Beares Furnitures

What Beares Furnitures does

Beares Furnitures is a South African mass-market furniture and appliance retailer operating as a wholly owned subsidiary of Lewis Group Ltd (JSE-listed). The legal operating entity is Lewis Stores (Pty) Ltd, headquartered in Empangeni, KwaZulu-Natal. Beares operates over 100 brick-and-mortar stores across South Africa (Alberton, Boksburg, Cape Town, Durban, Johannesburg, Pretoria, and many regional towns) and maintains country-specific e-commerce platforms in five Southern African markets: South Africa (beares.co.za), Botswana (beares.co.bw), Namibia (beares.co.na), Eswatini (beares.co.sz), and Lesotho (beares.co.ls), with local currency switching (ZAR, BWP, NAD, SZL, LSL).

The product portfolio spans furniture (bedroom suites, lounge suites, dining room suites, kitchen units, coffee tables, TV stands, wardrobes), major appliances (washing machines, fridges, freezers, microwaves, ovens, stoves, air fryers), audio-visual equipment (Hi-Fi systems, home theatres, televisions, portable speakers), computers (Asus, HP, Lenovo laptops), bedding, cookware, and accessories. Beares stocks international brands (Russell Hobbs, LG, Samsung, Defy, Hisense, Kelvinator, Panasonic, Sony, ASUS, HP, Lenovo) alongside three in-house brands: Inspire by Beares (furniture and appliances), Switched (power and electrical accessories), and Lunar (home appliances). The e-commerce platform provides store locator, advanced search, and a credit application portal.

The business model is volume retail with an attached credit offering. Revenue is generated through hardware sales (furniture and appliances) priced in South African Rand, with two payment pathways: (1) one-time full retail purchase, and (2) credit/installment purchases with monthly payments ranging from approximately R35 to R635/month over multi-year terms with a deposit. Lewis Stores (Pty) Ltd is licensed as a Controlling Company under the South African Insurance Act, enabling in-house credit issuance. Delivery charges are tiered (R350 for orders R2,999-R10,000; R600 for orders over R10,000; free over R2,999.99), with same-day delivery offered for qualifying purchases. The customer base is South African households — primarily credit-afforded consumers purchasing bedroom, living room, kitchen, dining room, laundry, and home office items. Marketing spans the corporate website, Facebook, Instagram, TikTok, Pinterest, YouTube, email newsletters, and in-store brochures and seasonal promotions.

Name

Beares Furnitures

Legal name

Lewis Stores (Pty) Ltd

Website

https://beares.co.za

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Beares Furnitures is a South African mass-market furniture and appliance retailer operating 100+ physical stores and e-commerce platforms across five Southern African countries, serving credit-afforded households through installment and cash purchase options.

Ownership category

akta.pro rank

Product category

Furniture & Appliance Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industries

Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH)

Keywords

• Furniture retail
• Home appliances
• Consumer electronics
• Home furnishings
• Kitchen appliances

Headquarters

HQ city

South Africa (Multiple Locations)

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Appliance Sales: Beares generates revenue through the sale of furniture, appliances, audio-visual equipment, bedding, and home decor products. Products are sold both in physical retail stores and through the e-commerce website with pricing in South African Rand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Beares Furnitures is a South African retail chain that sells furniture, major and small home appliances, audio-visual equipment, bedding, cookware, home decor, and computers through over 100 brick-and-mortar stores and an e-commerce website. The company offers both outright purchase and in-house credit/installment payment options, and stocks well-known brands (Russell Hobbs, LG, Defy, Samsung, Hisense, Kelvinator, Panasonic, Sony, ASUS, HP, Lenovo) as well as its own in-house brand "Inspire by Beares".

Product overview

Beares Furnitures is a South African retail chain offering a comprehensive range of furniture and home appliances. The product portfolio spans multiple categories including furniture (lounge suites, bedroom suites, dining room suites, coffee tables, TV stands, wardrobes, kitchen units), major appliances (washing machines, fridges, freezers, microwaves, ovens, stoves, air fryers), audio-visual equipment (Hi-Fi systems, home theatres, televisions, portable speakers), computers (laptops), cookware, and bedding. The company operates as a traditional e-commerce and brick-and-mortar retailer, offering both an online shopping platform and physical store locations across Southern Africa. Notable brands stocked include Russell Hobbs, LG, Samsung, Defy, Hisense, Kelvinator, Panasonic, Sony, ASUS, HP, Lenovo, and in-house brand Inspire by Beares. The business also provides credit purchasing options and same-day delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Inspire by Beares: Exclusive in-house brand for furniture and appliances
• Switched
• Lunar

Products and services

• Russell Hobbs 12kg Front Loader Washing Machine
• Freestanding Gas Stove With Electric Oven Six-burner gas stove with 97-litre four-function convection oven, auto-ignition, flame failure safety devices, hinged tempered glass lid, and height-adjustable feet.
• Samoa Coffee Table with Storage Contemporary coffee table with woodgrain finish, drawer with ball-bearing telescopic runners, metal gold handles, and solid plinth base for stability.
• Grandiose High-Gloss Coffee Table Modern coffee table with floating top shelf, high-gloss finish, brushed stainless steel handles, plinth base, and deep storage drawers with ball-bearing telescopic runners.
• 30L Stainless Steel Microwave 30-litre microwave with 11 power levels, 8 auto menus, 288mm glass turntable, digital display, and easy-clean interior coating.
• One-way Fridge Surge Adaptor Surge protection adaptor for refrigerators and high-power appliances with built-in voltage protection, preventive waiting time, and safety shutters.
• Grandiose Modern Kitchen Units - Corner Unit Italian-inspired corner kitchen unit with high-gloss finish, adjustable shelving, extra-length silver handles, and UV countertop resistant to stains and scratches.
• Gourmet Gold 21-Piece Cookware Set 21-piece stainless steel cookware set including casseroles, saucepans, steamer, frypan, mixing bowl, and utensils, with Bakelite cool-touch handles and aluminium-encapsulated 5mm bases for even heat distribution.
• 145L Chest Freezer Russell Hobbs chest freezer with compressor switch-off function, water disposal device, electronic temperature control, and easy-move wheels.
• 157L Smart Frost Fridge Freezer Inspire fridge-freezer combo with Smart Frost technology, reversible door, sleek recessed handles, 109L fridge and 48L freezer capacity.
• 7.6L Air Fryer Defy air fryer with 7.6L capacity, viewing window with internal light, LCD touchscreen, 10 auto-cook menus, and non-stick coated basket.
• Medium Surge Adaptor and Extension Lead Bundle Switched surge protection bundle including 3-way and 4-way surge adaptors with safety shutters, 4000W maximum load, and overload reset switch.
• Flat and Curved TV Wall Mount Volkano universal TV wall mount for 32" to 70" TVs, supporting up to 45kg, compatible with both flat and curved televisions.
• 60cm Freestanding Oven Kelvinator 60cm freestanding oven with four solid electric plates, 60-litre four-function convection oven, grill function, and storage drawer.
• 4-Plate Compact Stove And Oven Defy compact freestanding stove with four solid plates, 55-litre static oven with steam-assisted cleaning, A energy rating, and easy-clean removable oven door.
• Hi-Fi System with Multi Bluetooth LG smart audio system with multi-Bluetooth connectivity supporting up to three devices, USB and AUX inputs, karaoke function, multiple sound effects, and FM radio.
• 15kg Twin Tub Washing Machine (Defy) Defy twin tub washing machine with two wash modes, lint and drain filters, wash and spin timers, and water level indicator adjustor.
• One-way TV Surge Adaptor Switched TV surge protector with voltage spike protection, preventive delay timer, and safety shutters for uninterrupted viewing.
• Daytona Scandi-Style TV Stand Scandinavian-style entertainment centre with BEAMTHRU technology for remote operation through doors, soundbar compatibility, cable management system, and gloss finish.
• Leo Dark Wood Plasma Unit Contemporary TV unit with soundbar compatibility, cable management system, dark woodgrain finish, floating top shelf, and generous open shelving and cabinet storage.
• Asus Vivobook Go 15 Everyday laptop with 8GB RAM, 256GB SSD, LED display, Wi-Fi and Bluetooth connectivity, built-in camera, and long battery life for daily tasks.
• HP 250 Laptop Celeron Bundle HP laptop with Windows 11, 15.6-inch Full HD display, Intel Celeron Dual-Core processor, 8GB memory, 256GB SSD, and 6-hour battery life, bundled with backpack and mouse.
• Russell Hobbs 15kg Twin Tub Washing Machine Twin tub washing machine with spray rinse feature, water filter, big plate pulsators, 15kg capacity, wide control panel, and black glass lid.
• Lenovo V15 IdeaPad Laptop Lenovo laptop with 15.6-inch Full HD anti-glare display, Intel Celeron N4500 processor, 256GB SSD, 8GB memory, multiple ports (HDMI, 3 USB), and 6-hour battery life.
• Beares In-House Credit Services In-house credit facilities allowing customers to purchase furniture and appliances through installment plans, with various repayment terms and monthly payments from approximately R35/month to R635/month.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volpes: South African homeware retailer focused on soft furnishings, bedding, and curtains; overlaps with Beares' bedroom and home-decor assortment and shares the household customer base.
• @home: South African furniture and homeware retailer operating a multi-store footprint plus e-commerce, competing head-on with Beares on lounge, bedroom, dining, and appliance assortments to the same mass-market household.
• Best Home & Electric: Lewis Group subsidiary focused on appliances and electronics with credit financing; nearly identical GTM to Beares but with deeper appliance/AV mix and direct overlap on product and customer.
• Lewis Stores (Lewis Group): Sister brand under Lewis Group Ltd selling furniture, appliances, and electronics on credit through a similar Southern African store footprint — overlapping customer base, payment model, and supply chain.

Broad incumbents

• Mr Price Home: Mass-market home furnishings arm of Mr Price Group operating an extensive store and online network; competes on bedroom, living-room, and decor price tiers targeted at similar South African households.
• Hi-Fi Corporation: JSE-listed specialist retailer of audio-visual, electronics, and appliances with credit offerings; comparable on the electronics side of Beares' catalogue and on credit-led consumer finance.
• Game (Massmart/Walmart): Mass general-merchandise retailer carrying furniture and appliances alongside groceries; overlaps with Beares on the appliance and small-furniture baskets across South Africa.

Emerging players

• Yuppiechef: Premium South African online retailer of kitchenware, cookware, and home appliances; competes on the higher-end appliance and cookware SKUs that Beares sells through its online channel.
• Takealot: Largest pure-play South African e-commerce retailer; not a furniture specialist but increasingly competitive on furniture, appliances, and electronics, pushing Beares to defend its omnichannel position.

Regional players

• Rochester (Pratley): South African furniture and home-retail brand with store presence; smaller and more focused on premium/lifestyle segments but comparable model of branded home-goods retail across the country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@beares8879
• Facebookfacebook.com/BearesFurniture
• Instagraminstagram.com/beares_furniture
• TikToktiktok.com/@beares_furniture
• Pinterestza.pinterest.com/bearesstores
• LinkedInlinkedin.com/company/beares-furnitures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beares Furnitures