PT. Bali Spirit

What PT. Bali Spirit does

PT. Bali Spirit operates BaliSpirit.com, a web-based directory and content platform aggregating Bali's yoga, wellness, and holistic health offerings. Founded in the aftermath of the 2002 Bali Bombings as part of a broader movement to reposition Bali's tourism identity from party/surfing toward yoga and spirituality, the company launched its online platform around 2004 and currently employs 26 staff based in Gianyar/Ubud, Bali. The platform functions as a discovery and referral layer rather than a direct booking processor, routing customer inquiries to retreat operators.

The company's core products are organized as interconnected directories: a Yoga Retreats Directory filtering by location (Ubud, Canggu, Seminyak, Sanur, Uluwatu, Gili Islands, Lombok, Nusa Lembongan, etc.) and retreat type (Holistic, Health & Wellness, Budget, Beachside, Individual); a Yoga Teacher Training Listings directory covering 200hr/300hr Yoga Alliance certifications; a Yoga Studios Directory; and a Bali Retreat Centers Directory for venue rentals. Supporting content resources include a Detox Wellness Guide, Healing Practitioners Directory, Balinese Ceremonies educational content, an NGO/Community Programs directory, and the BaliSpirit Blog. The platform supports multi-currency display (USD, IDR, AUD, SGD, GBP, EUR) and SEO-optimized destination content for organic wellness tourist acquisition.

Revenue is generated through directory listings and affiliate/referral fees from featured wellness providers, with the platform serving as an aggregation hub connecting international wellness tourists with retreat centers, studios, teacher training programs, and healing practitioners. The company is part of the broader BaliSpirit Group ecosystem alongside The Yoga Barn (its affiliated wellness destination/retreat center) and BaliSpirit Festival (an annual wellness event in Ubud), supplemented by community programs including the AYO! HIV/AIDS education outreach (established 2010) and the Bali Regreen reforestation initiative with the Environmental Bamboo Foundation. Customer segments include international wellness travelers seeking yoga and holistic experiences, aspiring yoga teachers pursuing certification, retreat organizers seeking venue partnerships, and wellness seekers pursuing specific modalities such as detox, Ayurvedic treatments, and energy healing.

Name

PT. Bali Spirit

Legal name

PT. Bali Spirit

Website

https://balispirit.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Bali Spirit operates BaliSpirit.com, a web-based directory platform aggregating Bali's yoga retreats, teacher training programs, yoga studios, wellness centers, and healing practitioners for international wellness tourists and aspiring yoga teachers. Revenue is generated via directory listings and affiliate referrals.

Ownership category

akta.pro rank

Product category

Wellness Tourism Directory

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Religious Retreats & Spiritual Wellness Travel Agencies (THAKAHAM)

Keywords

• Yoga retreat directory
• Wellness tourism platform
• Teacher training listings
• Retreat center marketplace
• Holistic healing directory

Headquarters

HQ city

Ubud

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Directory Listings and Referrals: BaliSpirit aggregates retreat center, yoga studio, and wellness service listings, earning referral fees or listing fees from featured providers. The platform drives customer acquisition for retreat operators through its comprehensive Bali wellness directory.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PT. Bali Spirit operates balispirit.com, an online directory and discovery platform that aggregates Bali-based yoga retreats, yoga teacher training programs, yoga studios, and retreat center venues across locations such as Ubud, Canggu, Seminyak, Sanur, Uluwatu, the Gili Islands, Lombok, and Nusa Lembongan. The platform connects international wellness travelers with third-party retreat providers, studios, and healing practitioners through searchable directories with multi-currency pricing display (USD, IDR, AUD, SGD, GBP, EUR) and filtering by location, retreat type, and start date.

Product overview

PT. Bali Spirit operates balispirit.com, a wellness tourism directory and content platform aggregating Bali's yoga, retreat, healing, and community resources. The platform consists of interconnected directories: Yoga Retreats Directory for filtering retreats by location and type; Yoga Teacher Training Listings for 200hr/300hr certification programs; Yoga Studios Directory for drop-in class locations; and Bali Retreat Centers Directory for venue rentals. Supporting content resources include a Detox Wellness Guide, Healing Practitioners Directory, Bali NGOs/Community Programs listing, and Balinese Ceremonies/Rituals educational guide. The platform serves as a discovery and marketing hub connecting wellness seekers with Bali-based retreat providers, studios, and practitioners—not a standalone software product with technical integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Retreats Directory A curated online directory of yoga retreats across Bali, filterable by location (Ubud, Canggu, Seminyak, Sanur, Uluwatu, etc.), retreat type (Holistic, Health & Wellness, Budget, Beachside, Individual), and start date. Lists retreats from providers such as Solana, Prana Veda Bali, Goddess Retreats, Firefly Retreat, and The Yoga Barn.
• Yoga Teacher Training Listings A directory of yoga teacher training programs in Bali, categorized by duration (200 Hours, 300 Hours, Special). Listings include Yoga Alliance certified programs in Ashtanga, Vinyasa, Hatha, and Yin from providers such as Alchemy Yoga Center, ULU Yoga Bali, Power of Now Oasis, and Patanjali Institute.
• Yoga Studios Directory An online directory of yoga studios across Bali locations including Ubud, Canggu, Seminyak, Gili Islands, Sanur, Uluwatu, Nusa Lembongan, and Lombok. Each listing includes studio profiles, class schedules, class types, and contact details. Featured studios include ULU Yoga, The Path Yoga Center, Adda Yoga Canggu, and Alchemy Yoga Center.
• Bali Retreat Centers Directory A directory of Bali retreat center venues available for hosting group retreats, filterable by region (North Bali, West Bali, Ubud, Central Bali, Lombok, East Bali, Canggu, Uluwatu, Sanur). Listings include Basundari Retreat Bali, Solana Luxury Wellness Retreat, Fivelements Retreat Bali, Hotel Komune Resort, and De Moksha, with details on room capacity, facilities, and contact information.
• Healing Practitioners Directory A directory of holistic healing practitioners and wellness centers in Bali featuring Pranic Healing, Reiki, Balinese Chakra Healing, Sound Healing, Acupuncture, and traditional Balinese healing practices. Includes practitioner profiles and educational content on healing modalities.
• Detox Wellness Guide An online guide section featuring resources about detox and cleansing opportunities in Bali, including healthy foods, colonic hydrotherapy, and detox retreat programs. Provides educational content linking to Bali Usada meditation, Ayurveda, colonics, and detox preparation resources.
• Bali NGOs and Community Programs Directory A directory of Indonesian aid organizations and Bali non-governmental organizations covering Environment, Health, Animals, Education, and Community Development. Featured organizations include Kopernik, R.O.L.E. Foundation, Scholars of Sustenance, IDEP Foundation, BAWA, Bumi Sehat Foundation, and Bali Children's Project.

Quantifiable outcome

• Comprehensive Bali wellness coverage with listings across Ubud, Canggu, Seminyak, Sanur, Uluwatu, Gili Islands, Lombok, and Nusa Lembongan

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Yoga BarncoreStrategic or Co-development PartnerThe Yoga Barn is BaliSpirit's affiliated wellness destination and retreat center, featuring yoga classes, accommodation, healthy cuisine, and holistic treatments. The partnership extends to community support programs including the 'Help Feed a Balinese Family' initiative during COVID-19, distributing Essential Care Kits to families in need.
• BaliSpirit FestivalcoreStrategic or Co-development PartnerBaliSpirit Festival is an affiliated annual wellness event in Ubud. The festival partners with community programs including AYO! HIV/AIDS education outreach (established 2010) and Bali Regreen reforestation initiative with Environmental Bamboo Foundation in Desa Songan, East Bali.
• Environmental Bamboo Foundation (EBF)minorStrategic or Co-development PartnerBaliSpirit Festival partners with Environmental Bamboo Foundation since 2011 for the Bali Regreen reforestation project supporting poor communities in East Bali's Desa Songan, located in Batur volcano caldera.
• KopernikminorOthersKopernik (founded 2010 by Toshi Nakamura and Ewa Wojkowska) bridges technology gaps for remote communities through tested affordable solutions. Listed on BaliSpirit NGO directory as part of community programs.
• R.O.L.E. FoundationminorOthersR.O.L.E. Foundation (River Ocean Land Education, founded 2007) addresses land-based ocean waste through education and skills training. Listed as community partner for environmental sustainability programs.
• Scholars of Sustenance IndonesiaminorOthersSOS Indonesia food rescue foundation operates in partnership with 50+ Bali hotels, distributing surplus food to communities in need. Supports 13 orphanages, 4 charitable organizations, and elderly facilities through village programs.
• IDEP FoundationminorOthersIDEP Foundation delivers permaculture training, community disaster management programs, and sustainable development education. Impact includes 10,000+ kids in environmental education and 100,000+ emergency assistance recipients.
• Bali Animal Welfare Association (BAWA)minorOthersBAWA (founded 2007 by Janice Girardi) provides 24/7 animal rescue hotline, emergency response, rehabilitation, adoption, and humane population control for Bali's animals.
• Bumi Sehat Foundation InternationalminorOthersYayasan Bumi Sehat (founded 1995) operates Community Health Centers offering allopathic and holistic medicine, prenatal care, natural birth services, and family health education.
• Bali Children's ProjectminorOthersNon-profit providing education sponsorships, preschool support, community libraries, and child protection programs for disadvantaged youth in Bali.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Wellness Tourism Worldwide: Industry association and resource hub for the wellness tourism sector. Comparable in surfacing wellness-travel content and provider inventory, though not a transaction platform.
• The Yoga Barn: Affiliated Ubud-based yoga studio and retreat venue within the BaliSpirit Group ecosystem. Comparable in offering yoga classes, teacher trainings, and wellness programming in Bali, but operates as a venue rather than a directory.

Broad incumbents

• Yoga Alliance: International yoga credentialing body that publishes directories of registered schools and teacher training programs. Comparable discovery layer for yoga teacher trainings, an explicit category BaliSpirit monetizes.
• Booking.com: Largest global OTA, increasingly active in wellness/lodging categories. Competes for the same wellness-travel demand via direct booking of resort/retreat accommodations in Bali.
• Tripadvisor: Global travel meta-platform with extensive wellness and retreat listings, including Bali yoga retreats. Indirect competitor that captures top-of-funnel discovery and can disintermediate niche directories.
• Mindbody: Wellness software and consumer marketplace for fitness, yoga, and wellness services. Adjacent incumbent with consumer-facing discovery for studios, classes, and teacher training that overlaps with BaliSpirit's studio/training directories.

Direct peers

• BookYogaRetreats: Global online marketplace for booking yoga retreats and teacher trainings. Direct competitor to BaliSpirit, operating a similar directory-plus-booking model across multiple destinations worldwide.
• BookRetreats: Online booking marketplace focused on wellness retreats including yoga, meditation, and detox. Comparable directory/booking platform serving international wellness travelers with similar supply categories.
• Retreat Network: Niche aggregator of wellness retreats worldwide with a focus on venue marketing for retreat centers. Closely comparable to BaliSpirit's retreat-center directory product line.

Emerging players

• Retreatica: Boutique retreat aggregator with a curated directory of wellness retreats globally. Comparable platform offering discovery and booking for yoga/wellness retreats, with overlapping supply in Bali.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BaliSpirit
• Instagraminstagram.com/bali_spirit
• LinkedInlinkedin.com/company/pt-bali-spirit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Bali Spirit