Canale 3

What Canale 3 does

Canale 3 (also branded C3T) is a local television broadcaster headquartered in Siena, Italy, operating under the legal entity Studio 3 Srl, a privately-held limited liability company. The station broadcasts on the regional linear channel CANALE 84 and serves Siena province and the broader Tuscany region with local news, sports, cultural programming, and community-focused content. Its editorial leadership is Franco Masoni as Direttore di testata (Editor-in-Chief), and the publication is formally registered as Testata giornalistica n. 9 at the Court of Siena as of 2022-12-23.

The core product is a multi-program platform comprising daily news (C3T News), local sports coverage (Palio e Contrade, Valdelsa a Bordo Campo, Siena FC), cultural and academic programming (Orizzonti Unisi with the University of Siena, Life portrait series), health (Spazio Salute), business profiles (Start), and food/wine verticals. Distribution occurs via linear broadcast on CANALE 84, live streaming through canale3.tv, an Android mobile application on Google Play, and a YouTube channel, with social media presence on Facebook and Instagram.

The business model is free-to-air local broadcasting monetized through advertising placements, including on-air sponsorships with regional brands such as Estra (energy) and Carrefour/Etruria Retail (grocery). The station operates with approximately 10 employees, has no disclosed external funding, and relies entirely on local advertising revenue and content partnerships to sustain operations. Go-to-market is event-driven around Tuscan regional happenings, anchored by extensive coverage of the Palio di Siena horse race.

Name

Canale 3

Legal name

Studio 3 Srl

Website

https://canale3.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Canale 3 is a local free-to-air television station based in Siena, Italy, broadcasting on CANALE 84 and streaming online to serve Siena province and Tuscany with regional news, sports, Palio di Siena coverage, and cultural programming.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Public Service News Channels (MPABAIAE)

Keywords

• Local television broadcasting
• Regional news coverage
• Sports broadcasting
• Cultural programming
• Digital streaming

Headquarters

HQ city

Siena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising revenue: Local TV broadcaster generating revenue through advertising placements including banner advertisements on website, sponsored programming segments (Estra, Carrefour, Renault/Duster, local restaurants, healthcare providers), and potentially linear TV commercial breaks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Canale 3 is a free-to-air local television broadcaster serving Siena and the broader Tuscany region. It operates the linear TV channel CANALE 84, an online live streaming service, and a mobile application, delivering local and regional news, sports coverage (including Palio di Siena, Mens Sana basketball, Robur Siena football), cultural programming, and community information. Revenue is generated primarily through advertising placements and sponsored programming segments.

Product overview

Canale 3 (also known as C3T) is a local television station serving Siena and Tuscany, Italy. The station operates as a multi-program platform offering live TV broadcasting on Canale 84, online streaming, and a mobile application. The core programming consists of news programs (C3T News), local affairs programming (La Vasca, Start, Accade in Toscana), cultural and educational content (Orizzonti Unisi, Life, Visita Guidata), sports coverage (Palio e Contrade, Valdelsa a Bordo Campo, Siena Fc), and thematic programs including food/wine (Wine Time, Custodi del Gusto, P come piccini), health (Spazio Salute), and travel (Viaggi e Miraggi). The station also covers regional events including the Chigiana International Festival and Eroica cycling event.

Differentiator

Problem solved

Functional benefit

Products and services

• Linear TV Broadcast (CANALE 84) Free-to-air local television broadcasting on CANALE 84 as a regional television station serving Siena and the broader Tuscany region.
• Live TV Streaming Real-time online streaming of Canale 3's broadcast content via the canale3.tv website, providing the same programming as CANALE 84 to online viewers.
• Mobile App (Canale 3 Toscana) Android mobile application for streaming live TV and accessing on-demand content from Canale 3, distributed via Google Play.
• C3T News Flagship daily news program providing local and regional news coverage for Siena and Tuscany.
• Palio e Contrade Coverage of the Siena Palio horse race including the Corteo Storico and all related events, including the 96 Ore di Palio programming block.
• Spazio Salute Health and wellness program covering medical topics including nephrology, mental health, otolaryngology, organ donation, and cardiology.
• La Vasca Current affairs talk show discussing political and social topics with guest interviews.
• Orizzonti Unisi Academic and cultural program featuring discussions on science, technology, and humanities topics from University of Siena.
• Start - Storie di Vita Storie d'Impresa Business and entrepreneurship program profiling local companies and entrepreneurs in the Siena region.
• Valdelsa a Bordo Campo Football (soccer) match coverage and analysis for local teams in the Valdelsa region.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EstraminorGTM or Marketing PartnerEnergy company Estra sponsors programming segments including 'Voci di Estra' and has partnered for journalism awards. Regular advertising sponsor and content partner for sustainability and community-focused programming.
• Carrefour / Etruria RetailminorGTM or Marketing PartnerMajor retailer Carrefour sponsors Mens Sana Basketball team through 'Carrefour ti regala l'abbonamento' promotion, providing buoni spesa (grocery vouchers) to season ticket holders.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• SienaNews: Digital local news outlet serving Siena and province. Competes for Siena-area audience attention and advertiser spend, particularly around Palio, local sport, and civic news.
• La Nazione: Siena-based regional newspaper and digital outlet covering Tuscany news, sport (including Robur Siena, Mens Sana) and Palio coverage. Addresses the same audience with an alternative medium and competes for regional advertising budgets.
• GoNews: Tuscan digital news network with strong coverage in Siena and surrounding provinces. A non-TV local-information alternative competing for the same regional audience and advertiser share.

Direct peers

• Teletruria: Regional television broadcaster serving Tuscany (Arezzo/Tuscany), offering comparable local news, sport, and cultural programming funded by advertising. Directly comparable in business model, geography, and audience.
• RTV38: Florence-based regional broadcaster operating across Tuscany. Similar free-to-air, ad-supported local TV model with multi-platform distribution and comparable content mix (news, events, sport).
• Antenna 5 (Siena): Local broadcaster based in the Siena area, directly competing for the same Siena provincial audience and advertising budgets with similar Palio and local-sport coverage.
• Telemaremma: Regional broadcaster covering the Maremma area of Tuscany. Comparable in scale, ad-supported local-TV model, and hyperlocal content focus that national broadcasters do not replicate.

Broad incumbents

• TGR Rai: Public-service regional news operation of RAI covering Tuscany. A larger, publicly-funded incumbent providing overlapping local news and event coverage; competes for the same Tuscan audience and local ad-adjacent sponsorship opportunities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWdgz-7bIYSYXHEAqC7ME5w
• Facebookfacebook.com/canale3toscana
• Instagraminstagram.com/canale3toscana
• LinkedInlinkedin.com/company/canale-3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canale 3