Audi Österreich

What Audi Österreich does

Audi Österreich is the Austrian national sales organization for the Audi automotive brand, operating under the legal entity Porsche Austria GmbH & Co OG and ultimately owned by Porsche Holding, which sits within the Volkswagen Group. The entity is headquartered in Salzburg and functions as a wholesale distributor and marketing arm rather than a retail operator, with vehicle sales executed through a network of more than 150 certified Audi dealers, service partners, and specialized outlets (including R8 service operators, Audi Sport partners, and certified pre-owned Gebrauchtwagen :plus partners) across all Austrian regions. Its portfolio spans the full Audi model range — from compact (A1, A3) and mid-size (A4/A5, Q3, Q5) through executive and luxury segments (A6, A7, A8, Q7, Q8) — plus an expanding electrified lineup on MEB and Premium Platform Electric (PPE) architectures including the Q4 e-tron, Q6 e-tron, A6 e-tron family, and the J1-platform e-tron GT and RS e-tron GT performance models.

The business monetizes vehicles through dealer wholesale and supports the network with marketing, the myAudi digital platform, Audi connect connected services, and Audi Original Zubehör parts and accessories. Beyond hardware, the entity runs the Audi charging service — a subscription-based public charging offering (€0, €11.99, or €17.99 monthly tiers) providing access to 100,000+ charging points across 28 European countries via partnerships with Volkswagen Group Charging (Elli), IONITY, Aral pulse, Ewiva, and Zunder, plus Audi's own charging hub locations with HPC up to 320 kW. New energy-service adjacencies include Vehicle-to-Load (V2L) and Vehicle-to-Home (V2H) bidirectional charging on the Q4 e-tron, with the MOON BiDi Wallbox (by Porsche Austria) rolling out from 2026. Customer segments are primarily individual premium buyers, with secondary exposure to corporate fleets and a high-margin Audi Sport / RS enthusiast niche. Pricing for vehicles is handled through dealer consultation and the online configurator routed to Porsche Holding systems; charging tariffs are publicly disclosed.

The company is privately held within the Volkswagen Group corporate structure. No standalone revenue figure is disclosed; the entity is operationally thin (15 employees) and financially consolidated within Porsche Holding. Direct-to-consumer touchpoints include the audi.at website with online configurator, test-drive booking, immediate-availability search, and the myAudi mobile app for vehicle, charging, and ownership management. The brand is promoted through a multi-channel marketing mix including Formula 1 sponsorship, Audi Experience events, Audi House of Progress activations, newsletter, and active social media presence. Compliance posture includes EU Data Act readiness via Volkswagen Group Info Services AG, positioning Audi as a connected-product compliant OEM in the European market.

Name

Audi Österreich

Legal name

Porsche Austria GmbH & Co OG

Website

https://audi.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Österreich is Audi's Austrian wholesale distributor and marketing arm, operating under Porsche Austria GmbH & Co OG (Volkswagen Group) from Salzburg. It sells the full Audi vehicle portfolio through 150+ certified dealers and runs the pan-European Audi charging subscription service.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: New vehicle sales through authorized dealer network across Austria. Model range includes compact (A1, A3, Q2, Q3), mid-range (A4, A5, Q5), executive (A6, Q6 e-tron, Q7), luxury (A7, A8, Q8), and performance/electric (e-tron GT, RS models) segments.
2. Dealership Network Revenue: Revenue generated through independent authorized dealers including Porsche Austria and independent partners. Dealerships provide sales, service, spare parts, and accessories.
3. Service and After-sales: Maintenance, repairs, spare parts, and accessories through service network. Includes Audi Original Zubehör and extended warranties.
4. Audi Charging Service: Subscription-based public charging service with three tiers (basic, plus, pro) providing access to hundreds of thousands of charging points across 28 European countries. Monthly fees ranging from €0 to €17.99 plus per-kWh charging costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Audi Österreich imports and distributes Audi's full premium passenger vehicle lineup in Austria — including compact, mid-size, executive, luxury, SUV and full-electric e-tron models — through Porsche Austria's network of 150+ certified dealers. The company also sells Audi charging (public EV charging subscription across 28 European countries), Audi connect connected services via the myAudi app, Audi exclusive customization, and after-sales/accessories products.

Product overview

Audi Österreich offers a comprehensive portfolio of vehicles spanning multiple segments: compact cars (A1, A3), mid-size vehicles (A4/A5, Q3, Q5), full-size vehicles (A6, A7, A8, Q7, Q8), and SUVs across all sizes (Q2 to Q8). The electric vehicle lineup includes dedicated e-tron models (Q4 e-tron, Q6 e-tron, e-tron GT) built on MEB and Premium Platform Electric (PPE) architectures. Supporting services include Audi charging for public EV charging across Europe, myAudi digital platform for vehicle management, Audi connect for connected services, and Vehicle-to-Home/Grid bidirectional charging technology. Performance variants include S-line and RS models. The brand also offers customization through Audi exclusive and genuine accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi A1 family (A1 Sportback, A1 allstreet) Compact premium hatchback and allroad-inspired variants sold through certified Audi dealers in Austria for private buyers seeking an entry-level premium vehicle.
• Audi A2 e-tron Battery-electric compact vehicle in the Audi portfolio sold through certified Audi dealers in Austria.
• Audi A3 family (A3 Sportback/Limousine/allstreet incl. e-hybrid, S3, RS 3) Compact premium hatchback, sedan and allroad variants including conventional, plug-in hybrid e-hybrid, sport (S3) and high-performance RS 3 versions sold through the Austrian Audi dealer network.
• Audi A5 family (A5 Avant/Limousine incl. e-hybrid, S5, RS 5) Mid-size premium wagon, sedan and high-performance RS variants, with e-hybrid plug-in options, sold via Audi Austria dealers.
• Audi A6 family (A6 Avant/Limousine/allroad incl. e-hybrid) Full-size executive wagons, sedans and allroad variants with conventional and e-hybrid powertrains sold through Audi dealers in Austria.
• Audi A6 e-tron family (A6 Avant e-tron, A6 Sportback e-tron, S6 Avant e-tron, S6 Sportback e-tron) Full-electric executive wagons and sedans based on the Premium Platform Electric (PPE), with sport (S6) variants, sold through Audi Austria dealers.
• Audi A8 family (A8, A8 L, A8 TFSI e, S8) Flagship luxury sedans in standard and long-wheelbase variants, with conventional and TFSI e plug-in hybrid options, plus high-performance S8, sold via Audi Austria dealers.
• Audi Q2 family (Q2, SQ2) Subcompact premium SUV with sport (SQ2) variant sold through Audi dealers in Austria.
• Audi Q3 family (Q3 SUV/Sportback incl. e-hybrid) Compact SUV and coupe-SUV with conventional and plug-in hybrid e-hybrid powertrains sold through Audi Austria dealers.
• Audi Q4 e-tron family (Q4 SUV e-tron, Q4 Sportback e-tron) All-electric compact SUV and coupe-SUV built on the MEB platform, with standard V2L and V2H bidirectional charging capability, sold through Audi Austria dealers.
• Audi Q5 family (Q5 SUV/Sportback incl. e-hybrid, SQ5 SUV/Sportback) Mid-size SUV and coupe-SUV with conventional, e-hybrid and sport (SQ5) variants sold through Audi dealers in Austria.
• Audi Q6 e-tron family (Q6 SUV/Sportback e-tron, SQ6 SUV/Sportback e-tron) All-electric mid-size SUV and coupe-SUV on the Premium Platform Electric (PPE), with sport (SQ6) variants, sold via Audi Austria dealers.
• Audi Q7 (Signature Edition) Full-size premium SUV currently available as the Q7 Signature Edition variant, sold through Audi Austria dealers.
• Audi Q8 family (Q8 SUV incl. e-hybrid, RS Q8 SUV) Full-size coupe-SUV in standard, e-hybrid plug-in hybrid and high-performance RS variants sold through Audi Austria dealers.
• Audi e-tron GT family (e-tron GT quattro, S e-tron GT, RS e-tron GT, RS e-tron GT performance) All-electric sports cars based on the J1 platform, with up to 320 kW DC charging capability and RS performance variants reaching 680 kW (925 PS) in Launch Control, sold through Audi Austria dealers and Audi Sport partners.
• Audi Nuvolari Audi's first hybrid sports car, globally limited to 499 vehicles, featuring a new Titanium color, sold through Audi Sport partners in Austria.
• Audi charging Subscription-based public charging service for Audi electric vehicle customers, providing access to hundreds of thousands of charging points in 28 European countries via RFID card, myAudi app, or Plug & Charge, with three tariff tiers (basic, plus, pro) priced from €0 to €17.99/month plus per-kWh rates.
• Audi charging hub Premium public charging facilities with HPC stations up to 320 kW, Audi Lounge amenities and 2nd Life lithium-ion battery buffer storage, available to Audi charging subscribers.
• myAudi Digital customer portal and mobile application providing vehicle management, charging services, route planning, service booking, and digital services access for Audi owners.
• Audi connect Connected car services including navigation, infotainment, remote vehicle control, the e-tron Route Planner, and EU Data Act-compliant vehicle data access.
• Audi exclusive Individual customization program allowing customers to personalize Audi vehicles with exclusive colors, materials and equipment options through certified Audi dealers.
• Audi Original Zubehör Genuine Audi accessories and replacement parts for vehicle customization and maintenance, sold through Audi dealers and accessories channels.

Quantifiable outcome

• Up to 584 km WLTP electric range on RS e-tron GT performance
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and selected.

• Volkswagen Group Charging GmbH (Elli)coreTechnology or IntegrationElli provides the technical platform for Audi charging service, enabling access to hundreds of thousands of public charging points across 28 European countries. The partnership integrates billing, authentication (via RFID card, myAudi app, or Plug & Charge), and tariff management into a seamless charging experience for Audi electric vehicle owners.
• IONITYcoreTechnology or IntegrationIONITY operates high-power charging (HPC) stations across 24 European countries. Audi charging customers benefit from discounted rates at IONITY locations (€0.39/kWh with plus tariff, €0.59/kWh with pro tariff at Selected Partner Network). IONITY stations offer up to 350 kW charging power.
• Aral pulseselectedTechnology or IntegrationPart of the Selected Partner Network for Audi charging, providing HPC stations throughout Germany with optimized charging experience and pricing for Audi customers.
• EwivaselectedTechnology or IntegrationItalian HPC charging network operator included in Audi's Selected Partner Network, enabling reliable fast charging throughout Italy for Audi electric vehicle customers.
• ZunderselectedTechnology or IntegrationEuropean charging network operator included in Audi's Selected Partner Network, providing additional HPC charging infrastructure for Audi charging customers.
• MOON (by Porsche Austria)coreTechnology or IntegrationMOON provides the BiDi Wallbox DC 11, Austria's first certified bidirectional wallbox for Audi Q4 e-tron. Available from 2026 for all MEB-platform vehicles with software version 3.5+ and 77 kWh battery. Approximate price €4,000 net plus installation, available through all Audi partners.
• Volkswagen Group Info Services AGcoreTechnology or IntegrationOperates the EU Data Act portal for Volkswagen Group brands, enabling customers to access vehicle-generated data in machine-readable formats (JSON, XML, Protocol Buffers). Handles data requests and ensures compliance with EU Data Act requirements for connected vehicles.
• Porsche Austria GmbH & Co OGcoreChannel Partner/ Reseller/ DistributorOfficial importer and distributor of Audi vehicles in Austria. Operates from Salzburg headquarters and manages the Austrian dealer network. Legal entities include Porsche Holding Gesellschaft m.b.H., Porsche Austria Gesellschaft m.b.H., and Porsche Konstruktionen GmbH & Co KG as partners.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lexus Austria: Premium importer for Toyota's luxury brand in Austria, competing with Audi on hybrid credentials and build quality. Smaller dealer network but premium positioning with strong hybrid product line.
• Mercedes-Benz Austria: Austrian subsidiary of Mercedes-Benz, the other principal German premium competitor. Competes head-to-head with Audi across A-Class through S-Class equivalents, GLA through GLS SUVs, and the EQ electric lineup. Same corporate distribution structure.
• Volvo Car Austria: Premium import competitor in Austria with strong EV positioning (EX30, EX90, XC40 Recharge). Comparable premium importer model with growing BEV share competing for the same Austrian premium-electrified customer.
• Tesla Austria: Direct competitor in the Austrian EV market, particularly to Audi's e-tron lineup. Uses a direct-to-consumer model without traditional dealers — a structural contrast to Audi Austria's dealer-led model and a key competitive disruption vector.
• Porsche Austria: Porsche Austria is operated by the same parent entity (Porsche Austria GmbH & Co OG) as Audi Austria, sharing back-office, dealer network overlap, and Porsche Holding distribution. Directly comparable premium vehicle importer in Austria.
• BMW Austria: Austrian national sales subsidiary of BMW Group, directly competing with Audi Austria across all premium segments — sedans, SUVs, EVs (iX, i4, i7), and performance (M) models. Operates the same importer + dealer network model in Austria.

Regional players

• Škoda Austria: Another VW Group brand distributed in Austria via Porsche Holding. While positioned in the value segment rather than premium, it shares the same corporate parent and overhead structure, providing operational comparability.
• Volkswagen Austria: Same Porsche Holding / VW Group umbrella; the sister brand Austrian importer. Operates the same model with different dealer partners and serves the volume segment rather than premium, providing a benchmark for distribution economics within the same holding company.
• CUPRA Austria: Sport-premium sister brand also distributed in Austria via Porsche Holding. Targets younger, sport-oriented buyers — overlapping with Audi's S and RS lineup and increasingly competing on electrification (Born, Tavascan).

Emerging players

• Polestar Austria: Electric-focused premium brand entering the Austrian market via direct-to-consumer model. Comparable on premium EV positioning and digital-first sales approach; competes with Audi's e-tron lineup for tech-forward Austrian EV buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/audiofficial
• YouTubeyoutube.com/user/AudiOesterreich
• Facebookfacebook.com/AudiAustria
• LinkedInlinkedin.com/company/audi-oesterreich
• Instagraminstagram.com/Audi_AUT
• Pinterestpinterest.com/audiofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Österreich