The Stove Shop

What The Stove Shop does

The Stove Shop is an Irish multi-brand retailer of residential heating appliances, founded in 1984 and headquartered in New Ross, Co. Wexford, Ireland. The company operates five physical showrooms across Ireland (New Ross, Wexford, Dublin, Cork, and Galway) and a nationwide e-commerce website, serving residential homeowners installing or maintaining home heating systems. Its product range includes woodburning, multifuel, pellet, electric, and gas stoves, fireplaces, replacement parts, and accessories, sourced from multiple third-party brands including Norfire, ACR, Invicta, Hunter, Stovax, Kratki, and Atlantic Stoves.

The business model is B2C retail, with revenue generated from one-off stove purchases (typical price points around €1,215 for pellet units and higher for premium wood/multifuel stoves) and from lower-priced replacement parts and accessories (€11-€160). The company is HETAS trained, reportedly among the first in Ireland to obtain this certification, and positions itself as a multi-brand specialist rather than a single-brand dealer. Category extensions such as Boiler Pellet Stoves (added 2023) and new brand additions (Atlantic Stoves in 2025) indicate ongoing rather than transformational merchandising activity.

The Stove Shop is a small, owner-operated specialty retailer with approximately 6 employees. No funding rounds, acquisitions, M&A activity, or AI/ML capabilities are evident in the available data. The company has grown organically over four decades through gradual showroom expansion and steady product-line additions, characteristic of a stable, mature micro-retail business.

Name

The Stove Shop

Legal name

The Stove Shop Ltd.

Website

https://thestoveshop.ie

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stove Shop is an Irish multi-brand retailer of residential heating appliances (woodburning, multifuel, pellet, electric, and gas stoves, fireplaces, and parts) operating five showrooms across Ireland and nationwide e-commerce, founded in 1984.

Ownership category

akta.pro rank

Product category

Home Heating Appliances Retail

NAICS

Major Household Appliance Manufacturing (33522)

SIC

Household Appliances (3630)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Heating appliances retail
• Woodburning stoves
• Multifuel stoves
• Fireplaces and surrounds
• Stove spare parts

Headquarters

HQ city

New Ross

HQ country

Ireland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: The Stove Shop generates revenue through direct sales of heating appliances including woodburning stoves, multifuel stoves, pellet stoves, electric stoves, gas stoves, boiler stoves, inset stoves, double sided stoves, fireplaces, replacement stove glass, and stove spare parts. Products are sold at fixed retail prices through their e-commerce platform and physical showrooms across Ireland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Stove Shop is an Irish multi-brand retailer specializing in home heating appliances. It sells woodburning stoves, multifuel stoves, inset stoves, electric stoves, wood pellet stoves, boiler stoves, double-sided inset stoves, gas stoves, fireplaces, replacement stove glass, stove spare parts, and flue pipe accessories. Products are sourced from numerous European and UK brands and sold through a nationwide e-commerce platform and five physical showrooms across Ireland.

Product overview

The Stove Shop is an Irish retailer (based in New Ross, Co. Wexford) with over 40 years of experience in the home heating business. The company operates as a multi-brand e-commerce and physical store selling a comprehensive range of heating appliances and accessories nationwide. The product portfolio is organized across several core product categories: Woodburning Stoves, Multifuel Stoves, Inset Stoves, Electric Inset Stoves, Wood Pellet Stoves, Double Sided Inset Stoves, Boiler Stoves, Fireplaces, Replacement Stove Glass, Stove Spare Parts, Flue Pipe, and Gas Stoves. The company distributes numerous branded product lines including Norfire, C&A Chama, ACR Stoves, Invicta Stoves, Franco Belge, Kratki Stoves, Hunter Stoves, FireBelly Stoves, Stovax, Henley Stoves, Atlantic Stoves, Arada Boiler Stoves, Hamco Stoves, Mulberry Stoves, Artel Pellet Stoves, ExtraStove, Bertoneri Fireplaces, and others. The business model combines online retail through their e-commerce platform with physical showrooms across Ireland (New Ross, Wexford, Dublin, Cork, Galway). They emphasize HETAS training certification and supply SCHOTT ROBAX high-temperature replacement glass.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodburning Stoves

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Direct Stoves: UK-based multi-brand online retailer of woodburning, multifuel, gas, and electric stoves. Same multi-brand resale model as The Stove Shop but primarily serving UK customers; relevant comparable for unit volumes, SKU breadth, and online conversion mechanics.
• Eurostoves: UK distributor and retailer of European stove brands (including some of the same Continental marques The Stove Shop carries, e.g., Kratki). Comparable on multi-brand sourcing, Continental-brand positioning, and online-plus-showroom retail.

Broad incumbents

• Dimplex: Large Ireland/UK-based manufacturer of electric heating appliances including electric stoves. Overlaps with The Stove Shop's electric inset and boiler stove ranges and is a key competitor in the electric-heating category that is gaining share from solid fuel.
• ACR Heat Products: UK manufacturer of multifuel, gas, and electric stoves (including smoke-exempt models) that The Stove Shop stocks. Provides a relevant reference point for product pricing, certification standards (DEFRA-exempt), and category trends.
• Arada Ltd: UK manufacturer of Ecoboiler boiler stoves and other heating appliances that The Stove Shop distributes. While Arada is a manufacturer rather than retailer, it is one of the brand partners The Stove Shop depends on and competes indirectly via other Irish distributors.
• Hunter Stoves: UK-based stove manufacturer (Cleanburn, Di Lusso, Herald, Parkray sub-brands) carried by The Stove Shop. Relevant comparable as a brand incumbent whose dealer network policies directly affect The Stove Shop's competitive position.
• Stovax / Gazco: Established UK manufacturer of woodburning stoves, gas fires, and electric fires that The Stove Shop lists as a stocked brand. Comparable as the underlying brand whose pricing, dealer terms, and product roadmap shape the retailer's margins and assortment.

Direct peers

• McNally's Stoves & Fireplaces: Long-established Irish retailer of stoves and fireplaces serving the same homeowner segment with showrooms and installation services. Overlaps with The Stove Shop on multi-brand stove retail, fireplace surrounds, and parts/accessories in the Irish market.
• Fireplace Warehouse: Irish stove and fireplace retailer offering woodburning, gas, electric, and inset products to Irish homeowners. Comparable multi-brand retail model targeting the same residential heating customer.
• Flame Heating Group: Irish multi-brand retailer of stoves, fireplaces, and heating appliances with showrooms across Ireland. Direct competitor to The Stove Shop in the same product categories (woodburning, multifuel, gas, electric) and the same national customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-stove-shop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stove Shop