10Below Ice Cream

What 10Below Ice Cream does

10Below Ice Cream (legal name "10 Below Ice-cream") is a recipe and food blog website headquartered in Flushing, New York, focused on frozen treats, ice cream, and dessert content. The site publishes 200+ recipes under a brand framed around indulgence and creamy frozen desserts, though it does not sell or manufacture ice cream products. The platform is built on a standard WordPress CMS, with content production handled by a small in-house team (~2–3 content contributors) led by founder Jackson Reid and contributing writer Olivia Brooks, both of whom cite culinary-school training (Le Cordon Bleu, Cambridge School of Culinary Arts, Institute of Culinary Education). The site also references contributing writers located in Asheville, NC and Portland, OR.

The business model is content-led and advertising-driven. Revenue is generated primarily through Google AdSense display advertising, supplemented by an email newsletter subscription channel and organic distribution via Pinterest (claimed 1M+ monthly viewers). The go-to-market approach is SEO-driven, with a published editorial tactic of "news-jacking" — attaching recipes to trending search topics to capture organic traffic. There are no paid products, no e-commerce, no subscriptions, no advertising partnerships, and no disclosed funding.

The operation is small-scale (8 total employees, of which 2–3 are content-focused), with no disclosed revenue, no M&A activity, no partnerships, no certifications, no patents, and no proprietary technology beyond a standard WordPress stack. The company exhibits no AI/ML capabilities, no geographic expansion beyond the US, and no forward-looking signals of productization, paid acquisition, or scaling. The enterprise is best characterized as a small lifestyle/digital content business with hobby-scale economics.

Name

10Below Ice Cream

Legal name

10 Below Ice-cream

Website

https://10belowicecream.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

10Below Ice Cream is a small WordPress-based recipe and food blog that publishes frozen-treat and dessert content for general consumer audiences, monetized primarily through Google AdSense display advertising and an email newsletter. The site serves US-based home cooks and dessert enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising (Google AdSense): The website displays third-party advertisements through Google AdSense, collecting revenue from ad impressions and clicks.
2. Email Newsletter Subscriptions: The website collects email addresses for newsletter subscriptions to send periodic emails regarding recipes and content updates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

10Below Ice Cream operates a recipe and food blog website (10belowicecream.com) that publishes single-serving recipes, culinary articles, flavor guides, ingredient substitution tips, and food-related content for home cooks. The site is organized by recipe categories including Dinner, Breakfast, Desserts, Lunch, Appetizer, and Snacks, and is maintained by a small team of formally trained culinary contributors.

Product overview

10BelowIceCream.com is a single recipe and food blog platform operated as a content website. The site features a recipe collection organized by category (Dinner, Breakfast, Desserts, Lunch, Appetizer, Snacks), a blog section covering culinary topics including flavor guides, substitutions, and famous foods/drinks, and articles by two main contributors. The platform does not sell or offer ice cream products for purchase; it focuses exclusively on culinary content creation through recipes and food-related articles.

Differentiator

Problem solved

Functional benefit

Products and services

• 10BelowIceCream.com Recipe and Food Blog A recipe and food blog website that publishes single-serving recipes organized by category (Dinner, Breakfast, Desserts, Lunch, Appetizer, Snacks), along with culinary blog articles covering flavor guides, ingredient substitutions, and food comparisons. The site is operated by founder Jackson Reid and contributing writer Olivia Brooks and is offered free to home cooks and food enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Serious Eats: Established food media brand with deep recipe and technique content, owned by a major publisher. Comparable category and audience but operates with a much larger editorial team and brand recognition.
• Allrecipes: One of the largest recipe and food media properties, owned by a major publisher. Comparable on product (recipe content, SEO, display ads) but operates at category-leading scale with an enormous recipe library.
• The Kitchn: Large food and home media property covering recipes, cooking techniques and kitchen content. Comparable as a recipe and food-content destination but with significantly broader scope and institutional resources.
• Simply Recipes: Large-scale recipe media property owned by a major digital publisher (Dotdash Meredith). Comparable in product (recipe content, SEO, display ads) but at vastly greater scale and with institutional resources.
• King Arthur Baking: Baking-focused content site backed by a major baking products brand. Comparable in food-content publishing and SEO-led discovery, but with a much larger commercial backbone and product ecosystem.

Direct peers

• Pinch of Yum: Independent food blog monetized via display advertising, sponsored content and an email list, with a small editorial team. Direct comparable on business model, scale and content-led GTM.
• Cookie and Kate: Vegetarian-leaning recipe blog run by a small team, monetized through advertising and partnerships. Comparable as a content-led, single-narrator food blog with a similar team size profile.
• Minimalist Baker: Recipe blog with a defined culinary positioning (simple, often plant-based recipes) and a small editorial team. Comparable on niche positioning, content format and AdSense-driven monetization.
• Budget Bytes: Solo-to-small-team recipe blog monetized primarily through AdSense and a newsletter, with a tightly defined niche (budget cooking). Comparable on content structure, monetization stack and team size.
• Sally's Baking Addiction: Single-author-led recipe blog with a baking/dessert focus, strong SEO traffic, AdSense and brand partnerships. Directly comparable on niche (dessert-adjacent content), monetization and creator-led model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Pinterestpinterest.com/10belowicecream
• LinkedInlinkedin.com/company/10below-ice-cream

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10Below Ice Cream