Boucherie Face de Boeuf

What Boucherie Face de Boeuf does

Boucherie Face de Boeuf is a family-owned butcher shop and gourmet market chain operating three retail locations in the Estrie region of Quebec (Sherbrooke/Brompton, Ayer's Cliff, and Rock Forest), serving individual consumers, regional restaurants, and grocery retailers. The business operates a vertically integrated supply chain anchored by Ferme Bouffard et Cie, a CRSB-certified family farm with 700 breeding cows producing 400-500 head of hormone-free and antibiotic-free cattle annually, and Abattoir Lamarche, a 50-50 partnership slaughterhouse in Racine that reopened in fall 2019 after a $1.5M-$1.8M CAD investment.

The product portfolio centers on fresh meats (beef, pork, chicken, lamb, veal, game) and extends to pre-assembled freezer boxes, homemade prepared meals, baked goods (cookies, pies, breads), locally-sourced terroir products from approximately 100 regional partner producers, tallow-based soaps and candles, and gift cards. Distribution channels include three company-owned retail storefronts, an e-commerce platform with 48-hour in-store pickup, restaurant supply (Groupe Toqué, Les Restaurants Louis', Le Siboire, Auberge Ripplecove, Le Beau Mont, and others), and frozen beef burger distribution through IGA, Tradition, and Rachelle Berry grocery chains across Quebec.

Revenue is generated entirely through unit-based transactional sales with no subscription or recurring contracts. Pricing ranges from $3-$8 per cookie package, $10-$12 per pie, $110-$220 per freezer box, and per-pound fresh cuts. The company is privately held by founder Alain Bouffard and family, employs approximately 60 people across retail, farm, and slaughterhouse operations, and has received regional media coverage and chef endorsements from Normand Laprise and Martin Picard.

Name

Boucherie Face de Boeuf

Legal name

Boucherie Face de Boeuf

Website

https://boucheriefacedeboeuf.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Boucherie Face de Boeuf is a family-owned butcher shop chain in Quebec's Estrie region operating three retail locations, a CRSB-certified beef farm, and a co-owned slaughterhouse, selling hormone-free meats, freezer boxes, prepared foods, and baked goods to consumers, restaurants, and grocery retailers.

Ownership category

akta.pro rank

Product category

Specialty Meat Retail

NAICS

Meat Retailers (44524), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Hog Slaughtering (Harvest & Evisceration) (AFANABAA), Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

Keywords

• Artisan butcher shop
• Fresh meat retail
• Frozen meat boxes
• Homemade prepared meals
• Sustainable beef products

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Meat Sales: Sale of fresh beef, pork, lamb, veal, chicken, and game meats through three retail locations in Estrie region. Products sourced from company-owned farm and local partner producers.
2. Online Store and Freezer Boxes: E-commerce platform offering pre-packed freezer boxes (beef, pork, chicken, BBQ, family, economy varieties) with in-store pickup at three locations. Orders placed Sunday to Thursday before noon for pickup 48 hours later.
3. Prepared Foods and Baked Goods: Homemade prepared meals, pastries, pies, cookies, and breads sold in-store and online.
4. Wholesale/Restaurant Supply: Supplying hormone-free and antibiotic-free beef products to restaurants including Groupe Toqué, Les Restaurants Louis', Le Siboire, and local establishments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Boucherie Face de Boeuf is a family-owned butcher shop chain operating three retail locations in the Estrie region of Quebec, selling fresh hormone-free and antibiotic-free meats (beef, pork, lamb, veal, chicken, game), frozen meat boxes, homemade prepared meals, baked goods, and regional terroir products. The business is vertically integrated through its affiliated Ferme Bouffard et Cie (700-cow breeding operation) and a 50% partnership in Abattoir Lamarche slaughterhouse, supplying both retail consumers and restaurants/wholesale accounts.

Product overview

Boucherie Face de Boeuf is a family-owned butcher shop and gourmet market operating three retail locations in Estrie, Quebec (Sherbrooke, Rock Forest, and Ayer's Cliff). The business operates a vertically integrated model from its affiliated Ferme Bouffard et Cie (700 head of cattle), through its own slaughterhouse (Abattoir Lamarche in Racine), to retail sales. The product portfolio centers on fresh meats (beef, pork, poultry, lamb, veal, game) with CRSB sustainable certification, complemented by frozen meat box packages (family, economy, BBQ, pork, chicken, crockpot, and ground beef varieties), homemade prepared dishes, locally-sourced terroir products, freshly baked goods (breads, cookies, pies), tallow-based soaps and candles, and gift cards. The business sells directly to consumers at its retail locations and through an e-commerce platform with store pickup, while also distributing frozen burger products through regional grocery chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Meats (Beef, Pork, Fish, Chicken, Lamb, Veal, Game) Fresh, locally-raised meats including CRSB-certified beef raised without hormones or antibiotics, pork, poultry, lamb, veal, and game meats sourced from the company's affiliated farm and regional partner producers.
• Freezer Boxes and Packages Pre-assembled frozen meat packages including the 100% Face de Boeuf beef box, BBQ box, pork box, broiler chicken box, crockpot box, family box, economy box, and ground beef boxes (lean and semi-lean) in various sizes and price points from $109.99 to $219.99.
• Homemade Prepared Dishes (Mets Cuisinés) Ready-to-eat prepared foods made fresh daily using local, quality ingredients from the Estrie region, available in-store and online.
• Terroir Products (Produits du Terroir) Locally sourced regional products from approximately 100 partner producers in the Estrie region, supporting local agriculture and offering complementary gourmet items.
• Breads Fresh baked breads including apple pecan bread, banana bread, carrot bread, orange cranberry lemon and poppy seed bread, and zucchini bread, priced at $4.99-$7.29.
• Cookies/Biscuits Homemade cookies sold in packages of 6 or 9, including chocolate & chocolate chip, chocolate chip & walnut, cookie trio, ginger spice, oatmeal & date, peanut butter & strawberry jam, vanilla, and white chocolate & macadamia nut varieties, priced at $3.00-$7.79 per package.
• Pies/Tarts Fresh homemade pies including apple pie, apple-raspberry pie, mixed berries pie, pecans pie, strawberry rhubarb pie, and sugar pie, priced at $9.99-$11.99.
• Soap and Candles (Savon et Chandelle) Handmade soap and candles made from local beef tallow, a byproduct of the butchery operations.
• Gift Cards (Carte-Cadeau) Gift cards available in denominations of $25, $50, $75, or $100 for purchase at retail locations and online.
• Frozen Beef Burgers (Retail Grocery Product) Frozen beef burgers sold in boxes of 4 x 142g, distributed through IGA, Tradition, and Rachelle Berry grocery stores throughout Quebec.
• Mechoui (Spit-Roast) Equipment Rental Equipment rental service for mechoui (spit-roast) events, available through the company's 'Location pour méchoui' offering.

Quantifiable outcome

• CRSB certification ensures sustainable production across pasture condition, water access, biodiversity, feed quality, animal welfare, and energy efficiency
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Abattoir Lamarche (Lamarche Family)coreStrategic or Co-development Partner · 1 January 201950-50 partnership between Alain Bouffard and the Lamarche family to operate Abattoir Lamarche in Racine, Quebec. The slaughterhouse serves Face de Boeuf's three retail locations and offers custom slaughter services to other local producers. Investment of $1.5 million by Bouffard plus $300,000 for modernization. Reopened fall 2019 with provincial inspection certification to process beef, lamb, pork, and game.
• Ferme Bouffard et CiecoreOthersFamily farm entity owned by Alain Bouffard supplying beef to Face de Boeuf retail locations. Farm holds CRSB certification and operates 700 breeding cows producing 400-500 head finished annually. Uses Charolais, Angus, and Hereford crossbreeding.
• Various Local Estrie ProducersminorOthersFace de Boeuf works with nearly 100 local producers in the Estrie region to offer a variety of terroir products, complementing their own farm production.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Applegate Farms: US natural and organic meat company selling antibiotic-free, no-added-hormone deli meats, bacon, sausage, and burgers through grocery and foodservice. Comparable as a brand-led, sustainability-positioned specialty meat company distributing through grocery chains and food-service operators.
• Niman Ranch: US-based network of independent family farmers raising sustainable, antibiotic-free, Certified Humane beef, pork, and lamb for retail and foodservice. Directly comparable business model — sustainable premium protein sourcing from a network of small farms into retail and restaurant supply, with strong chef relationships.
• duBreton: Quebec-based pork producer specializing in organic, antibiotic-free, and certified humane pork with retail and foodservice distribution across North America. Directly comparable in mission (sustainable, no-antibiotic protein), Quebec origin, and vertical integration from farm to retail brands.

Broad incumbents

• Premium Brands Holdings Corp: TSX-listed specialty food manufacturer and distributor with multiple meat and deli brands (Piller's, Grimm's, Harvest) across North America. Comparable as a specialty/premium meat platform serving both retail and foodservice channels, though much larger and multi-category.
• Maple Leaf Foods: Largest Canadian meat and prepared foods company with national brands and major processing operations. Comparable as a vertically integrated Canadian protein company, though operating at national scale with publicly disclosed financials versus Face de Boeuf's local Quebec footprint.
• Olymel: Quebec-based, large-scale pork and poultry processor with broad retail and foodservice distribution across Canada. Comparable as a Quebec-headquartered integrated meat company with slaughterhouse operations and branded retail products, though Olymel operates at vastly greater scale and breadth.

Regional players

• Pinty's Delicious Foods: Ontario-based fully cooked poultry products manufacturer with strong foodservice and retail presence in Canada. Comparable as a Canadian premium protein company selling through both grocery and foodservice channels, though regionally focused and poultry-specialized.
• Les Salaisons d'OR: Quebec-based charcuterie and specialty meat producer offering deli meats, sausages, and prepared meat products. Comparable as a Quebec specialty meat brand with retail and foodservice distribution, though more focused on charcuterie than fresh-cut retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boucheriefacedeboeuf
• LinkedInlinkedin.com/company/boucherie-face-de-boeuf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boucherie Face de Boeuf