What 100% College Prep does

100% College Prep is a 501(c)(3) nonprofit organization (legally Bayview Association for Youth, EIN: 68-0600675) founded in 1999 that provides college preparation and academic support services to 8th through 12th grade students from San Francisco's underserved communities, with a particular emphasis on Black and African American youth in the Bayview/Hunters Point neighborhood. The organization delivers services through embedded Student Success Coaches at 7 San Francisco public schools (Balboa, Thurgood Marshall, John O'Connell, Burton, Mission, Lowell, and Willie L Brown Middle), a physical college resource center at 1201 Mendell Street, virtual 1-on-1 Zoom tutoring sessions, summer programs, and an annual HBCU college tour. Program offerings span academic tutoring (Math, ELA, Science, Spanish, Black History), SAT prep, college credit earning via the Step to College partnership with San Francisco State University, leadership development through Brothers Making Change/Sisters Making Change/Black Student Union, and postsecondary persistence support through the Get Through College program now serving 33 scholars at 17 HBCUs.

The business model is donation- and grant-funded rather than revenue-generating: all services are provided free of charge to students and families, with the organization relying on individual donations, corporate sponsorships (15+ sponsor logos displayed), and foundation grants. The technology stack is intentionally lightweight, consisting of Zoom for virtual tutoring delivery, Google Forms for program intake, and standard social media platforms (Facebook, Instagram, LinkedIn, YouTube) for outreach. The organization reports strong outcome metrics: 90% of program graduates meet requirements for 4-year university attendance, 80% enter college or career training immediately post-high school, and recent classes have collectively earned between $645K and $1.6M in scholarships annually. Co-founded by Jacqueline Cohen and Diane Gray, the organization underwent a leadership transition in 2025 with Marquez Gray assuming the Program Director role following Gray's retirement after 25+ years of service.

Name

100% College Prep

Legal name

100% College Prep Institute

Website

https://100collegeprep.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

100% College Prep is a San Francisco-based 501(c)(3) nonprofit that delivers free college preparation, academic tutoring, and postsecondary mentorship to 200+ underserved youth annually, primarily Black students from the Bayview/Hunters Point neighborhood, through embedded school coaches and community programs.

Ownership category

akta.pro rank

Product category

Youth College Access and Academic Support Services (Nonprofit)

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Access, Scholarships & Student Success Nonprofits (BPAGADAE)

akta.pro secondary industry

College Readiness & Admissions Prep Centers (Small-Group Workshops) (EDANAHAI)

Keywords

• College access programs
• Academic tutoring services
• College preparation mentorship
• Youth education nonprofit
• HBCU outreach programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: As a 501(c)(3) nonprofit organization, 100% College Prep operates primarily through charitable donations from individuals, corporations, and foundations. All cash donations are eligible for full tax exemption. The organization also accepts in-kind donations of toys, clothing, furniture and other items.
2. Grant Funding: Sponsorships from various organizations displayed on website, indicating grant and corporate sponsorship as a funding source.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

100% College Prep Institute is a 501(c)(3) nonprofit that delivers free college access and academic preparation services to 8th-12th grade students from San Francisco's underserved communities, particularly Bayview/Hunters Point. Core offerings include academic tutoring in core subjects, college transition coaching (SAT prep, essays, resumes, Step to College dual-credit with San Francisco State University), summer bridge programs, post-secondary mentorship through Get Through College, HBCU college tours, leadership groups for Black youth, parent academy workshops, and on-campus Student Success Coaches at 7 San Francisco schools. All services are provided at no cost to students and families.

Product overview

100% College Prep is a single, unified nonprofit educational program operated by Bayview Association for Youth, offering a comprehensive portfolio of interconnected college access and completion services. The core offerings include Academic Support (tutoring in core subjects), College Transition Coaching (SAT prep, essay writing, college credit programs), Jump Start to College (summer prep), and Get Through College (post-secondary mentorship). These are supplemented by identity-based programs including Leadership Groups (Brothers Making Change, Sisters Making Change), Black Student Union, HBCU Tour, Parent Academy, and School Site Support with on-campus Student Success Coaches. All programs work together to support students from 8th grade through college completion, with the Summer Program providing early intervention literacy support for K-5th grade students.

Differentiator

Problem solved

Functional benefit

Brands

• Get Through College (GTC): Program supporting 100 Black San Francisco students in transitioning into and completing 2 and 4 years of college with focus on San Francisco City College, San Francisco State University and Historical Black Colleges.
• Jump Start to College
• Summer Program
• Parent Academy
• Leadership Groups
• HBCU Tour
• Black Student Union (BSU)
• School Site Support
• Academic Support
• College Transition Coaching

Products and services

• Academic Support Personalized tutoring, homework help, and collaborative study groups in Math, English Language Arts, Science, Spanish, and Black History, delivered via 1-on-1 Zoom sessions and in-person peer learning environments to 8th-12th grade students from San Francisco's underserved communities.
• College Transition Coaching Comprehensive college preparation service for 11th and 12th graders including SAT prep, essay amplification, resume building, leadership development, and college credit earning through the Step to College Program with San Francisco State University.
• Leadership Groups Leadership development programs including Brothers Making Change (BMC), Sisters Making Change (SMC), and Black Student Union chapters designed to help Black and African American youth become active citizens and assume leadership roles.
• Black Student Union (BSU) Student-led organization empowering Black youth to become change-makers in their schools and communities, providing a safe and affirming space to explore identity, build leadership skills, and advocate for equity and justice.
• Get Through College (GTC) Ongoing mentorship, academic guidance, financial aid support, and emotional support program designed to help 100 Black San Francisco students successfully transition into and complete 2- and 4-year college programs with a focus on San Francisco City College, San Francisco State University, and HBCUs.
• HBCU Tour Annual bus tour program exposing students to Historically Black Colleges and Universities, with visits to Virginia State, Hampton State, Virginia Union, Morgan State, Howard University, Bowie State, and Coppin State.
• Jump Start to College Dynamic 6-8 week summer program preparing high school students for the college application process through resume and essay development, career exploration, college tours, and scholarship application assistance.
• Parent Academy Family empowerment program equipping parents with knowledge, tools, and resources to support their child's journey to and through college, including opportunities for volunteers to assist with programs and events.
• School Site Support On-campus Student Success Coach services provided at San Francisco schools including Balboa High School, Thurgood Marshall High School, John O'Connell High School, Philip & Sala Burton High School, Mission High School, Lowell High School, and Willie L Brown Middle School.
• Summer Program Seasonal program featuring the Get Caught Reading initiative for K-5th grade students developing literacy through reading, writing, speaking, and listening activities, with trained Junior Coaches working in small groups.

Quantifiable outcome

• 100% of students graduate from high school or earn a certificate of completion
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• San Francisco State UniversitycoreStrategic or Co-development PartnerStep to College partnership allowing 11th and 12th graders to earn college credits in partnership with San Francisco State University. Students can earn 6 college transferable units before high school graduation. Approximately 20-30 students per year participate in this program.
• Bayview Community CollaborativecoreStrategic or Co-development PartnerHistorical partnership that provided shared office space at 1201 Mendell Street. The Collaborative later donated the entire building to 100% College Prep, which was converted into a college resource center with volunteer contractor and parent support.
• San Francisco Public LibraryminorStrategic or Co-development PartnerPartnership supporting the Get Caught Reading summer literacy program. Students receive books and school supplies donated through this partnership.
• Human Rights CommissionminorStrategic or Co-development PartnerPartner organization supporting the Get Caught Reading summer literacy program serving K-5th grade students.
• San Francisco Educational ServicesminorStrategic or Co-development PartnerEarly organizational partner that helped create the after-school academic support program in the initial founding years (1999-2001).

Scale indicators16 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Braven: Nonprofit that supports college students from under-resourced backgrounds through college-to-career pathways, including coaching and experiential learning. Comparable to 100% College Prep's Get Through College program on the persistence/completion side, though more focused on career outcomes than academic identity programming.

Direct peers

• Bottom Line: Nonprofit that supports first-generation students from under-resourced communities through college access, persistence, and degree completion with dedicated advisers. Directly comparable to 100% College Prep's end-to-end college support model and similar donor-funded operating model.
• College Track: College Track is a nonprofit that provides college access, persistence, and career support to students from underserved communities, with a strong Bay Area presence and an end-to-end K-through-college model nearly identical to 100% College Prep. Operates multi-site centers with embedded coaches and a focus on first-generation students, directly comparable in mission and program design.
• uAspire: Nonprofit focused on college affordability and financial aid advising for low-income students, with chapters across multiple U.S. cities. Comparable as a college access nonprofit targeting underserved populations, though with a narrower financial-aid focus rather than the broader academic/identity programming 100% College Prep offers.
• Sponsors for Educational Opportunity (SEO): Nonprofit providing academic enrichment, college access, and career programming to high-achieving students from underserved communities, including a strong focus on Black students. Comparable as a long-running college prep nonprofit with a focus on racial equity and postsecondary persistence.
• A Better Chance: Older nonprofit that identifies high-achieving students of color and places them in college-preparatory schools with ongoing support. Comparable as a legacy college access nonprofit with an emphasis on racial equity and mentoring through degree completion.
• Summer Search: San Francisco-headquartered nonprofit providing mentoring, college access, and career support to youth from low-income backgrounds, including significant Bayview/Hunters Point reach. Comparable as a long-running Bay Area nonprofit with an outcomes-driven mentorship-to-college model.
• Prep for Prep: Nonprofit that identifies high-achieving students of color in NYC, prepares them for independent schools, and supports them through college. Comparable as a selective, equity-focused college preparation program serving Black and minority youth through long-term mentoring.
• Minds Matter: Nonprofit that pairs low-income high school students with dedicated mentors for SAT prep, college advising, and summer programming. Comparable as a mentoring-driven college access nonprofit with a similar volunteer/staff structure and outcome-focused mission.

Broad incumbents

• KIPP Foundation: Large national charter school network focused on college readiness for students in underserved communities, including KIPP Bay Area Schools serving San Francisco. Comparable in mission (college access for low-income communities) but operates charter schools rather than a nonprofit community-based center model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa9W1ForQAZIudQyUOIOwPw
• Facebookfacebook.com/Bay100CPI
• Instagraminstagram.com/100collegeprep
• LinkedInlinkedin.com/company/100-college-prep

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% College Prep