Audi Zentrum Essen Gottfried Schultz GmbH & Co. KG

What Audi Zentrum Essen Gottfried Schultz GmbH & Co. KG does

Audi Zentrum Essen Gottfried Schultz GmbH & Co. KG is an authorized Audi dealership (Vertragshändler) operating from a single retail showroom in Essen, Germany, in the Ruhr region. The legal entity is structured as a German GmbH & Co. KG limited partnership and is privately held; it operates under franchise authorization from AUDI AG, headquartered in Ingolstadt, and is part of the broader Gottfried Schultz automotive group, which runs multiple Audi dealerships in the Ruhr area.

The core business is the retail sale of new Audi vehicles (Neuwagen) and certified pre-owned vehicles through the Audi Gebrauchtwagen :plus program, supplemented by leasing, financing, and a full in-house workshop offering inspection, repair, windshield replacement, climate service, wheel service, and battery replacement. The product portfolio spans Audi's full lineup including battery electric (Elektromodelle) and plug-in hybrid (Plug-in-Hybride) variants, with a dedicated business customer (Geschäftskunden) channel for fleet, company car, and corporate leasing arrangements. Ancillary offerings include genuine Audi accessories via the Zubehör Shop, maintenance contracts, warranty extensions, insurance, the THG-Prämie carbon quota premium program for EV owners, and integration with Audi's myAudi digital services platform.

Revenue is generated across four streams: one-time vehicle sales, transaction-based leasing and financing fees, professional services from the workshop, and hardware sales of accessories. Pricing is not publicly disclosed; vehicle prices are configured per customer, financing and leasing rates are quote-based, and seasonal offers (Saisonale Angebote / Aktionen) are promoted through the website. The go-to-market motion is direct-to-consumer and direct-to-business via the physical showroom, the dealership's website (vehicle configurator, inventory search, contact forms), and Audi AG's corporate digital marketing infrastructure. There is no disclosed revenue, headcount beyond a reported seven employees (which is inconsistent with typical dealership staffing and likely a data limitation), or external investor information.

Name

Audi Zentrum Essen Gottfried Schultz GmbH & Co. KG

Legal name

Audi Zentrum Essen Gottfried Schultz GmbH & Co. KG

Website

https://audi-zentrum-essen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Audi Zentrum Essen is an authorized Audi dealership in Essen, Germany, selling new and used Audi vehicles, offering leasing, financing, in-house service, and accessories to retail consumers and business customers in the Ruhr region under the Gottfried Schultz group.

Ownership category

akta.pro rank

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Revenue generated from the sale of new Audi vehicles and certified pre-owned vehicles. The dealership serves as an authorized Audi dealer offering immediate availability of new and used vehicles.
2. Leasing and Financing: The dealership facilitates vehicle leasing and financing arrangements for customers, providing flexible payment options for vehicle acquisition.
3. Service and Maintenance: Automotive service including inspection (Inspektion), repair (Reparatur), windshield replacement (Windschutzscheiben), car check, climate service (Klimaservice), wheels (Räder), and batteries (Batterien). Seasonal service offers are also available.
4. Accessories Sales: Sale of Audi accessories and merchandise through the Zubehör Shop, featuring items displayed in the service area including wheels and other vehicle accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Authorized Audi retail dealership selling new and certified pre-owned Audi vehicles, supported by in-house workshop services (inspection, repair, windshield replacement, climate service, wheels, batteries) and a genuine Audi accessories shop. The dealership also arranges vehicle leasing and financing, offers dedicated fleet and company car programs for business customers, and participates in the THG-Prämie (CO2 quota premium) program for electric vehicles.

Product overview

Audi Zentrum Essen is an Audi dealership offering a comprehensive automotive sales and service ecosystem. The core offering comprises new and used vehicle sales (Neuwagen and Gebrauchtwagen) with financing and leasing options. The dealership provides full workshop services including inspection, repair, and parts replacement, complemented by genuine Audi accessories. For business customers, dedicated fleet solutions are available. The product portfolio also includes Audi's electric and plug-in hybrid vehicle lines, digital connected services via the myAudi platform, and supplementary services such as maintenance contracts, warranties, and insurance. The THG-Prämie program enables electric vehicle owners to monetize carbon quota premiums.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Neuwagen) Sale of new Audi vehicles from the full Audi model lineup, with online configuration tools and inventory of immediately available new vehicles for retail consumers and business customers in the Essen region.
• Used Vehicles (Gebrauchtwagen) Sale of pre-owned Audi vehicles including the Audi Gebrauchtwagen :plus certified pre-owned program, with immediately available used vehicle inventory searchable online.
• Vehicle Leasing Leasing solutions for Audi vehicles including electric vehicle leasing, with flexible terms offered to personal and business customers.
• Vehicle Financing (Finanzierung) Financing solutions to support Audi vehicle purchases with tailored payment plans arranged through the dealership's sales advisors.
• In-Dealership Workshop Service Comprehensive in-house workshop services for Audi vehicles, including inspection (Inspektion), repair (Reparatur), windshield replacement (Windschutzscheiben), car check, climate service (Klimaservice), wheels (Räder), and battery replacement (Batterien), with seasonal service offers.
• Accessories (Zubehör) Genuine Audi accessories and merchandise sold through the in-dealership Zubehör Shop and the linked Audi Shopping World, including wheels and other vehicle accessories.
• Business Customer Programs (Geschäftskunden) Dedicated fleet, company car (Firmenwagen), and corporate leasing solutions for business customers, with dedicated account support for vehicle acquisition and ongoing service.
• THG-Prämie (CO2 Quota Premium) Carbon quota premium program enabling electric vehicle owners to monetize emissions savings, offered through the dealership as part of the Audi e-mobility offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AUDI AGcoreChannel Partner/ Reseller/ DistributorAudi Zentrum Essen operates as an authorized Audi dealer under partnership with AUDI AG, Auto-Union-Straße 1, 85057 Ingolstadt. The dealership is authorized to sell new Audi vehicles, provide manufacturer-backed warranty services, access genuine Audi parts, and represent the Audi brand in the local market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• AutoScout24: Leading European online vehicle marketplace with strong Germany presence; functions as a comparison-shopping destination adjacent to the dealership's used car and new car configurator funnel.
• mobile.de: Germany's largest online vehicle marketplace; while not a direct competitor for new-vehicle sales, it is an essential listing and lead channel for the dealership's Gebrauchtwagen (used vehicle) inventory and a pricing benchmark.
• Audi Deutschland: Audi AG's German national website and brand platform; not a direct competitor but the OEM whose franchise, marketing infrastructure (SA360, DV360), myAudi platform, and product roadmap (BEV/PHEV) directly shape this dealership's economics and customer pipeline.

Direct peers

• AVAG Holding: Large multi-brand German automotive retail group operating franchised dealerships across multiple OEM brands; directly comparable in business model (authorized new/used sales, service, fleet) and competes for the same regional buyer pool.
• Senger Group: Multi-brand German automotive retail group with authorized franchises for premium brands; directly comparable franchised dealer model competing in overlapping regional markets in western Germany.
• Hahn Gruppe: German automotive dealer group with multiple franchise rooftops across VW Group and other brands; operates the same business model of authorized new-vehicle sales, leasing, financing, and after-sales service in similar German metropolitan markets.

Broad incumbents

• BMW Deutschland: Premium German automaker with retail operations nationwide; competes directly for the same high-net-worth individual and Geschäftskunden (fleet) customers in the same Ruhr-area geography.
• Volkswagen Deutschland: Mass-market parent-brand automaker operating franchised dealer networks across Germany; competes for entry-level premium customers and is a fellow Volkswagen Group brand, shaping Audi's intra-group pricing and allocation.
• Mercedes-Benz Deutschland: Competing premium German automaker with an extensive authorized dealer network across the Ruhr region; addresses the same premium-buyer segment with a parallel sales, leasing, financing, and after-sales model.

Emerging players

• HeyCar: Online used-car platform backed by Volkswagen Group; an emerging channel that competes for used-vehicle customers and signals broader OEM interest in disintermediating franchised dealers in the used-vehicle segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/audi-zentrum-essen-gottfried-schultz-gmbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Zentrum Essen Gottfried Schultz GmbH & Co. KG