Association des Assureurs Mutualistes

What Association des Assureurs Mutualistes does

Association des Assureurs Mutualistes (AAM) is a French non-profit professional association founded on May 18, 2016, through the merger of GEMA (Groupement des entreprises mutuelles d'assurance) and FFSAM (Fédération française des sociétés d'assurance mutuelles). It is the unique representative pole of mutualist insurance companies within France Assureurs, the unified French insurance federation, and represents 34 mutualist insurance entities whose members collectively serve approximately 50 million policyholders and clients in France and abroad (2025 data). AAM is headquartered at 26 boulevard Haussmann in Paris and operates with a small core team of approximately 5 employees.

AAM's mission is to defend and promote the mutualist insurance model, founded on democratic governance (one sociétaire, one voice), responsibility, proximity, and non-profit status. Its core activities consist of regulatory advocacy before national bodies (France Assureurs, ACPR), European institutions (European Commission, EIOPA, AMICE), and international organizations (ICMIF), as well as convening members through events including the Assemblée générale, Journée des Administrateurs (JAAM), Afterwork sessions, and themed Rencontres AAM de l'actualité. AAM also publishes annual reports, key figures, and special studies on mutualist identity, and runs a member training program in partnership with IFPASS and ROAM via a shared digital university platform.

AAM's business model is funded entirely through membership contributions from its 34 member and partner-member mutualist entities; all AAM members are also members of France Assureurs. The association holds the Vice-Presidency of France Assureurs (with 9 of 23 Executive Council seats held by AAM members) and the Vice-Presidency of ESS France (Chambre française de l'économie sociale et solidaire). President Thierry Martel (Director General of Groupama) has held the role since July 2019 and was re-elected for a third term in June 2025; Cornélia Federkeil serves as Secretary General since 2017 and also holds the AMICE Vice-Presidency for advocacy. AAM does not develop or sell technology products, does not receive external funding rounds, and is governed exclusively by its member mutuals under French ESS (Économie Sociale et Solidaire) law.

Name

Association des Assureurs Mutualistes

Legal name

L'Association des Assureurs Mutualistes

Website

https://aam-asso.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association des Assureurs Mutualistes (AAM) is a French non-profit federation founded in 2016 that represents 34 mutualist insurance entities within France Assureurs, advocating for the mutualist model before national, European, and international regulators while serving approximately 50 million policyholders collectively.

Ownership category

akta.pro rank

Product category

Insurance Industry Association

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Mutual insurance federation
• Insurance industry advocacy
• Mutualist governance representation
• Social solidarity economy
• Insurance association services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership contributions: As an association, the AAM is funded through membership contributions from its member mutualist insurance companies. All members of the AAM are also members of France Assureurs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Association des Assureurs Mutualistes (AAM) is a French non-profit professional association that federates and represents mutualist insurance companies before national and European institutions. It defends the mutualist governance model (democracy, responsibility, proximity, non-lucrativity), publishes annual reports and sector studies, organizes member events such as the Journée des Administrateurs (JAAM) and the Assemblée générale, and provides training programs through its digital university partnership with IFPASS and ROAM.

Product overview

AAM is a professional association representing mutual insurance companies in France, not a commercial product company. The organization provides advocacy services, publishes annual reports and studies, organizes events (Journée des Administrateurs, Afterworks), and facilitates training programs through partnerships with IFPASS and ROAM. There are no commercial software products or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Reports and Sector Publications
• Journée des Administrateurs (JAAM)
• Training Programs (IFPASS-ROAM Digital University)
• Press and Media Resources (Kit média)

Quantifiable outcome

• 50 million policyholders and clients represented by AAM members
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, minor and core.

• Mutualité FrançaisemajorStrategic or Co-development Partner · 17 November 2025At the initiative of Mutualité Française, the AAM and five other civil society actors launched the États généraux de la santé et de la protection sociale (General States of Health and Social Protection) on November 17, 2025. The goal is to invent a health and social protection model equal to tomorrow's challenges and to be a force for proposals ahead of the 2027 presidential election.
• IFPASS (Institut de Formation de la Profession de l'Assurance)minorImplementation/ SI/ Consulting Partner · 4 February 2020On February 4, 2020, the AAM signed a training agreement with IFPASS for a training offer for administrators and collaborators of its member companies. A shared catalog with ROAM is available on a dedicated digital university platform: Université digitale AAM-ROAM.
• FFA (Fédération française de l'assurance) / France AssureurscoreStrategic or Co-development Partner · 8 July 2016The AAM was created in parallel with the founding of the FFA (Fédération française de l'assurance) on July 8, 2016, later renamed France Assureurs in 2022. The AAM provides the unified voice for mutualist insurers within this unified federation.
• France AssureurscoreStrategic or Co-development Partner · 1 July 2016The AAM is the unique pole of the mutualist family within France Assureurs, the French insurance federation. All AAM members are also members of France Assureurs. The AAM President serves as Vice-President of France Assureurs, and 9 AAM members sit on the 23-member Executive Council of France Assureurs. The AAM supports positions specific to mutualism and complements the work carried out by the federation.
• GEMA (Groupement des entreprises mutuelles d'assurance)coreOthers · 18 May 2016The AAM was created through the merger of GEMA and FFSAM (Fédération française des sociétés d'assurance mutuelles), both of which desired to create a unified federation grouping all insurers under the Insurance Code, including mutualists. The AAM was born on May 18, 2016.
• FFSAM (Fédération française des sociétés d'assurance mutuelles)coreOthers · 18 May 2016The AAM was created through the merger of GEMA and FFSAM (Fédération française des sociétés d'assurance mutuelles), both of which desired to create a unified federation grouping all insurers under the Insurance Code, including mutualists.
• AMICE (Association des assureurs mutuels et coopératifs en Europe)coreStrategic or Co-development PartnerThe AAM is a member of AMICE, which counts 65 members including four national associations of mutual and cooperative insurers. AMICE represents more than 500 mutual/cooperative insurance entities in Europe. The AAM contributes to AMICE working groups including Regulatory Affairs, Prudential Regulation, CSR, and Communication. The AAM Secretary General, Cornélia Federkeil, serves as AMICE Vice-President for advocacy.
• ICMIF (Fédération internationale des mutuelles et coopératives d'assurance)coreStrategic or Co-development PartnerThe AAM represents its members as an associate member of ICMIF. ICMIF groups 220 insurance members 'centrés sur les personnes' (focused on people) across 53 countries. Through this affiliation, the AAM participates in economic monitoring and market evolution working groups.
• FNMF (Fédération nationale de la mutualité française)majorStrategic or Co-development PartnerThe AAM maintains close relations with the FNMF (National Federation of French Mutuality) to strengthen the overall coherence of the mutualist movement. Since 2024, La Coupole mutualiste is a forum bringing together AAM and FNMF leaders with national representation elected officials for reflection on insurance and societal topics.
• Assurance PréventionmajorStrategic or Co-development PartnerThe creation of France Assureurs led to the birth of Assurance Prévention, bringing together all insurers. This association is presided over by Patrick Jacquot, President and CEO of the Mutuelle des Motards, member of the AAM COMEX. All AAM members are members of Assurance Prévention.
• ESS France (Chambre française de l'économie sociale et solidaire)coreStrategic or Co-development PartnerThe AAM holds the Vice-Presidency of ESS France (French Chamber of Social and Solidarity Economy). The AAM coordinates its missions with other ESS actors and participates in their work, with representation on the Conseil supérieur de l'Économie sociale et solidaire (CSESS), where it has nominated four representatives including one Bureau member.
• Prévention RoutièreminorStrategic or Co-development PartnerThe AAM is represented on the Board of Prévention Routière (French Road Safety organization) via Thierry Monminoux (Prévention MAIF).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Insurance Europe: European insurance and reinsurance federation representing all types of insurers. Comparable as a higher-level trade association engaged in EU-level policy advocacy, but with broader scope than AAM's mutualist-only mandate.
• France Assureurs: The unified French insurance federation (formerly FFA) within which AAM operates as the unique pole for mutualist insurers. Directly comparable as a French insurance trade association with overlapping membership and regulatory mandate, but covering all insurers (mutual and capital-based) rather than mutualists alone.

Others

• BIPAR (European Federation of Insurance Intermediaries): European trade association representing insurance brokers and intermediaries. Operates in the European insurance ecosystem alongside AAM's mutualist network but focuses on distribution rather than insurer governance models.
• Groupama: Major French mutual insurer and AAM member whose CEO (Thierry Martel) serves as AAM President. Not a peer trade association but a flagship member-company whose engagement is structurally important to AAM's leadership and legitimacy.
• MAIF: Major French mutual insurer, AAM member, and historical founder (Pascal Demurger served as AAM's first president). Comparable as a member of the mutualist movement AAM represents, but not a trade association peer.

Regional players

• Fédération des Mutuelles de France (FMF): Independent French mutualist federation operating outside the FNMF umbrella. Structurally similar to AAM as a French mutualist representative body, but focused on health/social mutuals rather than insurance mutuals.

Direct peers

• Fédération Nationale de la Mutualité Française (FNMF / Mutualité Française): National federation of French mutuality organizations focused on health and social protection. Sister mutualist movement organization with which AAM has a strategic partnership (including the La Coupole mutualiste forum and the 2025 États généraux de la santé), making it directly comparable as a French mutualist representative body.
• ROAM (Réunion des Organismes d'Assurance Mutuelle): French federation of regional and small mutual insurance companies. Shares AAM's mutualist mandate, jointly operates the digital training university (Université digitale AAM-ROAM) with IFPASS, and is the most direct peer within the French mutualist insurance ecosystem.
• ICMIF (International Cooperative and Mutual Insurance Federation): Global federation of 220 mutual/cooperative insurers across 53 countries serving 200 million policyholders. AAM is an associate member; ICMIF is the natural international counterpart and directly comparable as a mutual-insurer trade association.
• AMICE (Association of Mutual Insurers and Insurance Cooperatives in Europe): European-level trade association of mutual and cooperative insurers (65 members, 500+ entities). AAM is a member and the Secretary General serves as AMICE Vice-President for advocacy, making AMICE a directly comparable peer organization operating at the European level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aamutualistes
• YouTubeyoutube.com/channel/UCc3XTXkBk5ktMuhbRi8RPsA
• Instagraminstagram.com/aam_mutualistes
• LinkedInlinkedin.com/company/association-des-assureurs-mutualistes

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association des Assureurs Mutualistes