Página oficial da CNTUR - Confederação Nacional de Turismo do Brasil

What Página oficial da CNTUR - Confederação Nacional de Turismo do Brasil does

CNTur (Confederação Nacional de Turismo do Brasil) is a private non-profit third-degree employer union confederation that holds the exclusive legal mandate to represent Brazil's tourism sector before administrative and judicial authorities. Recognized by the Ministry of Labor and Employment on January 28, 2009, and ratified by the Supreme Federal Court (STF) on September 30, 2014, CNTur is structurally composed of 7 federations and approximately 130 affiliated employer unions, collectively representing more than 400,000 tourism companies and over 4 million direct workers across segments including hotels, restaurants, bars, event organizers, theme parks, travel agencies, and sports/recreation clubs.

The confederation's core products are not commercial technology offerings but representational and developmental services: (1) exclusive legal and political representation of tourism employers before government, labor courts, and international bodies such as the ILO's International Labour Conference; (2) union benefits, legal assistance, and Cadastur registration support for member companies; (3) professional training and capacity-building programs delivered through partnerships with AREGALA International and Chefs Without Borders; and (4) advocacy campaigns (e.g., the successful unconstitutionality action against São Paulo Law 17.543/2020). A planned 'Sistema S do Turismo' initiative (SENATUR/SESTUR) is positioned to add national workforce qualification services, modeled on existing Brazilian industry S-System frameworks. Headquarters are located at Largo do Arouche, 290, in São Paulo.

CNTur's business model is non-commercial: it is funded by mandatory syndicate contributions (Contribuição Sindical) collected annually from employers under Brazilian labor law (CLT Article 580), with brackets ranging from R$322.23 for small companies (capital social up to R$40,278.75) to R$151,662.92 for large companies (capital above R$429,640,000.01). The go-to-market is institutional advocacy and federation-mediated representation rather than direct sales; services are delivered through the network of member federations and unions across all 26 Brazilian states plus the Federal District. Operational headcount is small (1-10), with an elected governance body of approximately 1,200 directors and councilors. Current president Wilson Luiz Pinto took office on October 25, 2024.

Name

Página oficial da CNTUR - Confederação Nacional de Turismo do Brasil

Legal name

CNTUR -Confederação Nacional do Turismo

Website

https://cntur.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CNTur is the exclusive third-degree employer union confederation representing Brazil's tourism sector before government authorities, comprising 7 federations and 130+ unions that collectively cover 400,000+ companies and 4 million+ workers across hotels, restaurants, events, travel agencies, and recreation clubs.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Union Contributions (Contribuição Sindical): CNTur operates as a non-profit employer confederation funded through union contributions. The confederation collects syndicate contributions from employers in the tourism sector based on capital brackets, as regulated by Brazilian labor law (CLT). Minimum contribution: R$322.23; Maximum: R$151,662.92 (for 2025).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CNTur is the third-degree employer union confederation that exclusively represents Brazil's tourism sector before administrative and judicial authorities, coordinating 7 federations and approximately 130 affiliated employer unions. It delivers union representation, legal advocacy, union benefits programs, and professional training and capacity-building courses to its member companies. Its services are aimed at hotels, restaurants, bars, nightclubs, event organizers, theme parks, travel agencies, and sports/recreation clubs.

Product overview

CNTUR is a 3rd-degree employer union confederation representing Brazil's tourism sector, comprised of 7 federations and 130+ patron unions nationwide. The organization provides union representation services, professional training programs, legal support, and advocacy for tourism businesses including hotels, restaurants, bars, event organizers, theme parks, and travel agencies. Core offerings include union representation before government authorities, syndicate benefits programs, professional qualification courses through international partnerships (AREGALA, Cozinheiros Sem Fronteiras), and support for Cadastur registration. A planned initiative is the creation of the 'Sistema S' of tourism for workforce development.

Differentiator

Problem solved

Functional benefit

Products and services

• Representação Sindical Patronal (Employer Union Representation) Third-degree employer union representation for Brazil's tourism sector, coordinating and representing tourism-sector employer interests before administrative and judicial authorities, including legal actions against adverse legislation. For employers in the tourism economic category (hotels, restaurants, bars, travel agencies, event organizers, theme parks, sports clubs).
• Benefícios Sindicais (Union Benefits Program) Union benefits program that provides member companies with support services including legal assistance, training, and professional development resources. For tourism-sector employers affiliated to CNTur through federations and unions.
• Cursos e Capacitação Profissional (Professional Training Courses) Training programs and professional qualification courses developed through international partnerships (AREGALA, Cozinheiros Sem Fronteiras) covering hygiene, food safety, HR management, marketing, and general administration for the hospitality and gastronomy sectors. For member companies and professionals in Brazil's tourism sector.
• Cadastur Integration Support Support services for tourism service providers to maintain registration and compliance with Cadastur, Brazil's National Registry of Tourism Service Providers. For tourism-sector employers required to register with Cadastur.

Quantifiable outcome

• 400,000+ companies represented in the tourism sector
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• OIT/ILO - Organização Internacional do Trabalho (International Labour Organization)coreStrategic or Co-development Partner · 28 January 2009CNTur participates as employer representative in ILO's International Labour Conference. Andrea Carolina da Cunha Tavares was appointed by CNTur for the third consecutive year to the Brazilian employer delegation at the 111th Session of the International Labour Conference in Geneva.
• AREGALA - Associação de Restauradores Gastronômicos das Américas e do MundocoreStrategic or Co-development PartnerInternational partnership for gastronomy and hospitality professional development. Joint programs include training content development, international exchange initiatives, and capacity building for hospitality sector. CNTur works with AREGALA on programs for young gastronomic entrepreneurs, international educational organization, and festival promotion.
• Cozinheiros Sem Fronteiras - Brasil (Chefs Without Borders)coreStrategic or Co-development PartnerPartnership for gastronomy professional development and social actions. Joint initiatives focus on food-related social development programs, professional training, and recognition of culinary professionals.
• MTE - Ministério do Trabalho e Emprego (Ministry of Labour and Employment)coreStrategic or Co-development PartnerCNTur participates in official labor relations bodies including CONAETI (Comissão Nacional de Erradicação do Trabalho Infantil) and represents employers at the International Labour Conference in Geneva. Ongoing collaboration on labor policies affecting tourism sector employers.
• FENACTUR - Federação Nacional de TurismocoreOthersOne of CNTur's founding federations, representing tourism employers at national level. Key founding member of the confederation structure.
• FHORESP - Federação de Hotéis, Restaurantes, Bares e Similares do Estado de São PaulocoreOthersOne of CNTur's founding federations, representing hospitality sector employers in São Paulo state. Key founding member of the confederation structure.
• FHORESC - Federação de Hotéis, Restaurantes, Bares e Similares do Estado de Santa CatarinacoreOthersOne of CNTur's founding federations, representing hospitality sector employers in Santa Catarina state. Key founding member of the confederation structure.
• FENACLUBES - Federação Nacional de Clubes DesportivoscoreOthersAffiliated federation representing sports clubs. Part of the 7-federation structure of CNTur.
• FNERC - Federação Nacional de Empresas de Refeições ColetivascoreOthersAffiliated federation representing collective meals/contract catering companies. Part of CNTur's 7-federation structure.
• FHOREMG - Federação de Hotéis, Restaurantes, Bares e Similares do Estado de Minas GeraiscoreOthersAffiliated federation representing hospitality sector employers in Minas Gerais state.
• FeBH - Federação Baiana de Hotéis e AlimentaçãocoreOthersAffiliated federation representing hotels and food service employers in Bahia state.
• IMBRICS+ BrasilminorGTM or Marketing PartnerPartnership for international tourism promotion, particularly for MICE (Meetings, Incentives, Conferences, Exhibitions) market and BRICS countries relations. Joint efforts for promoting Brazil as a destination for international business events.
• FHORESP and SINDHOTEIS-SPcoreOthersAffiliated entities co-located at 'Casa do Turismo' headquarters, working together on industry representation and advocacy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• World Travel & Tourism Council (WTTC): Global private-sector tourism advocacy body representing the broader travel and tourism industry. Comparable advocacy and policy-influence function to CNTUR, but at global scale and without the union-confederation statutory structure.
• U.S. Travel Association: U.S. national tourism industry advocacy organization. Plays a role analogous to CNTUR for the American tourism industry — aggregating employer voices, advocating before government, and promoting sector growth — though operating as a private trade association rather than a statutory union confederation.
• UN Tourism (UNWTO): United Nations specialized agency for tourism policy and promotion. Operates in the same tourism policy and promotion space as CNTUR but as an intergovernmental body rather than an employer confederation.

Direct peers

• Confederação Nacional da Indústria (CNI): Brazil's national industry employer confederation. Same third-degree employer confederation structure as CNTUR, but representing industrial sectors rather than tourism. Comparable governance model, funding mechanism, and advocacy function.
• Confederação Nacional do Transporte (CNT): Brazil's national transportation sector employer confederation. Mirrors CNTUR's third-degree confederation structure for a different sector of the economy, with analogous representation, contribution funding, and advocacy mandate.
• Confederação Nacional do Comércio (CNC): Brazil's national commerce employer confederation. Most directly comparable to CNTUR as a third-degree union confederation representing Brazilian employers; in fact, CNTUR had to litigate against CNC to defend its exclusive right to represent the tourism category. Closest functional analogue.

Emerging players

• Associação Brasileira da Indústria de Hotéis (ABIH): Brazilian hotel industry association representing hospitality employers. More narrowly scoped than CNTUR (hotels only vs. full tourism value chain) and not a third-degree union confederation, but competes for representation of overlapping employer constituencies within CNTUR's scope.
• Associação Brasileira das Operadoras de Turismo (BRAZTOA): Brazilian association of tour operators and travel agencies. Overlaps with CNTUR's representation of travel agencies and tourism operators; differs in being an industry association rather than a union confederation.

Others

• EMBRATUR (Agência Brasileira de Promoção Internacional do Turismo): Brazilian federal tourism promotion agency. Adjacent rather than competing with CNTUR — EMBRATUR is the government counterpart for tourism marketing and promotion internationally, while CNTUR represents tourism employers domestically. They interact as partners rather than peers.

Regional players

• Associação da Hotelaria, Restauração e Similares de Portugal (AHRESP): Portuguese hospitality, restaurants, and similar businesses association. Closest European functional analogue to CNTUR — same target constituency (hotels, restaurants, bars, tourism employers), same advocacy and representation function — but operates in Portugal rather than Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cntur
• YouTubeyoutube.com/cntur
• Facebookfacebook.com/cntur
• Instagraminstagram.com/cntur
• LinkedInlinkedin.com/company/p%C3%A1gina-oficial-da-cntur-confedera%C3%A7%C3%A3o-nacional-de-turismo-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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