What Fred 62 does

Fred62, LLC operates Fred62, a single-location classic American diner in the Los Feliz neighborhood of Los Angeles at 1850 N Vermont Ave. Founded in 1997 by Chef Fred Eric and Fred Sutherland (both born in 1962, the origin of the name), the restaurant serves breakfast, brunch, lunch, dinner, and late-night menus seven days a week, 365 days a year, with closing hours between 1:00 AM and 3:00 AM depending on the day. The physical product combines vintage leather booths, counter seating, Atomic-era design accents, original Wayne White artwork, and a covered outdoor patio used for private events; menu items are priced between $3.62 and $28.62 and span Sunrise Specials (under $10, weekday mornings), a Burger Bar (including a vegan No Animal Burger), signature ramen (Uncle Sam's Shoyu Turkey Ramen and Aunt Idy's Vegan Ramen), Bottomless Brunch on weekends, Happy Hour (25% off beer, wine, Bloody Marys, and Mimosas Mon-Fri 2-7 PM), and Build-Your-Own Milkshakes. Housemade condiments such as F-Bomb Sauce and Johnny Blaze Sauce are signature sub-products.

The business runs a multi-channel revenue model anchored on-premise: dine-in sales are the primary stream, augmented by delivery and takeout through third-party platforms ChowNow (advertised at 20% below other delivery options) and ToastTab (also handling digital gift cards in $25/$50/$100 denominations). A second revenue layer comes from private event bookings on the outdoor patio for groups of 2 to 32, with customizable menus covering dietary accommodations. A third layer is the Merch Mart online store, which sells branded apparel and mugs and ships via USPS Priority Mail or offers local pickup. Marketing and customer communication rely on Instagram, Facebook, a Mailchimp-managed VIP Table newsletter, and Google Analytics/Meta tracking on fred62.com; payments on the merchandise storefront are processed via PayPal Commerce. Underlying technology is standard restaurant infrastructure (WordPress/WPForms website, third-party ordering and email platforms) with no proprietary technology stack. Customer segments are primarily Los Angeles locals and visitors (general diner traffic), event celebrants booking the patio, and online merchandise buyers, with no enterprise or B2B customer concentration.

Name

Fred 62

Legal name

Fred62, LLC

Website

https://fred62.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Fred62 is a single-location classic American diner in Los Feliz, Los Angeles, founded in 1997, serving breakfast through late-night seven days a week and generating revenue from dine-in, third-party delivery, private patio events, branded merchandise, and gift cards.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• American diner restaurant
• Casual dining service
• Private event venue
• Branded merchandise store
• Brunch and breakfast

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: Fred62 generates revenue primarily through on-premise dining, serving breakfast, lunch, dinner, and brunch across seven days a week. The menu features American diner classics, burgers, sandwiches, salads, ramen, and desserts, with items priced between $3.62 and $28.62. The restaurant offers a Happy Hour (Mon-Fri 2pm-7pm) with 25% off beer, wines, Bloody Marys, and Mimosas.
2. Delivery and Online Ordering: Revenue is generated through third-party delivery platforms ChowNow and ToastTab, with ChowNow offering 20% savings compared to other delivery options.
3. Merchandise Sales (Merch Mart): Fred62 sells branded merchandise including logo coffee mugs ($18), ball caps ($18), pullover hoodies ($40), zip hoodies ($40), t-shirts ($16-$25), and gift cards ($25-$100) through its online Merch Mart store. Items can be shipped via USPS Priority Mail or picked up at the restaurant.
4. Private Event Hosting: Revenue is generated through booking the restaurant's covered outdoor patio for private events. The event package includes a custom menu of signature dishes with vegan, vegetarian, and gluten-free options, along with wines, cocktails, and desserts. Bookings are available Mon-Fri 9am-10pm and Sat-Sun 3pm-10pm.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fred62 is a classic American diner in Los Feliz, Los Angeles, serving breakfast, lunch, dinner, and weekend brunch across seven days a week with extended late-night hours. The restaurant combines retro Atomic-era décor with an eclectic menu that includes American diner classics, gourmet burgers (including vegan options), Chef Fred Eric's signature ramen, build-your-own milkshakes, and artisan cocktails and wines. Beyond the dining room, Fred62 generates additional revenue through covered outdoor patio private event bookings, third-party delivery via ChowNow and ToastTab, and an online Merch Mart selling branded apparel, mugs, and gift cards.

Product overview

Fred62 is a classic American diner and full-service restaurant founded in 1997, located at 1850 N Vermont Ave in Los Feliz, Los Angeles. The business operates as a single unified restaurant concept with multiple revenue channels: dine-in service featuring a retro Atomic-era atmosphere with vintage leather booths and Wayne White artwork; delivery service via ChowNow third-party platform; private outdoor patio events and catering bookings; and an online Merch Mart storefront selling branded merchandise and gift cards. The core product is the extensive menu spanning breakfast (Sunrise Specials under $10, 7:30–10AM weekdays), brunch (Bottomless Brunch weekends 9AM–3PM), lunch, and dinner, with signature offerings including The Burger Bar (meat and plant-based burgers), ramen (Uncle Sam's Shoyu Turkey Ramen and Aunt Idy's Vegan Ramen), artisan cocktails and wines, and Build-Your-Own Milkshakes. The restaurant also features proprietary housemade condiments such as F-Bomb Sauce and Johnny Blaze Sauce. Operating hours extend late night (to 1AM Sun–Wed, to 3AM Thu–Sat), and a Happy Hour runs Monday–Friday 2PM–7PM offering 25% off beer, wine, Bloody Marys, and Mimosas.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service classic American diner experience in Los Feliz, Los Angeles, operating 7 days a week with extended hours. Features vintage leather booths, counter seating, and a retro Atomic-era atmosphere with original Wayne White paintings and kooky orb lights.
• Sunrise Specials (Breakfast Under $10) Early morning breakfast menu priced under $10, served 7:30AM-10:00AM Monday through Friday, dine-in only. Includes Keep It Simple (eggs and toast), Bagel & Cream Cheese, Sunrise Sandwich, Flapjacks & Eggs, Goldilocks Waffle, and Chicken & Waffle.
• Bottomless Brunch Weekend brunch service available every Saturday and Sunday from 9:00AM to 3:00PM, featuring dishes such as Smoked Brisket Hash, F62 Biscuits & Gravy, Shakshuka Eggs, Avocado Benny, and West Coast Scramble, paired with Mimosas and Bloody Marys.
• The Burger Bar Gourmet burger section of the menu featuring both meat and plant-based options. Signature items include the F62 Smash it Up Burger, Fred's L.A. Burger, Cali Love Burger, The No Animal Burger (vegan), and Beyond Burger, all served with fries.
• Signature Ramen (Uncle Sam's Shoyu Turkey Ramen & Aunt Idy's Vegan Ramen) Chef Fred Eric's specialty ramen featuring two distinct styles: Uncle Sam's Shoyu Turkey Ramen with slow-simmered turkey broth, chashu turkey, and marinated soft boiled egg; and Aunt Idy's Vegan Ramen with shoyu vegan broth, shiitake mushrooms, bamboo shoots, and braised cabbage. Both use Sun ramen noodles.
• Build-Your-Own Milkshakes Customizable milkshake offering where customers can build their own combinations. Available in regular and vegan options including the Vegan Cali Date Shake made with coconut bliss vegan ice cream, Medjool dates, and almond milk.
• Artisan Cocktails & Wines Curated selection of artisan cocktails and wines including mimosas (Hibiscus, Blood Orange, Mango, White Peach flavors), Sunday Bloody Sunday, Lemon Spritzer, and wines such as Jaume Sierra Cristalino Cava, Sauvignon Blanc, and Pino Noir Blend. Happy Hour offers 25% off all beer, wines, Bloody Marys, and Mimosas Monday-Friday 2PM-7PM.
• Delivery Service Food delivery service bringing Fred62's menu items directly to customers' doors. Operated via ChowNow third-party platform, offering 20% savings compared to other delivery options.
• Private Events & Patio Booking Outdoor covered patio event space for intimate celebrations, birthday parties, and social gatherings. Offers custom menus featuring signature dishes with vegan/vegetarian and gluten-free options, artisan wines, specialty cocktails, and decadent desserts. Accommodates 2-32 guests.
• Merch Mart (Branded Merchandise Store) Online merchandise store selling Fred62-branded goods including logo coffee mugs ($18), OG Logo Ball Caps ($18), OE Logo Pullover Hoodies ($40), OE Logo Zip Hoodies ($40), OE Logo Tees ($16-$25), and 25th Anniversary Logo Tees ($16). Orders ship via USPS Priority Mail or can be picked up at the restaurant.
• Fred62 Gift Cards Digital gift cards valid for all menu items at Fred62. Never expire and available in $25, $50, and $100 denominations. Sold via Toast Tab platform and the Merch Mart.

Quantifiable outcome

• Sunrise Specials: Breakfast under $10, 7:30AM-10:00AM MON-FRI
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ChowNowcoreChannel Partner/ Reseller/ DistributorChowNow is an online ordering platform that provides delivery services for Fred62. The platform is prominently featured on the restaurant's website and offers customers 20% savings compared to other delivery options. Order links are prominently displayed across multiple pages of the Fred62 website.
• ToastTabcoreChannel Partner/ Reseller/ DistributorToastTab serves as an additional online ordering and gift card platform for Fred62. The platform handles delivery, takeout orders, and gift card sales. Links to Fred62 on ToastTab appear throughout the restaurant's website.
• PI LA PizzaminorChannel Partner/ Reseller/ DistributorPI LA Pizza, a Detroit-style pan pizza restaurant, operated from Fred62's space. The partnership has transitioned as PI LA Pizza has relocated to a new Silverlake location at 3828 W Sunset Blvd, Los Angeles, CA 90026. The relationship was co-locational rather than formal.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cafe 50s: LA diner with explicit 1950s retro theme and counter service. Comparable to Fred62 as a nostalgic-themed LA diner built around mid-century Americana aesthetic.
• The Original Pantry Cafe: Iconic DTLA diner operating since 1924, open nearly 24/7, single location serving American classics. Comparable to Fred62 as a long-running, single-unit LA diner with extended hours and loyal local following.
• Republique: LA full-service French-Californian restaurant and bakery operating from breakfast through dinner. Comparable to Fred62 as an LA full-service, all-day dining concept with extended hours and design-driven brand positioning.
• Sqirl: LA all-day brunch/café known for jam, porridge, and creative breakfast plates. Comparable to Fred62 as an LA all-day dining concept with strong Instagram presence and influencer-driven traffic.
• Canter's Deli: Historic LA deli institution on Fairfax, open late, serving Jewish-American comfort food with strong cultural cachet. Comparable to Fred62 as a long-running, late-night LA comfort food destination with strong brand identity.
• The Griddle Cafe: Hollywood brunch institution famous for oversized pancakes and American diner fare. Comparable to Fred62 as an LA brunch/all-day diner with social media-driven traffic and similar menu positioning.
• Millie's Cafe: LA diner chain (2 LA locations) serving American breakfast and lunch classics. Comparable to Fred62 as a Silver Lake / LA-adjacent diner with emphasis on breakfast and brunch.

Broad incumbents

• Denny's: Largest US diner chain, open 24/7, serving American diner classics nationwide. Comparable to Fred62 as a broad incumbent diner operator but at franchise scale, not a single-location independent.
• IHOP: National breakfast-focused chain with extended hours. Comparable to Fred62's breakfast and Sunrise Specials positioning, but operating at chain scale across the US.
• Black Bear Diner: Multi-state casual diner chain with rustic interior and American comfort food. Comparable to Fred62 as a diner concept with strong theme-driven branding, but at multi-unit corporate scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fred62la
• Instagraminstagram.com/fred62la
• LinkedInlinkedin.com/company/fred-62

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fred 62