Creswick

What Creswick does

Creswick Academy is a state-funded primary and nursery school located on Sir John Newsom Way in Welwyn Garden City, Hertfordshire, England (AL7 4FL). The school operates as part of the Agora Learning Partnership, a multi-academy trust that provides governance, shared resources, and trust-wide policies including the school uniform policy. It serves children from nursery age through Key Stage 2 (approximately ages 3–11), delivering the UK National Curriculum under the motto "Confident Learners for Life." Leadership is provided by Headteacher Mrs Thompson, with an Academy Governing Body handling local governance. Day-to-day operations run 32.5 hours per week, with admissions for primary places coordinated through Hertfordshire County Council and nursery applications accepted directly with both 15-hour and 30-hour government-funded places.

The school's product surface extends beyond statutory primary education into fee-based wrap-around services. Creswick Camp is a holiday programme for children aged 5–11 running 8:30am–3:30pm during most school holidays, with bookings and payments processed through the Arbor App. Wrap-around care (before- and after-school) supplements core hours, and the school runs ancillary programmes including a Pupil Parliament, Eco-School, music development plan, and sports activities. Parent communications are systematised through two newsletter brands — the "Creswick Communicator" (general school news) and "Going for Gold" (achievement recognition) — plus a subscribable online calendar with webcal integration. School uniform is sourced via Smarty Schoolwear in Hatfield.

The underlying technology stack is administrative rather than pedagogical: a Cleverbox-designed website (launched April 2025), Google Analytics for visitor tracking, and integrations with PayPal, ParentPay, and WisePay for payments. The business model is fundamentally a publicly funded service: core revenue derives from government per-pupil funding channelled through Hertfordshire County Council, supplemented by modest direct parent fees for Creswick Camp, wrap-around care, and uniform-adjacent services. Revenue is not publicly disclosed. The firmographic employee count of 7 appears to reflect tracked leadership and administrative contacts rather than total school staff, which for a UK primary typically includes a substantially larger teaching and support workforce.

Name

Creswick

Legal name

Creswick Academy

Website

https://creswick.herts.sch.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Creswick Academy is a state-funded primary and nursery school in Welwyn Garden City, Hertfordshire, serving children aged 3–11 under the Agora Learning Partnership multi-academy trust. It supplements core government-funded education with Creswick Camp wrap-around holiday care and structured parent communications.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

akta.pro primary industry

Nursery School Programs (2–4 Years) (EDACACAB)

akta.pro secondary industries

Full-Day Nursery Programs (EDACACAD), Nursery School Wraparound Care (Extended Hours) (EDACACAG), Nursery School Readiness & Transition Programs (EDACACAL)

Keywords

• Primary education
• Nursery schooling
• Wrap-around care
• Holiday childcare
• Early years education

Headquarters

HQ city

Welwyn Garden City

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Government-Funded Education: Primary school education funded by the UK government through local authority funding. The school receives government funding for educating children of compulsory school age (5-16).
2. Nursery Fees: The school offers both 15-hour and 30-hour funded nursery places. The 30-hour funded places require HMRC eligibility codes. Additional fees may apply for extended care services.
3. Creswick Camp (Wrap-Around Care): Holiday camp sessions available during most school holidays from 8:30am-3:30pm for children aged 5-11 years. Payment through Arbor App for Creswick pupils, with childcare voucher options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Creswick Academy is a UK primary school and nursery serving children from nursery age through Year 6 (ages 3-11), delivering the national curriculum alongside wrap-around before- and after-school care and a holiday childcare programme called Creswick Camp. It operates as part of the Agora Learning Partnership multi-academy trust.

Product overview

Creswick Academy offers a unified primary school education service with integrated wrap-around childcare provisions. The core offering is primary and nursery education for children aged 5-11, delivered through the main school programme. This is supplemented by Creswick Camp (holiday childcare), Wrap Around Care services, and the Nursery programme with funded places. The school communicates with parents through two newsletter brands: Creswick Communicator (general school news) and Going for Gold (achievement celebrations). The curriculum module provides comprehensive subject coverage. All these services are interconnected through the school's administration system, with childcare bookings managed via the Arbor App and school uniform available through Smarty Schoolwear.

Differentiator

Problem solved

Functional benefit

Brands

• Creswick Camp: Holiday camp for children aged 5-11 years, running during most school holidays from 8.30am - 3.30pm

Products and services

• Creswick Academy Primary Education UK primary school education covering Nursery through Year 6 (ages 3-11), delivering the national curriculum in line with Department for Education requirements.
• Creswick Nursery Early years nursery provision for pre-school-age children, typically starting at age 3, integrated with the academy's primary school offer.
• Wrap-Around Care Before- and after-school childcare provision extending school day coverage beyond standard hours for pupils of working families.
• Creswick Camp Holiday childcare camp providing supervised activities for children during school holiday periods.

Quantifiable outcome

• School open 32.5 hours per week to children
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

One partnership is on record.

• Agora Learning PartnershipcoreStrategic or Co-development PartnerCreswick Academy is part of the Agora Learning Partnership, a multi-academy trust in the UK. The trust provides governance, support, and shared resources across its member schools. The school operates under the trust's policies including the School Uniform Policy and follows trust-wide admissions arrangements coordinated through Hertfordshire County Council.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oasis Community Learning: Multi-academy trust operating primary and secondary academies across England. Comparable as a fellow MAT that delivers wrap-around community services alongside state-funded education.
• United Learning: One of the largest UK multi-academy trusts operating primary and secondary schools. Comparable as a MAT providing centralised services to member schools, though at materially greater scale and geographic reach than Agora.
• Nord Anglia Education: Global operator of premium primary and secondary schools. Comparable as a multi-site primary/secondary school operator, though serving a private international market rather than state-funded UK pupils.
• Cognita Schools: International schools group operating independent primary and secondary schools. Comparable as a primary/secondary operator, though in the private fee-paying segment rather than state-funded.
• REAch2 Academy Trust: Multi-academy trust whose portfolio is predominantly primary schools across England. Comparable as a primary-focused MAT serving similar age cohorts in the state-funded sector.
• Harris Federation: Large UK multi-academy trust running primary and secondary academies across London and southern England. Comparable operator in the same MAT-driven UK primary/secondary education ecosystem.
• Busy Bees Nurseries: Largest UK nursery chain offering funded 15- and 30-hour places plus wrap-around care. Comparable to Creswick's nursery and wrap-around care business lines, though operating at chain scale rather than single-site.
• Bright Horizons Family Solutions: International provider of nursery and early-education services with UK operations. Comparable to Creswick's nursery operations and wrap-around care model, though at corporate scale.

Direct peers

• Agora Learning Partnership: The multi-academy trust that operates Creswick Academy and other partner schools in Hertfordshire. Closest comparable as the parent operating entity providing shared governance, curriculum, and central services.

Others

• Arbor Education: UK-based management information system (MIS) provider used by Creswick Academy for bookings and payments via the Arbor App. Comparable as a technology vendor enabling the school's digital parent engagement and service monetisation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/creswickacademy
• LinkedInlinkedin.com/company/creswick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creswick