Bourassa

What Bourassa does

Bourassa (legal entity S.BOURASSA LTÉE, doing business as Bourassa Alimentation) is a Quebec-based independent grocery retailer operating three physical storefronts in the Laurentians region: Sainte-Agathe-des-Monts, Saint-Janvier (Mirabel), and Saint-Sauveur. Founded in 1951 by Roger Bourassa as a food wholesaler in Shawbridge, the business has remained under family ownership through subsequent generations (Serge, Marc, and Stéphane Bourassa) and currently distributes across nine product categories — fresh produce, frozen products, seafood, charcuterie, cheese and dairy, general groceries, non-food grocery, organic/beverages/varieties, and general/bulk items.

The company makes money through direct-to-consumer retail transactions at its three storefronts, emphasizing fresh Quebec-sourced products, weekly promotional specials, and competitive pricing. Distribution is entirely through physical retail; no e-commerce, mobile app, or delivery channel is disclosed. Marketing relies on in-store weekly specials and local word-of-mouth; no social media profiles are listed. Business operations show no proprietary technology platform — the differentiating infrastructure is physical, particularly refrigeration capacity (the former Mont-Tremblant store featured 12,000 sq ft of fully refrigerated space). Pricing is non-disclosed and subject to change, with transaction-based revenue generated entirely at the point of sale. The customer base is local B2C consumers in the Laurentians; no enterprise, wholesale, or institutional customers are referenced in current materials.

Bourassa is a privately held family business (no external investors, no parent company, no subsidiaries, no funding rounds) with 62 employees. The Mont-Tremblant store opened in 2002 appears to have been closed or transferred, leaving three active locations. The most recent operational event is the 2013 opening of the Mirabel/St-Janvier store, operated by Marc Bourassa with four associates under a distinct legal entity (S.BOURASSA (ST-JANVIER) LTÉE). Governance remains informal and family-led, with no CEO, no board, and no public filings evidenced.

Name

Bourassa

Legal name

S.BOURASSA LTÉE

Website

https://bourassa-alimentation.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Bourassa is a family-owned Quebec independent grocery retailer operating three physical stores in the Laurentians region (Sainte-Agathe-des-Monts, Mirabel/St-Janvier, and Saint-Sauveur). Founded in 1951, it sells fresh Quebec products across nine grocery categories to local consumer shoppers via traditional retail storefronts.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Hard Discount with In-Store Bakery / Fresh Counters (CRAHADAH)

Keywords

• Retail grocery stores
• Fresh Quebec produce
• Weekly grocery specials
• Independent grocer
• Food wholesaler

Headquarters

HQ city

Sainte-Agathe-des-Monts

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Revenue generated through retail sales of food and grocery products across three physical store locations in Quebec. The company sells fresh produce, frozen products, seafood, deli items, cheese and dairy, general groceries, organic products, and bulk items directly to end-consumer customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bourassa (S.BOURASSA LTÉE) operates three physical grocery retail stores in the Laurentians region of Quebec, selling fresh Quebec-produced food and household grocery items directly to local consumers. The stores offer nine product categories — fresh fruits and vegetables, frozen foods, fish and seafood, deli/charcuterie, cheese and dairy, general grocery, non-food grocery, organic/beverages/varieties, and general/bulk items — with weekly promotional specials and competitive pricing. Founded in 1951, the business has remained family-owned and serves shoppers across Sainte-Agathe-des-Monts, Saint-Janvier (Mirabel), and Saint-Sauveur.

Product overview

Bourassa is a Quebec-based food wholesaler (S.BOURASSA LTÉE) operating three retail grocery stores in the Laurentides region: Sainte-Agathe-des-Monts, Saint-Janvier (Mirabel), and Saint-Sauveur. Founded in 1951, the company specializes in fresh Quebec products and offers weekly specials across nine product categories: Fruits et Légumes, Produits congelés, Poissons et Fruits de mer, Charcuterie, Fromages et Produits laitiers, Épicerie, Épicerie Non Alimentaire, Bio, Boissons et variés, and Général et Vrac. The company serves retail customers through physical storefronts with varying business hours by location.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail grocery store — Sainte-Agathe-des-Monts

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Ronald Bussey (Place du Cinéma Developer)minorStrategic or Co-development Partner · 1 December 1997Ronald Bussey, promoter of Place du Cinéma, worked with S.BOURASSA LTÉE to facilitate the acquisition of land behind the McDonald's restaurant for development of the Saint-Sauveur store location in 1997.
• Pierre Desjardins (Deschamps et Desjardins)minorImplementation/ SI/ Consulting PartnerPierre Desjardins from the firm Deschamps et Desjardins served as an intermediary in the land acquisition for the Saint-Sauveur store development.
• Richard Coté (Architect)minorImplementation/ SI/ Consulting PartnerRichard Coté's architectural firm worked with S.BOURASSA LTÉE from February to June 1997 on the architectural plans for the new Saint-Sauveur store at Place du Cinéma.
• Ville de Saint-SauveurminorOthersThe City of Saint-Sauveur provided support for the development project of the Saint-Sauveur store location in 1997.

Scale indicators3 records

Recent moves14 records

Expansion highlights3 records

Direct peers

• Avril Supermarché Santé: Quebec health-focused grocery chain emphasizing natural, organic, and bulk products. Comparable to Bourassa's organic/bio and bulk 'vrac' categories and to its small-format, fresh-led independent positioning.
• Marché Richelieu: Quebec independent-grocer banner and buying group. Comparable as a peer-format independent grocer network, often serving towns of similar size to those where Bourassa operates in the Laurentians.
• Bonichoix: Quebec banner for affiliated independent grocers serving smaller communities. Directly comparable as a peer-format independent grocer competing in similar regional and rural Quebec trade areas.
• Maxi: Loblaw-owned hard-discount grocery banner in Quebec emphasizing low prices on a focused assortment with in-store fresh counters. Highly comparable to Bourassa's price-led, fresh-counter positioning at a discount-format scale.

Broad incumbents

• Costco Wholesale Canada: Warehouse club with bulk grocery and fresh departments. While a different format, Costco competes for the same Laurentians household basket through low unit prices and bulk value—relevant for share-of-wallet analysis with Bourassa.
• Walmart Canada: Mass retailer with full grocery assortment and aggressive everyday-low-price positioning in Quebec. Competes with Bourassa on price and one-stop convenience, particularly in suburban and exurban locations like Mirabel.
• Metro Inc. Quebec-headquartered grocery and pharmacy giant operating Metro, Super C, and Jean Coutu banners. Directly comparable as the dominant Quebec grocery incumbent against which regional independents like Bourassa compete on price, fresh assortment, and local relevance.
• Sobeys (IGA Quebec): National grocer operating the IGA banner in Quebec through franchised independents—many of which are structurally similar to Bourassa (single- or multi-store regional independents). IGA franchising provides a competing format for independent operators in the same trade areas.
• Loblaw Companies (Provigo, Maxi): Canada's largest grocer with the Provigo full-service banner and Maxi hard-discount banner in Quebec. Comparable to Bourassa across the grocery spectrum, with private-label, scale, and digital capabilities that the independent cannot match.

Regional players

• Adonis: Quebec-based Mediterranean/Lebanese grocery banner operating full-service stores with strong fresh-produce and specialty offerings. Comparable as a Quebec regional multi-store independent with a fresh/differentiated proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bourassa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourassa