print-ID GmbH & Co. KG

What print-ID GmbH & Co. KG does

print-ID GmbH & Co. KG is a Grünberg-based German label manufacturer and label printer reseller, founded in 2003 by Johannes Heß and Sven Rühl. The company operates a 4,500 sqm consolidated facility combining in-house production, warehousing, and administrative offices, certified under ISO 9001 by TÜV. Its core business spans blank labels (Blanko Etiketten) for self-service customer printing and custom printed labels (Bedruckte Etiketten) produced via HP Indigo digital printing, Gallus flexographic printing (up to 12 color stations), SEI Labelmaster laser die-cutting, and Daco/Grafotronic rotary finishing — including Delam Relam adhesive neutralization for re-sealable packaging labels.

The company also resells Zebra and TSC label printers and thermal transfer ribbons, supported by in-house certified repair service (Zebra Advanced Printer Repair Specialist, TSC Power Partner Platinum). Print-ID serves three primary customer segments: SMBs and individual buyers via the etiketten.shop e-commerce platform (blank labels, printers, ribbons), B2B label resellers (Wiederverkäufer) using a self-service online pricing calculator, and enterprise/industrial customers handled by a named consultative sales team (Sven Rühl, Johannes Heß, Claudia Mankel, Viktor Rehan, Benjamin Rieke, Nikolaus Gorr). It markets exclusively to legal entities and full merchants, with free delivery above €50 and 10-day net cash payment terms.

The business model is predominantly transactional and one-time: production sales of custom and blank labels, hardware resale of printers, consumable sales of thermal ribbons, and professional services for repairs and phone support. The company is founder-controlled, privately held, and bootstrapped with no external investors disclosed. Production is concentrated in Germany with operating reach across the DACH region, and supply is backed by multiple raw material partners (UPM Raflatac, Avery Dennison, Herma, Sihl, Flexcon) and software integration with Seagull Scientific's Bartender label design platform.

Name

print-ID GmbH & Co. KG

Legal name

print-ID GmbH & Co. KG

Website

https://print-id.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

print-ID GmbH & Co. KG is a German label manufacturer and printer reseller operating from a 4,500 sqm facility in Grünberg. It produces blank and custom-printed labels in-house and sells Zebra and TSC label printers, thermal ribbons, and repair services to SMBs, B2B resellers, and enterprise customers across the DACH region.

Ownership category

akta.pro rank

Product category

Label Manufacturing

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Label manufacturing
• Flexographic printing
• Digital label printing
• Thermal transfer ribbons
• Barcode label printers

Headquarters

HQ city

Grünberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Label Production and Sales (Bedruckte & Blanko Etiketten): print-ID produces and sells both blanko labels (pre-manufactured, customer self-prints) and bedruckte labels (custom printed to customer specifications). Revenue is generated through one-time product sales with per-unit pricing based on material, size, print complexity, and quantity. Production via digital print (small runs, variable data) and flexographic print (large runs, special colors).
2. Label Printer Sales: Sale of Zebra and TSC label printers as an authorized reseller. Revenue from one-time hardware sales with associated accessories (barcode scanners, etc.). Sells direct and through etiketten.shop e-commerce platform.
3. Thermal Ribbon (Farbband) Sales: Sale of thermal transfer ribbons (wax, wax/resin, resin) and related consumables. Revenue from one-time consumable sales, often bundled with printer hardware sales.
4. Technical Support and Repair Services: Phone-based technical support for label printers, in-house repair services by certified technicians (Zebra Advanced Printer Repair Specialist, TSC Power Partner Platinum). Service revenue from repair work, maintenance contracts, and phone support.
5. Wholesale/Reseller Channel: B2B sales to Wiederverkäufer (label resellers/wholesalers) who receive access to an online pricing calculator. Resellers purchase in volume and resell to their own customer base, generating recurring transactional revenue for print-ID.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

print-ID GmbH & Co. KG manufactures and sells blank and custom-printed labels (Blanko Etiketten and Bedruckte Etiketten) produced in-house at its Grünberg facility using HP Indigo digital printing, Gallus flexographic printing, and SEI laser die-cutting. It also resells Zebra and TSC label printers and thermal transfer ribbons, and provides certified technical support and printer repair services. Sales occur through the etiketten.shop e-commerce site, a B2B reseller/Wiederverkäufer channel with an online pricing calculator, and direct sales for enterprise customers.

Product overview

print-ID GmbH & Co. KG is a German label manufacturer and label printer reseller operating as a unified product portfolio. The core offering consists of Blanko Etiketten (blank labels) and Bedruckte Etiketten (printed labels), produced through in-house capabilities including Digitaldruck (HP Indigo digital printing), Flexodruck (Gallus flexographic printing), and Laserstanze (laser die-cutting). The company also resells Zebra and TSC label printers along with Farbbänder (thermal transfer ribbons). Products are sold directly through the etiketten.shop online platform. Specialty offerings include Inventaretiketten (inventory labels) with custom designs, barcodes, and security features. Manufacturing is conducted at the company's own facility in Grünberg, Germany, enabling short production times and quality control under ISO 9001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Blanko Etiketten (Blank Labels) Unprinted or fully colored labels in various sizes, shapes, materials, and adhesive properties, including FSC/PEFC-certified and BPA-free options, produced in-house for SMB and reseller customers to print themselves on their own thermal label printers.
• Bedruckte Etiketten (Custom Printed Labels) Custom-printed labels produced in-house using HP Indigo digital printing (variable data, metallic effects, cost-effective small runs) and Gallus flexographic printing (large runs, spot/specialty colors, up to 12 color stations), including Delam Relam re-sealable labels and food-safe low-migration inks.
• Zebra Etikettendrucker (Zebra Label Printers) Authorized resale of Zebra Technologies desktop and industrial label printers with Link-OS operating system, 2-year warranty, and bundled free label design software, sold direct and via etiketten.shop.
• TSC Etikettendrucker (TSC Label Printers) Authorized resale of TSC label printers (desktop, midrange, and mobile categories) with modular design, 2-year warranty, and preferential pricing achieved through TSC Power Partner Platinum status.
• Farbbänder (Thermal Transfer Ribbons) Thermal transfer ribbons in wax, wax/resin, and resin variants for printing on cardboard, paper, and foil labels with varying durability levels, sold as consumables often bundled with printer hardware sales.
• Inventaretiketten (Inventory Labels) Customizable inventory labels with options for logos, barcodes, company names, sequential numbering, and resistance to water and cleaning agents, configured for individual customer requirements.
• Technical Support and Repair Services Phone-based technical support for label printers plus in-house certified repair services by Zebra Advanced Printer Repair Specialist and TSC Power Partner Platinum technicians, including on-site repairs, installations, maintenance contracts, and depot repairs.

Quantifiable outcome

• Free delivery on orders above €50 merchandise value
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• TSC Auto ID TechnologycoreTechnology or Integration · 1 January 2010TSC Power Partner Platinum — the highest tier. print-ID has been offering TSC label printers since 2010. Platinum status provides exclusive training for service staff, preferential pricing, direct manufacturer support, and faster product availability without intermediaries. TSC's unusually long warranty and modular printer design complement print-ID's service capabilities.
• Zebra TechnologiescoreTechnology or IntegrationZebra Advanced Printer Repair Specialist — the highest certification tier. print-ID's in-house technicians receive comprehensive, manufacturer-authorized training on new models, enabling on-site repairs, installations, maintenance contracts, and depot repairs. Exclusive access to proprietary spare parts kits. Direct manufacturer contact and ongoing technical support. The partnership provides preferential pricing on Zebra printers and parts for inventory.
• Gallus (Heidelberg subsidiary)coreTechnology or IntegrationGallus flexographic printing press manufacturer. print-ID uses Gallus Flexodruckmaschinen in their production facility. The flexo press with up to 12 color stations enables large print runs and specialty/spot color printing. Delivery and commissioning of the first Gallus press took place in January 2018.
• HP Indigo (HP Inc.)coreTechnology or IntegrationHP Indigo digital printing press manufacturer. print-ID operates the HP Indigo 6900 Digitaldruckmaschine, delivered and commissioned in June 2018, for high-quality digital label printing with metallic effects, variable data, and cost-effective short runs.
• SEI LabelmastercoreTechnology or IntegrationManufacturer of laser die-cutting machines. print-ID uses SEI Labelmaster laser stanzmaschinen enabling custom label shapes to be cut without physical stamping dies — eliminating tooling costs and enabling near-unlimited design freedom for label forms.
• Daco (Daco Solutions)supportingTechnology or IntegrationManufacturer of rotary die-cutting machines. Daco rotary machines are part of print-ID's production equipment for blanko label production and die-cutting of pre-printed labels.
• GrafotronicsupportingTechnology or IntegrationManufacturer of rotary finishing machines used in print-ID's production line for converting and finishing label rolls.
• UPM RaflatacsupportingOthersLabel materials supplier. UPM Raflatac provides a wide range of label stock materials (films, papers, adhesives). print-ID offers FSC and PEFC certified and BPA-free materials as part of their product range.
• Avery DennisonsupportingOthersLabel materials and adhesive supplier. Avery Dennison provides film and paper label materials with various adhesive properties. Part of the multi-supplier network for ensuring broad product range and material availability.
• HermasupportingOthersGerman label materials and adhesive specialist. Herma supplies high-quality label materials including specialty adhesives for demanding applications. Supports print-ID's ability to serve specialized customer requirements.
• SihlsupportingOthersSpecialty paper and film materials supplier. Sihl provides materials for high-end label applications, complementing the product range.
• FlexconsupportingOthersLabel materials supplier offering a broad portfolio of film and paper materials. Part of the multi-supplier strategy to meet diverse customer label requirements.
• Seagull Scientific (Bartender)supportingTechnology or IntegrationSeagull Scientific provides Bartender label design software — one of the leading label design and printing software solutions. Long-standing software partnership to support customers with label design and barcode generation needs.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Avery Dennison: Global leader in label materials and converted labels. Both a supplier of label stock to print-ID (and its competitors) and a competitor through its Label and Packaging Materials segment for branded labels.
• All4Labels Global Packaging Group: One of the world's largest label converters with operations across Europe, including Germany. Competes with print-ID on enterprise label contracts but at much greater scale, multi-site presence, and with broader capabilities.
• CCL Industries: Global leader in specialty labels serving consumer products, healthcare, and industrial markets. Operates a German footprint (formerly Checkpoint) and competes with print-ID for large brand-owner label supply agreements.

Direct peers

• Herma GmbH: German label materials specialist and self-adhesive label converter. Comparable German mid-size company in the label value chain with both materials supply and finished label production — print-ID also lists Herma as a supplier.
• Etikett.de: German label converter focused on custom printed and blank labels across materials and adhesives. Closely comparable in product mix, target market (German SMBs), and German-centric operations.
• Labelprint24: German online label printing platform offering custom printed labels in small and medium runs via digital and flexo printing. Closest direct peer to print-ID's etiketten.shop e-commerce and custom label production business, with overlapping target SMB customer base.
• Onlineprinters (Druckerei Beschling / diedruckerei.de): German online print leader extending into label printing. Competes with print-ID on the online-configured, small-to-medium run custom label segment, with a much larger digital footprint and customer base.
• AURICH Etiketten: German mid-size label converter producing custom printed labels for industrial and consumer applications. Comparable in scale, product mix (blanko + bedruckte Etiketten), and German manufacturing focus, with similar customer segments in food/cosmetics/industrial.

Others

• TSC Auto ID Technology: Manufacturer of label printers and barcode printing solutions. Print-ID is a TSC Power Partner Platinum distributor; TSC is also a supplier-partner rather than direct competitor, but its direct sales channels partially overlap with print-ID's reseller reach.
• Zebra Technologies: Global manufacturer of label printers and barcode equipment. Print-ID is a value-added reseller and certified service partner; Zebra sits upstream in the supply chain and competes implicitly by enabling end-customers to source printers directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4mkBYhjdVrVavAhta099fg
• Facebookfacebook.com/etiketten.shop
• LinkedInlinkedin.com/company/print-id-gmbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about print-ID GmbH & Co. KG