Waikato
Waikato Milking Equipment is a UK-based specialist supplier of Waikato brand electronic milking pulsators, milk meters, and spare parts, serving UK dairy farmers via its own e-commerce platform and direct ordering from the Isle of Wight.
- Company typePrivate
- Founded-
- HeadquartersWootton Bridge, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Waikato does
Waikato Milking Equipment is a UK-based specialist supplier of Waikato brand dairy milking equipment, operating from a single office in Wootton Bridge, Ryde, Isle of Wight, and trading via the domain milkingmachines.co.uk, which has been active since at least 1999. The business sits within the dc engineering group of specialist dairy engineers and milking machine installers, and its commercial activity is narrowly scoped to two core product lines — the Waikato Electronic Pulsator and the Waikato Milk Meter — together with the spare parts required to service installed systems. The Electronic Pulsator controls the pulsation rhythm during milking operations, while the Milk Meter measures and records milk yield from individual animals during milking sessions; technology differentiation is grounded in the accuracy and precision of electronic measurement and controlled pulsation cycles rather than software intelligence.
Revenue is generated through one-time hardware sales of pulsation systems, milk meters, and replacement parts, with no recurring or subscription component. Distribution is direct-to-customer via the company's own e-commerce storefront (milkingmachines.co.uk), supplemented by telephone and fax ordering; standard fulfillment is within five working days of order receipt. The company serves UK dairy farmers (SMB/individual segment) on a domestic-only basis, holds memberships in BAGMA (British Agricultural and Garden Machinery Association) and the Isle of Wight Chamber of Commerce, and maintains PCI compliance for online payment processing via SecurityMetrics. No public pricing, headcount, revenue, ownership, or management-team information is disclosed, and the company website was last updated in March 2019.
Waikato firmographics
Firmographics- Name
- Waikato
- Legal name
- Waikato Milking Equipment
- Website
- https://waikato.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waikato Milking Equipment is a UK-based specialist supplier of Waikato brand electronic milking pulsators, milk meters, and spare parts, serving UK dairy farmers via its own e-commerce platform and direct ordering from the Isle of Wight.
- Ownership category
- akta.pro rank
Waikato industry classification
Industry- Product category
- Dairy Milking Equipment
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (42374)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)
- akta.pro secondary industry
- Milk Production (Raw Milk) (AFAEACAA)
Keywords
Where Waikato is headquartered
LocationHeadquarters
- HQ city
- Wootton Bridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Waikato business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Milking Equipment Sales: One-time hardware sales of Waikato milking equipment including electronic pulsators and milk meters, sold directly through e-commerce platform and telephone orders
Distribution channels2 records
Marketing channels3 records
Waikato product offering
Product offeringCore offering
Waikato Milking Equipment supplies Waikato-brand electronic milking equipment and spare parts to UK dairy farmers. The product range centers on the Waikato Electronic Pulsator and the Waikato Milk Meter, supported by replacement components and consumables. Products are sold directly through the milkingmachines.co.uk online shop and via telephone and fax ordering, with typical fulfilment within five working days.
Product overview
Waikato is a supplier of Waikato milking equipment based in the United Kingdom, offering a focused product portfolio centered on two core product lines: the Waikato Electronic Pulsator and the Waikato Milk Meter. The company also provides spare parts and accessories for both product lines. The Electronic Pulsator controls pulsation rhythms during milking, while the Milk Meter measures and records individual animal milk yields. Together, these products form a complete electronic milking monitoring and control system for dairy operations, with the spare parts program supporting ongoing maintenance and equipment longevity.
Differentiator
Problem solved
Functional benefit
Products and services
- Waikato Electronic Pulsator Electronic pulsation system for dairy milking equipment that controls the pulsation rhythm during milking operations, designed for dairy farms and milking parlour operators.
- Waikato Milk Meter Electronic device that measures and records milk yield from individual animals during milking sessions, designed for dairy farms and milking parlour operators needing per-cow yield data.
- Spare Parts for Milk Meters and Electronic Pulsation Systems Replacement components and consumable spare parts for Waikato milk meters and electronic pulsation systems, sold to keep installed Waikato milking equipment in working order.
Companies that use Waikato
Customer profileSegments1 record
Ideal customer profiles1 record
Waikato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Waikato partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- BAGMA (British Agricultural and Garden Machinery Association)minorMembership in BAGMA provides industry credibility and association with established agricultural equipment suppliers. The company displays the BAGMA member badge indicating compliance with industry standards.
- Isle of Wight Chamber of CommerceminorCorporate membership in local Chamber of Commerce provides networking opportunities and credibility within the regional business community.
Recent moves5 records
Expansion highlights1 record
Waikato competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Waikato social profiles
Digital presenceWaikato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waikato leadership team
Management profileNumber of profiles
Waikato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waikato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waikato
What does Waikato do?
Waikato Milking Equipment supplies Waikato-brand electronic milking equipment and spare parts to UK dairy farmers. The product range centers on the Waikato Electronic Pulsator and the Waikato Milk Meter, supported by replacement components and consumables. Products are sold directly through the milkingmachines.co.uk online shop and via telephone and fax ordering, with typical fulfilment within five working days.
Is Waikato a public or private company?
Waikato is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waikato founded?
Waikato was founded in -1. It employs 11 to 50 people.
Where is Waikato based?
Waikato is headquartered in Wootton Bridge, United Kingdom, in the Europe region.
How does Waikato make money?
One revenue line is on record: milking Equipment Sales.
Does Waikato have an API?
No public API is recorded for Waikato.
What industry is Waikato in?
Waikato's product category is Dairy Milking Equipment. Its primary akta.pro industry code is AFAEALAK, Milking Parlor & Dairy Farm Support Services (Non-veterinary), with a secondary code of AFAEACAA, Milk Production (Raw Milk). Its NAICS code is 42374 and its SIC code is 5080.