WILLMAR

Name

WILLMAR

Legal name

Willmar Lakes Area

Website

https://willmar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Willmar Lakes Area is a regional economic development and destination-marketing organization serving 13 communities across Kandiyohi County, Minnesota, integrating residential relocation, business attraction, and tourism promotion through three partner entities under the Vision 2040 community plan.

Ownership category

akta.pro rank

Headquarters

HQ city

Willmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Distribution channels1 record

Marketing channels4 records

Core offering

Willmar Lakes Area is a regional economic development and tourism organization serving Kandiyohi County, Minnesota. It functions as an information and marketing portal promoting 13 communities across the county for living, working, and recreation, and connects audiences to partner entities such as the Kandiyohi County Economic Development office, the Willmar Area Chamber of Commerce, and the Willmar Lakes Area Convention & Visitor Bureau.

Differentiator

Problem solved

Functional benefit

Products and services

• Economic Development Services
• Chamber of Commerce Services
• Convention & Visitor Bureau Services
• Vision 2040 Regional Planning

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Kandiyohi County Economic DevelopmentcoreOthersKandiyohi County's official economic development entity, providing business development resources, site selection assistance, and workforce development programs for companies looking to invest in the Willmar Lakes Area region.
• Willmar Area Chamber of CommercecoreOthersLocal business membership organization supporting the Willmar Lakes Area business community through networking, advocacy, and economic development initiatives.
• Willmar Lakes Area Convention & Visitor BureaucoreOthersOfficial tourism marketing organization for the Willmar Lakes Area, promoting leisure travel, group tours, meetings, and events to visitors.
• Willmar Lakes Area Vision 2040minorOthersLong-term strategic planning initiative for the region's future development, focusing on sustainable growth, quality of life improvements, and economic prosperity through 2040.

Scale indicators3 records

Direct peers

• Visit Duluth: Destination marketing organization for Duluth, MN and the Lake Superior shore. Comparable as a Minnesota lake-region DMO marketing outdoor recreation, regional attractions, and Twin Cities drive tourism.
• Visit Bemidji: Regional destination marketing organization serving the Bemidji, MN area. Comparable as a northern Minnesota DMO promoting lake-based recreation and community-driven tourism under a unified municipal partnership model.
• Brainerd Lakes Area Tourism: Minnesota-based destination marketing organization for the Brainerd Lakes region. Directly comparable as a multi-community lake-area DMO in central Minnesota with similar live/work/play positioning and a Chamber/CVB-style partner ecosystem.
• Detroit Lakes CVB: Convention & Visitors Bureau for the Detroit Lakes area in northwestern Minnesota. Closely comparable as a lake-region DMO operating a similar CVB/Chamber structure and competing for the same Twin Cities weekend traveler.
• Alexandria Lakes Area CVB: Tourism promotion organization for the Alexandria, MN lake region. Comparable as a Minnesota lake-area CVB marketing outdoor recreation, lodging, and events in a multi-community lake corridor analogous to Kandiyohi County.

Regional players

• Visit Fargo-Moorhead: Regional DMO serving the Fargo-Moorhead metro area spanning Minnesota and North Dakota. Comparable as a multi-jurisdiction DMO coordinating economic development, Chamber, and CVB functions in a similar Upper Midwest regional structure.
• Visit Greater St. Cloud: Regional tourism and economic development organization for the St. Cloud, MN area. Comparable as a central Minnesota multi-community DMO with similar live/work/play positioning and proximity to the Twin Cities.
• Mille Lacs Area Tourism: Tourism marketing organization for the Mille Lacs Lake region in central Minnesota. Comparable as a lake-region DMO focused on outdoor recreation and lodging promotion around a major Minnesota lake.

Broad incumbents

• Explore Minnesota: State-level tourism marketing organization for Minnesota. Comparable as the broader public-sector incumbent that sets statewide tourism strategy and budgets; Willmar Lakes Area operates underneath this umbrella.

Others

• Minnesota Department of Employment and Economic Development (DEED): State-level economic development and workforce agency. Comparable as an institutional stakeholder/funder whose programs (site selection, workforce grants, business incentives) flow down to entities like Willmar Lakes Area's economic development arm.

Market position

Customer concentration

• LinkedInlinkedin.com/company/willmar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILLMAR