DATTA Vic

What DATTA Vic does

DATTA Vic (Design and Technology Teachers' Association Victoria) is a registered charity and peak professional association representing approximately 2,000 Design & Technologies educators across Victorian schools, founded in October 1987 and headquartered at the Abbotsford Convent in Melbourne, Australia. The organization delivers professional learning for teachers of F-10 Design & Technologies, VCE Product Design & Technologies, and VCE Systems Engineering through an annual CREATE conference, tiered workshops and masterclasses, online exam preparation, virtual teach meets, and a members-only journal (Technotes). Its core platforms include a Wild Apricot-powered website handling membership, event registration, and shop transactions, plus Microsoft Teams for online professional learning delivery.

DATTA Vic operates a community-led, event-driven go-to-market model, monetizing through annual membership subscriptions (free for pre-service teachers), tiered event pricing (CREATE conference $99-$399; masterclasses $990-$1,200; workshops from $55; exam prep $35 per student), and a teaching resources shop. Member acquisition relies on community referral, teacher networks, partnerships with RMIT and Monash University, and advocacy engagement with the Department of Education and Training and the Victorian Curriculum and Assessment Authority.

Beyond traditional professional development, DATTA Vic runs differentiated pipeline programs including the Industrial Design Students as Technicians in Schools initiative (linking university ID students with school D&T faculties), masterclasses for out-of-field educators, Creative Futures design workshops with Museums Victoria, and an annual Design & Technologies Week. The organization is governed by a volunteer committee and operates with three part-time paid staff (Executive/Education Officer, Office Manager, Events Officer), making it a lean nonprofit dependent on volunteer engagement, institutional partnerships, and event-based revenue generation within a single Australian state.

Name

DATTA Vic

Legal name

Design & Technology Teachers' Association Victoria (DATTA Vic)

Website

https://datta.vic.edu.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

DATTA Vic is a Victorian, Australia-based registered charity and peak professional association serving approximately 2,000 Design & Technologies teachers through an annual CREATE conference, masterclasses, workshops, teaching resources, and a members' online forum, with programs addressing teacher shortages via partnerships with universities and tech schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Footscray

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Annual membership fees provide access to free resources, virtual teach meets, discounted professional learning, conferences, and teaching materials. Student/pre-service teacher membership is free.
2. Conference fees: Annual CREATE conference with tiered pricing: members $329, non-members $399, university student/pre-service teachers $99.
3. Professional learning workshops and masterclasses: Fees for workshops ranging from $85-$1,200 depending on event type, duration, and membership status. Masterclasses (e.g., Success with Systems Engineering) priced at $990 members / $1,200 non-members over four days.
4. Teaching resources and materials shop: Sale of teaching resources, materials, and educational content through the DATTA Vic online shop for Design & Technologies, VCE Product Design & Technologies, VCE Systems Engineering, Primary, and Years 7-10.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

DATTA Vic is a non-profit professional association that delivers professional learning, conferences, masterclasses, curriculum-aligned teaching resources, and advocacy services for Design & Technologies teachers in Victoria, Australia. It sells annual memberships, runs the annual CREATE conference and teaching workshops, and operates specialised programs such as the Industrial Design Students as Technicians in Schools initiative that addresses teacher shortages.

Product overview

DATTA Vic operates as a professional association for Design & Technologies teachers in Victoria, offering a suite of services including professional learning workshops, masterclasses, conferences, teaching resources, a members' journal (Technotes), an online forum, and the Industrial Design Students as Technicians in Schools program. These services are delivered through both in-person events at venues like Abbotsford Convent and tech schools, and online via Microsoft Teams. The organization also maintains a shop for curriculum resources and coordinates Design & Technologies Week activities. All services are primarily accessed through the Wild Apricot-powered website with member login functionality.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Grown from a small group of teachers in October 1987 to approximately 2,000 educator members
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RMIT UniversitycoreStrategic or Co-development PartnerDATTA Vic partnered with RMIT University (along with Monash University) to create Careers in Design & Engineering toolkits, perfect for highlighting career pathways, promoting VCE subjects, and exploring professional practice. DATTA Vic also runs its Industrial Design Students as Technicians in Schools program in partnership with RMIT, with launch events hosted at RMIT's Industrial Design facility.
• Monash UniversitycoreStrategic or Co-development PartnerDATTA Vic partnered with Monash University (along with RMIT) to create Careers in Design & Engineering toolkits for career pathway promotion in Design & Technologies education.
• Department of Education and Training (DET)coreStrategic or Co-development PartnerDATTA Vic develops partnerships with key stakeholders that will benefit teachers and students of Design & Technologies. The DET is a key government partner in these advocacy and development initiatives.
• Victorian Curriculum and Assessment Authority (VCAA)coreStrategic or Co-development PartnerVCAA is a key government stakeholder with whom DATTA Vic develops partnerships to benefit Design & Technologies teachers, particularly around curriculum development and VCE study designs.
• DATTA AustraliacoreStrategic or Co-development PartnerDATTA Vic works with DATTA Australia as part of the national association structure for Design & Technology teachers. The organization has contributed to national consultations regarding the Design and Technology curriculum alongside DATTA Australia.
• Banyule Nillumbik Tech SchoolcoreStrategic or Co-development PartnerDATTA Vic partners with Banyule Nillumbik Tech School to deliver the Success with Systems Engineering Masterclass program. The masterclass is held at the tech school during school holidays and is supported by the Google Educator Professional Development Grant.
• Museums Victoria / Creative FuturescoreStrategic or Co-development PartnerCreative Futures Ltd is a partner supporting DATTA Vic's Creative Futures Annual Design Workshop program. Museums Victoria Education co-facilitates these workshops with DATTA Vic. The partnership develops middle-years programs and nurturing new approaches to Years 7 & 8 design education.
• Fifteen TreesminorOthersDATTA Vic is a proud supporter of Fifteen Trees, an organization that works with native nurseries and community groups across Australia to plant trees. DATTA Vic has planted 75 trees to date as a way to thank conference and professional learning presenters.
• Council of Professional Teachers Associations of Victoria (CPTAV)minorStrategic or Co-development PartnerCPTAV is listed as a key stakeholder with whom DATTA Vic develops partnerships for the benefit of Design & Technologies teachers and the learning area.
• Yarra Ranges Tech SchoolminorStrategic or Co-development PartnerDATTA Vic partners with Yarra Ranges Tech School for events such as the Coding with Python for Beginners workshop, which is hosted at the tech school's facilities.
• Bendigo Tech SchoolminorStrategic or Co-development PartnerDATTA Vic partnered with Bendigo Tech School and Museums Victoria for the Creative Futures Teaching Design Workshop in Bendigo, using a place-based approach with local landscape and communities shaping design challenges.
• Forest LearningminorStrategic or Co-development PartnerDATTA Vic contributed to a set of free units of work for Design & Technologies by Forest Learning, providing unique insights into forests' role in provision of forest and wood products and environmental services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mathematical Association of Victoria (MAV): Victorian subject-based teacher association running annual conferences, professional learning, journals, and member resources for mathematics teachers. Directly comparable in structure, scale and revenue model to DATTA Vic.
• Victorian Association for Teaching English (VATE): Victorian professional association for English teachers, providing conferences, workshops, journals and advocacy on curriculum. Same subject-association operating model as DATTA Vic, with similar member scale and governance structure.
• Science Teachers' Association of Victoria (STAV): Victorian subject-specific teacher professional association offering conferences, workshops, journals, and curriculum resources for science educators. Closely mirrors DATTA Vic's operating model and member-facing value proposition across a different subject.
• DATTA Australia: National peak body for Design and Technology teachers in Australia and a direct alliance partner of DATTA Vic. Operates the same professional association model — advocacy, conferences, resources — but at national scope, making it the most natural comparability benchmark.
• Geography Teachers' Association of Victoria (GTAV): Subject-specific Victorian teacher association running conferences, professional development, and resources. Mirrors DATTA Vic's non-profit professional association model and primary/secondary teacher segments.
• History Teachers' Association of Victoria (HTAV): Victorian subject-association for history teachers delivering annual conferences, professional learning events, journals, and curriculum-aligned resources. Closely analogous to DATTA Vic's structure and revenue mix.
• Australian Council for Health, Physical Education and Recreation — Victoria (ACHPER Victoria): Victorian branch of a national subject-based teacher association for HPE educators, delivering conferences, workshops and curriculum resources. Operates a near-identical member-funded model to DATTA Vic.

Broad incumbents

• ISTE (International Society for Technology in Education): Large international membership organisation serving educators focused on educational technology, including design/STEM integration. Much broader scope and scale than DATTA Vic, but overlapping audience and adjacent content offerings in digital design and technology pedagogy.
• Australian Council for Educational Research (ACER): Major Australian educational research and support organisation that produces assessment tools, teacher resources, and professional learning — overlapping with DATTA Vic on the professional learning and resource side but at much larger national scale.

Others

• Council of Professional Teachers Associations of Victoria (CPTAV): Umbrella council representing Victorian subject teacher associations including DATTA Vic. Provides shared advocacy and infrastructure; not a competing provider but a relevant ecosystem/industry-body peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dattavic
• YouTubeyoutube.com/@dattavic
• Facebookfacebook.com/dattavic
• LinkedInlinkedin.com/company/datta-vic
• Instagraminstagram.com/dattavic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATTA Vic