Plus Skateshop
Plus Skateshop is an independent Florida-based skateboarding retailer operating two storefronts (Fort Walton Beach and Orlando) and an e-commerce site, selling equipment, footwear, and apparel from major skate brands alongside its own Plus house brand to individual skaters and lifestyle consumers.
- Company typePrivate
- Founded-
- HeadquartersFort Walton Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Plus Skateshop firmographics
Firmographics- Name
- Plus Skateshop
- Legal name
- Plus Skateshop
- Website
- https://beachplus.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plus Skateshop is an independent Florida-based skateboarding retailer operating two storefronts (Fort Walton Beach and Orlando) and an e-commerce site, selling equipment, footwear, and apparel from major skate brands alongside its own Plus house brand to individual skaters and lifestyle consumers.
- Ownership category
- akta.pro rank
Where Plus Skateshop is headquartered
LocationHeadquarters
- HQ city
- Fort Walton Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Plus Skateshop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales: Sells skateboarding equipment, footwear, and apparel through two physical retail locations and an e-commerce website. Revenue generated through one-time product transactions at listed retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at listed retail prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Plus Skateshop product offering
Product offeringCore offering
Plus Skateshop is a brick-and-mortar and online skateboarding retail store selling skateboarding equipment (decks, trucks, wheels, bearings, griptape, hardware, completes, longboards, helmets/pads), footwear (Vans, Nike SB, Emerica, New Balance, 'eS), and apparel (t-shirts, hoodies, pants, hats, accessories) from major skate brands and its own Plus house brand. The company operates two Florida retail locations and an e-commerce storefront with free ground shipping on orders $80+.
Product overview
Plus Skateshop is a brick-and-mortar and online skateboarding retail store offering a comprehensive range of skateboarding products. The store features multiple product categories including footwear (Vans, Nike SB, Emerica, New Balance), apparel (t-shirts, pants, shorts, sweatshirts, accessories), and skate equipment (decks, trucks, wheels, bearings, griptape, completes). The shop carries both third-party brands and its own Plus house brand decks. Additional products include sunglasses, backpacks, and skateboarding DVDs/media. The company operates two physical locations in Florida (Fort Walton Beach and Orlando) and offers free ground shipping on orders $80 or higher.
Differentiator
Problem solved
Functional benefit
Brands
- Plus: The company's own skateboard brand featuring decks, apparel, and merchandise
Products and services
- Footwear Skateboarding shoes and sneakers from brands including Vans, Nike SB, Emerica, New Balance, and 'eS. Includes options for men, women, and kids. Sold at retail prices roughly $80–$115.
- Apparel Skateboarding and streetwear clothing including t-shirts, tops, pants, jeans, shorts, sweatshirts, jackets, hats, beanies, socks, sunglasses, and accessories. T-shirts priced $31.95–$34.95; hoodies priced $79.95.
- Skate Equipment Complete skateboard components and accessories including decks, trucks, wheels, bearings, griptape, hardware, completes, longboards, and helmets/pads. Skateboard decks priced $49.95–$74.95.
- Plus Brand Skateboard Decks Plus Skateshop's own in-house skateboard deck line under the 'Plus' brand, including the Drinkin' Buddy series and the Est. 1987 Redux series in sizes ranging from 7.75" to 8.75", priced at $49.95.
- DVDs / Media Skateboarding video DVDs and related media content.
Companies that use Plus Skateshop
Customer profileSegments2 records
Ideal customer profiles2 records
Plus Skateshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Plus Skateshop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ThrashercoreCollaboration between Plus Skateshop and Thrasher magazine producing exclusive co-branded merchandise including Mag Logo T-shirts, Gator T-shirts, hoodies, and snapback hats. Products feature combined branding and are sold exclusively through Plus Skateshop.
- Girl SkateboardsminorPartnership with Girl Skateboards for exclusive collaboration products including Girl x Hello Kitty Squad Tees available in black and powder blue colorways.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Plus Skateshop competitors and assessment
Company assessmentOthers
- Thrasher Magazine: Iconic skateboarding media brand that is also a core GTM/marketing partner of Plus Skateshop (co-branded apparel). Comparable as a cultural touchpoint in the skate community but operates as a media/brand licensor rather than a retailer.
- NHS (Santa Cruz / Independent / MOB / Bronson): Major skate hardgoods distributor owning brands like Independent Trucks, Santa Cruz Skateboards, MOB Grip, and Bronson Speed Co. An upstream supplier/ecosystem participant whose distribution decisions directly shape what independent skate shops like Plus can sell.
Direct peers
- Active Skate Shop: Independent skate shop based in Riverside, CA with strong online presence. Closely comparable to Plus Skateshop as a single/dual-store independent skate retailer carrying similar premium brands (Vans, Nike SB, etc.) and a house-brand deck line.
- Zumiez: Largest US specialty skate and action-sports retailer with hundreds of stores and a strong e-commerce channel. Directly comparable to Plus Skateshop in product categories (skate footwear, apparel, hardgoods) and target customer, but at vastly greater scale.
- Tactics: Oregon-based skate and snowboard retailer operating primarily online plus a flagship store. Directly comparable product mix (decks, trucks, wheels, footwear, apparel) and similar dependence on key skate brands, with a more developed e-commerce operation.
- Cowtown Skateboards: Long-running independent skate shop in Phoenix, AZ with an established online storefront. Comparable as a heritage skate retailer with curated brand assortment and physical+online distribution.
Broad incumbents
- Pacsun: Mall-based action-sports and youth apparel retailer. Comparable in skate-adjacent apparel and footwear assortment and target demographic, but Pacsun is a far larger chain operator without Plus's skate-specialist curation.
- Tilly's: Multi-brand action-sports and lifestyle retailer with hundreds of stores across the US. Overlaps with Plus Skateshop in skate-adjacent apparel and footwear (e.g., Vans, Nike SB) but operates at much larger scale with a much broader assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Plus Skateshop social profiles
Digital presencePlus Skateshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plus Skateshop leadership team
Management profileNumber of profiles
Plus Skateshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plus Skateshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plus Skateshop
What does Plus Skateshop do?
Plus Skateshop is a brick-and-mortar and online skateboarding retail store selling skateboarding equipment (decks, trucks, wheels, bearings, griptape, hardware, completes, longboards, helmets/pads), footwear (Vans, Nike SB, Emerica, New Balance, 'eS), and apparel (t-shirts, hoodies, pants, hats, accessories) from major skate brands and its own Plus house brand. The company operates two Florida retail locations and an e-commerce storefront with free ground shipping on orders $80+.
Is Plus Skateshop a public or private company?
Plus Skateshop is a private company. It is classified as unknown and is currently operating.
When was Plus Skateshop founded?
Plus Skateshop was founded in -1. It employs 1 to 10 people.
Where is Plus Skateshop based?
Plus Skateshop is headquartered in Fort Walton Beach, United States, in the North America region.
How does Plus Skateshop make money?
One revenue line is on record: retail merchandise sales.
Who are Plus Skateshop's main competitors?
Others on record are Thrasher Magazine and NHS (Santa Cruz / Independent / MOB / Bronson). Direct peers are Active Skate Shop, Zumiez, Tactics and Cowtown Skateboards. Broad incumbents are Pacsun and Tilly's.
Does Plus Skateshop have an API?
No public API is recorded for Plus Skateshop.