norwegian-language originals. It is a broad incumbent that competes for the same Norwegian household subscription dollars as VGTV.
• Discovery+ (Norway): Discovery+ operates in Norway as part of the global Warner Bros. Discovery portfolio, offering reality, documentaries, and sports. It is a broad incumbent in the Norwegian streaming market with overlapping documentary and entertainment content, but lacks VGTV's locally produced original Norwegian series.

Direct peers

• TV 2 Sumo: TV 2 Sumo is the Norwegian commercial broadcaster TV 2's DTC streaming service, offering live TV, series, and sports to Norwegian audiences. It is the closest direct competitor to VGTV, competing for the same Norwegian subscribers with a similar subscription tiered model and strong local content focus.
• Viaplay: Viaplay is the Nordic streaming service from Viaplay Group offering series, films, and live sports across the Nordics. It is a direct peer competing in the Norwegian subscription streaming market, particularly strong in live sports rights — overlapping with VGTV's sports content.
• NRK TV: NRK TV is the public broadcaster NRK's free ad-free streaming platform serving Norwegian audiences with on-demand series, documentaries, news, and live sports. It is a direct competitor for Norwegian viewing time and household budget allocations, especially given its free tier.

Others

• Schibsted News Media (parent): Schibsted ASA is the parent media conglomerate that owns both VGTV and VG newspaper. While not a direct competitor, Schibsted's broader Nordic media operations (Aftonbladet, Svenska Dagbladet, etc.) form the ecosystem and capital base that funds VGTV's content and distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vgtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vgtv