Plus Skateshop

Name

Plus Skateshop

Legal name

Plus Skateshop

Website

https://beachplus.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plus Skateshop is an independent Florida-based skateboarding retailer operating two storefronts (Fort Walton Beach and Orlando) and an e-commerce site, selling equipment, footwear, and apparel from major skate brands alongside its own Plus house brand to individual skaters and lifestyle consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Walton Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: Sells skateboarding equipment, footwear, and apparel through two physical retail locations and an e-commerce website. Revenue generated through one-time product transactions at listed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Plus Skateshop is a brick-and-mortar and online skateboarding retail store selling skateboarding equipment (decks, trucks, wheels, bearings, griptape, hardware, completes, longboards, helmets/pads), footwear (Vans, Nike SB, Emerica, New Balance, 'eS), and apparel (t-shirts, hoodies, pants, hats, accessories) from major skate brands and its own Plus house brand. The company operates two Florida retail locations and an e-commerce storefront with free ground shipping on orders $80+.

Product overview

Plus Skateshop is a brick-and-mortar and online skateboarding retail store offering a comprehensive range of skateboarding products. The store features multiple product categories including footwear (Vans, Nike SB, Emerica, New Balance), apparel (t-shirts, pants, shorts, sweatshirts, accessories), and skate equipment (decks, trucks, wheels, bearings, griptape, completes). The shop carries both third-party brands and its own Plus house brand decks. Additional products include sunglasses, backpacks, and skateboarding DVDs/media. The company operates two physical locations in Florida (Fort Walton Beach and Orlando) and offers free ground shipping on orders $80 or higher.

Differentiator

Problem solved

Functional benefit

Brands

• Plus: The company's own skateboard brand featuring decks, apparel, and merchandise

Products and services

• Footwear Skateboarding shoes and sneakers from brands including Vans, Nike SB, Emerica, New Balance, and 'eS. Includes options for men, women, and kids. Sold at retail prices roughly $80–$115.
• Apparel Skateboarding and streetwear clothing including t-shirts, tops, pants, jeans, shorts, sweatshirts, jackets, hats, beanies, socks, sunglasses, and accessories. T-shirts priced $31.95–$34.95; hoodies priced $79.95.
• Skate Equipment Complete skateboard components and accessories including decks, trucks, wheels, bearings, griptape, hardware, completes, longboards, and helmets/pads. Skateboard decks priced $49.95–$74.95.
• Plus Brand Skateboard Decks Plus Skateshop's own in-house skateboard deck line under the 'Plus' brand, including the Drinkin' Buddy series and the Est. 1987 Redux series in sizes ranging from 7.75" to 8.75", priced at $49.95.
• DVDs / Media Skateboarding video DVDs and related media content.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ThrashercoreGTM or Marketing PartnerCollaboration between Plus Skateshop and Thrasher magazine producing exclusive co-branded merchandise including Mag Logo T-shirts, Gator T-shirts, hoodies, and snapback hats. Products feature combined branding and are sold exclusively through Plus Skateshop.
• Girl SkateboardsminorGTM or Marketing PartnerPartnership with Girl Skateboards for exclusive collaboration products including Girl x Hello Kitty Squad Tees available in black and powder blue colorways.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Others

• Thrasher Magazine: Iconic skateboarding media brand that is also a core GTM/marketing partner of Plus Skateshop (co-branded apparel). Comparable as a cultural touchpoint in the skate community but operates as a media/brand licensor rather than a retailer.
• NHS (Santa Cruz / Independent / MOB / Bronson): Major skate hardgoods distributor owning brands like Independent Trucks, Santa Cruz Skateboards, MOB Grip, and Bronson Speed Co. An upstream supplier/ecosystem participant whose distribution decisions directly shape what independent skate shops like Plus can sell.

Direct peers

• Active Skate Shop: Independent skate shop based in Riverside, CA with strong online presence. Closely comparable to Plus Skateshop as a single/dual-store independent skate retailer carrying similar premium brands (Vans, Nike SB, etc.) and a house-brand deck line.
• Zumiez: Largest US specialty skate and action-sports retailer with hundreds of stores and a strong e-commerce channel. Directly comparable to Plus Skateshop in product categories (skate footwear, apparel, hardgoods) and target customer, but at vastly greater scale.
• Tactics: Oregon-based skate and snowboard retailer operating primarily online plus a flagship store. Directly comparable product mix (decks, trucks, wheels, footwear, apparel) and similar dependence on key skate brands, with a more developed e-commerce operation.
• Cowtown Skateboards: Long-running independent skate shop in Phoenix, AZ with an established online storefront. Comparable as a heritage skate retailer with curated brand assortment and physical+online distribution.

Broad incumbents

• Pacsun: Mall-based action-sports and youth apparel retailer. Comparable in skate-adjacent apparel and footwear assortment and target demographic, but Pacsun is a far larger chain operator without Plus's skate-specialist curation.
• Tilly's: Multi-brand action-sports and lifestyle retailer with hundreds of stores across the US. Overlaps with Plus Skateshop in skate-adjacent apparel and footwear (e.g., Vans, Nike SB) but operates at much larger scale with a much broader assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plus_skateshop
• YouTubeyoutube.com/user/PlusSkateboardShop
• Facebookfacebook.com/PlusSkateshop
• Instagraminstagram.com/plus_skateshop
• LinkedInlinkedin.com/company/plus-skateshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Skateshop