Hot 107.9

What Hot 107.9 does

Hot 107.9 (KHXT-FM) is a local pop music radio station operating on the 107.9 MHz FM frequency in Lafayette, Louisiana, serving the Acadiana region. It is owned and operated by Townsquare Media, Inc., a diversified media company, and is part of an 8-station Lafayette cluster that includes Hot 107.9, 103.3 the Goat, 99.9 KTDY, 97.3 the Dawg, KPEL 96.5, and Classic Rock 105.1, among others. The station reaches approximately 262,400 cumulative radio listeners (CUME) in the Lafayette market, supplemented by 748,048 monthly unique digital visitors across web and app platforms and 504,479 social media followers across Facebook, Instagram, YouTube, X (Twitter), and TikTok.

The station's core product is live, locally programmed pop music radio hosted by on-air personalities including DJ Digital (mornings), Sydney (afternoons), DJ Chill, DJ Grooves, and R Dub. Distribution is multi-platform: traditional over-the-air FM broadcast, website-based live streaming at 1079ishot.com, native mobile applications on iOS and Android, and smart speaker integration through Amazon Alexa and Google Home. Supporting offerings include local and regional news coverage of Lafayette, Baton Rouge, and surrounding Louisiana communities, listener engagement through contests with cash prizes up to $10,000, community events including Cajundome partnerships, and digital games on the station website.

Hot 107.9 generates revenue through advertising sales managed under Townsquare Media's multimedia platform. The station sells radio advertising spots alongside bundled digital advertising solutions including targeted display ads, pre-roll video, mobile advertising, SEO/website services, and celebrity DJ endorsements on-air and online. Pricing is quote-based with customized cross-platform packages and multi-year contract cadences. The customer base consists primarily of local and regional small and mid-sized businesses seeking reach into the Acadiana consumer market. The station is operated by a lean local team of approximately 7 employees, with Market President Nanette Lavergne overseeing the Lafayette cluster and DJ Digital serving as Brand Manager.

Name

Hot 107.9

Legal name

Townsquare Media, Inc.

Website

https://1079ishot.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hot 107.9 (KHXT-FM) is a Lafayette, Louisiana pop music radio station owned by Townsquare Media, broadcasting on FM and streaming via web, mobile apps, and smart speakers to serve Acadiana listeners and local advertisers with multimedia ad packages.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• FM radio broadcasting
• Pop music programming
• Digital audio streaming
• Radio advertising sales
• Local news coverage

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Hot 107.9 generates revenue primarily through selling radio advertising spots to local and regional businesses. The station offers targeted digital, mobile, social and video advertising solutions, leveraging its local audience reach.
2. Digital Advertising: The station offers multimedia advertising solutions including targeted digital display ads, website takeovers, pre-roll video advertising, targeted mobile solutions, and SEO services through its parent company Townsquare Media.
3. Celebrity Endorsements: DJ personality endorsements on-air and online, leveraging trusted relationships with listeners to promote advertiser products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hot 107.9 (KHXT-FM) is a pop music radio station broadcasting on the 107.9 MHz frequency to the Lafayette and Acadiana region of Louisiana. The station distributes programming via FM broadcast, online streaming through its website, native iOS and Android apps, and smart speakers (Alexa, Google Home). It also produces local news content, hosted DJ shows, listener contests and giveaways, and sells multimedia advertising solutions to local and regional businesses through its parent company Townsquare Media.

Product overview

HOT 107.9 (KHXT-FM) is a pop music radio station serving Lafayette and the Acadiana region of Louisiana, operated by Townsquare Media. The station offers a multi-platform listening experience comprising traditional FM radio broadcasting, online web streaming via its website, native mobile applications for iOS and Android, and smart speaker integration through Amazon Alexa and Google Home. The station's core product is live radio programming featuring pop music and hosted DJ shows (DJ Digital mornings, Sydney afternoons, DJ Chill, DJ Grooves, R Dub). Supporting offerings include local news coverage of Louisiana communities, promotional contest programs with cash prizes up to $10,000, digital games, and Townsquare Media's enterprise advertising solutions that combine radio, digital, social, and video advertising for business clients. The station's digital ecosystem includes recently played track listings and event promotion across social media platforms.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cumulus Media: Major U.S. radio station operator with local and network properties plus Westwood One syndication. Directly comparable to Hot 107.9 as a multi-market radio broadcaster monetizing through local advertising and syndicated content.
• Cox Media Group: Multi-platform media company with radio, TV, and digital advertising assets. Comparable to Hot 107.9 as a local-broadcast operator with cross-platform advertising solutions.
• Emmis Communications: Radio broadcaster and publisher with properties in major U.S. markets. Comparable to Hot 107.9 as a local radio operator combining on-air content with digital advertising offerings.
• Alpha Media: Multi-market U.S. radio operator with local cluster strategy similar to Townsquare's Lafayette model. Comparable to Hot 107.9 as a local radio group selling bundled multimedia advertising.
• Salem Communications: U.S. radio broadcasting company focused on talk and Christian formats with local market clusters. Comparable to Hot 107.9 as a clustered local radio operator with advertising revenue model.
• iHeartMedia: Largest radio operator in the U.S. with hundreds of stations and the iHeartRadio digital streaming platform. Directly comparable to Hot 107.9 as a multi-platform local radio operator with national advertising scale and digital distribution.
• Townsquare Media: Direct parent company and operator of 8 stations in the Lafayette cluster including Hot 107.9. Comparable as a multi-market local radio group with bundled multimedia advertising solutions.
• Audacy: Owner of hundreds of U.S. radio stations and the Audacy digital streaming platform. Comparable to Hot 107.9 as a local-broadcast-plus-digital-audio operator with cross-platform advertising products.
• Beasley Media Group: U.S. radio operator with stations across multiple markets plus digital assets. Comparable to Hot 107.9 as a mid-sized local radio group monetizing through advertising and digital extensions.

Emerging players

• Spotify: Global music streaming platform competing for pop music listening time. Indirect competitor to Hot 107.9 by capturing the lean-back listening occasions that pop radio has historically dominated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/1079ishot
• YouTubeyoutube.com/user/HotMorningPlayhouse
• Facebookfacebook.com/1079ishot
• LinkedInlinkedin.com/company/hot-107.9
• Instagraminstagram.com/1079ishot
• TikToktiktok.com/@1079ishot

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot 107.9