北京世纪好未来教育科技有限公司

What 北京世纪好未来教育科技有限公司 does

北京世纪好未来教育科技有限公司 (Beijing Century TAL Education Technology Co., Ltd.) is the primary Chinese operating subsidiary of TAL Education Group (NYSE: TAL), a publicly traded education technology company founded in 2003 and headquartered in Beijing. The company operates a 'platform + module' education technology architecture spanning AI-powered learning hardware for K-12 families and B2B/G2B smart education solutions for schools and government education bureaus. Core products include the 学而思学习机 (Xueersi Learning Machine) hardware line built on the proprietary 九章大模型 (MathGPT) and 小思AI educational agent, plus supporting platforms such as 九章爱学, 九章随时问, 老师帮, and the 智慧教育国家新一代人工智能开放创新平台 (National Smart Education AI Open Innovation Platform designated by the Ministry of Science and Technology in 2019).

The company's technology stack is anchored by MathGPT, a self-developed education-specific large language model that holds the highest Level 4+ certification from the China Academy of Information and Communications Technology, with capabilities spanning image recognition, problem solving, grading, explanation, Q&A, interactive dialogue, and emotional state recognition through voice analysis. The model is integrated with DeepSeek-class reasoning models and supports multimodal interaction. The platform covers approximately 20,000+ hours of self-developed curriculum, a 1.5 billion curated question bank, and 1.6 billion+ recorded AI interactions.

The business operates a four-stream revenue model: (1) learning hardware sales across P/S/T product tiers targeting families; (2) content and AI feature subscriptions on 学习机 and the Huawei HarmonyOS-embedded 学而思学习中心; (3) B2B licensing of smart education solutions (智慧作业, 课后服务, 学业诊断) to education bureaus and 1,000+ public schools in 10+ Chinese provinces; (4) learning services (学而思网校, 学而思培优). Go-to-market is multi-modal: direct-to-consumer through self-operated apps and retail, exclusive OEM/embedded partnership with Huawei HarmonyOS, JD.com strategic distribution, field-sales for B2B school contracts, and franchise-style store partner recruitment across China.

Name

北京世纪好未来教育科技有限公司

Legal name

北京世纪好未来教育科技有限公司

Website

https://100tal.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

北京世纪好未来教育科技有限公司 is the primary China operating subsidiary of TAL Education Group (NYSE: TAL), building AI-powered learning hardware (学而思学习机) and B2B smart education platforms (智慧作业, 九章爱学) for K-12 students, families, teachers, schools, and government education bureaus across China.

Ownership category

akta.pro rank

Product category

Educational Technology / AI-Powered Learning Devices

NAICS

Educational Support Services (611710), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

Keywords

• AI learning hardware
• K-12 education technology
• Adaptive learning platforms
• Smart education solutions
• Education large language models

Headquarters

HQ city

北京市, 北京市

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Learning Hardware Sales: Sale of 学而思学习机, 学而思学练机, 摩比思维机 and other smart learning devices in P, S, T product tiers targeting families with K-12 students.
2. Content & Service Subscriptions: Paid content subscriptions on 学而思学习机 and 学而思学习中心 (Huawei tablet), with free trial/demo periods and tiered subscription options. Revenue from in-app content purchases and premium AI features.
3. Smart Education Solutions for Schools: Providing 智慧作业, 课后服务, 学业诊断, 自主学习 and other multi-scenario solutions to government education bureaus and public schools. Revenue from technology platform licensing and implementation services.
4. Learning Services: Multi-domain educational services including 学而思网校, 学而思培优, 素质教育 and other tutoring and supplemental education services for K-12 students.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

北京世纪好未来教育科技有限公司 (TAL Education Group) is a Chinese education technology company that develops, manufactures, and sells AI-powered smart learning hardware (学而思学习机, 学而思学练机, 摩比思维机), operates a proprietary education-specific large language model (九章大模型/MathGPT), and provides smart education SaaS solutions (智慧作业, 课后服务, 学业诊断, 自主学习) to government education bureaus and public schools. The company also delivers AI-powered personalized learning services (学而思网校, 学而思培优) to K-12 students and families across China.

Product overview

好未来（北京世纪好未来教育科技有限公司）是一家以教育科技为核心的综合性教育集团，采用平台+模块架构。核心产品包括：（1）面向C端家庭的智能学习设备：学而思学习机（搭载九章大模型和小思AI 1对1）、学而思学练机（一台顶三台）、摩比思维机；（2）面向B端/G端的教育科技平台：智慧教育国家新一代人工智能开放创新平台（国家级平台）、九章爱学（AI个性化学习系统）、未来学校（技术解决方案）、老师帮（教师工具）；（3）核心AI能力：九章大模型（国家首批认证教育垂类大模型）；（4）教师端产品：九章龙虾（桌面超级智能体）。好未来依托20余年教研沉淀和AI大模型能力，构建"好内容+好AI"双重驱动的教育生态，覆盖从幼小衔接到高三的全学段，以及从校内到校外、从学生到教师的全场景。

Differentiator

Problem solved

Functional benefit

Brands

• 学而思学习机: AI-powered smart learning device for K-12 students, launched in 2023, featuring self-developed educational content and dual-core large model capabilities (九章大模型).
• 九章大模型 (MathGPT)
• 九章爱学
• 小思AI
• 老师帮
• 未来学校
• 九章随时问
• 学而思学练机
• 摩比思维机

Products and services

• 学而思学习机 (Xueersi Learning Machine) AI-powered smart learning hardware device for K-12 students (early childhood through high school), powered by 九章大模型 (MathGPT) and 小思AI 1对1 super-agent. Offers AI diagnosis, personalized learning paths, multimodal interaction (voice/image), and emotion recognition. Sold in P/S/T product tiers targeting different learning stages.
• 学而思学练机 (Xueersi Practice Machine) 3-in-1 smart learning device combining a practice machine, learning machine, and reading machine in one device, meeting diverse professional learning scenarios for K-12 students.
• 摩比思维机 (Moby Thinking Machine) Early childhood AI thinking and cognitive training device for young children, combining AI with brain science to enhance learning efficiency.
• 九章大模型 (MathGPT) Self-developed education-specific large language model, the first of its kind certified by the Chinese government (CAICT Level 4+). Supports image recognition, problem solving, grading, explanation, Q&A, and interactive dialogue. Achieved Level 4+ CAICT certification (industry highest grade).
• 九章爱学 (Jiuzhang Aixue) AI-powered personalized learning system based on big and small screen integration, covering teacher lesson preparation, classroom interaction, homework, and self-study scenarios. Includes 170+ intelligent agents. Deployed across 1000+ schools in 10+ provinces.
• 未来学校 (Future School) Technology platform solution for educational enterprises, providing full-scenario, full-process, full-cycle technical solutions and services including smart campus management, AI-assisted teaching, and digital homework.
• 智慧教育国家新一代人工智能开放创新平台 (National Smart Education AI Open Innovation Platform) National-level AI platform approved by the Ministry of Science and Technology in August 2019, providing full-scenario, full-process, full-cycle service support for educational institutions, edtech companies, educators, and AI researchers.
• 老师帮 (Laoshibang) AI-powered intelligent tool for K-12 teachers providing one-stop solutions for lesson preparation, test generation, teaching research, and home-school communication.
• 九章龙虾 (NineClaw) Industry's first AI-native desktop super-agent specifically designed for teachers, covering lesson preparation, test generation, teaching research, and home-school communication.

Quantifiable outcome

• 学而思学习机 has been activated/awakened over 1.6 billion times by users
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor, core and major.

• 拓竹科技 (Bambu)minorStrategic or Co-development Partner · 1 December 2025学而思大科学 and Bambu (拓竹科技) jointly launch 3D printing courses. Integration of Bambu's 3D printing hardware technology with 学而思大科学 STEM education system, targeting STEM education implementation under new curriculum standards.
• 腾讯公益 (Tencent Charity)minorGTM or Marketing Partner · 1 September 2025Joint public welfare program '给孩子的第一节AI课' (First AI Class for Children) in collaboration with Tencent Charity. 学而思AI启蒙课堂 brought AI education to Guizhou province schools.
• 华为 (Huawei)coreStrategic or Co-development Partner · 20 May 2025Exclusive strategic cooperation: 学而思学习中心 embedded system-level within Huawei's HarmonyOS education space. Deep integration combining TAL's 22 years of education expertise with Huawei's product technology advantages. Provides system-level intelligent learning paradigm for Chinese families. Available on Huawei MatePad series via subscription. Safety controls with separate accounts and parental approval systems. 学而思智能学习事业部总经理赵璞铮 confirmed comprehensive long-term strategic cooperation.
• 京东 (JD.com)majorGTM or Marketing Partner · 18 February 2025Comprehensive strategic cooperation in 3C digital products. JD.com provides C2M reverse customization, 'first step ahead' new product launch plan, and broad online retail distribution for 学而思 learning hardware products.
• 暨南大学 (Jinan University)majorStrategic or Co-development Partner · 1 December 2024Joint R&D project 'Large Language Model-assisted Intelligent Evaluation and Multi-level Precision Learning Guidance Technology and Application', developed using 智慧教育国家新一代人工智能开放创新平台 and 粤港澳智慧教育联合重点实验室. Won first prize in the 2024 数据要素×大赛北京分赛智慧教育赛道.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zuoyebang (作业帮): Major Chinese K-12 EdTech platform from ByteDance ecosystem offering AI-powered homework help, live tutoring, and learning hardware. Directly overlaps with TAL on K-12 learning devices and AI tutoring subscriptions in the same Chinese consumer market.
• Squirrel AI (松鼠AI): China-based AI education company offering adaptive learning systems for K-12 students using proprietary AI models. Directly competes with TAL's MathGPT-based learning machines and 九章爱学 platform on the same math-adaptive-learning thesis.
• Yuanfudao (猿辅导): Major Chinese K-12 online tutoring platform that has pivoted toward AI learning hardware (斑马/小猿 learning devices) following the 2021 Double Reduction crackdown. Directly comparable post-pivot business model to TAL's hardware + AI tutoring strategy.
• NetEase Youdao (有道): NYSE-listed Chinese EdTech subsidiary of NetEase offering Youdao Dictionary Pen, learning tablets (Youdao Smart Learning Machine), and Ziyun LLM-based AI tutoring. Closely comparable to TAL's 学而思学习机 product line and Ziyun LLM is a direct competitor to MathGPT.

Broad incumbents

• ByteDance Education (大力教育): ByteDance's education subsidiary that operates major K-12 platforms (including Zuoyebang) and has invested in education AI. A deep-pocketed ecosystem competitor across both consumer learning and underlying foundation models.
• New Oriental Education (新东方): NYSE-listed (EDU) Chinese education conglomerate with broad K-12, test prep, and increasingly AI-enabled offerings. Larger incumbent with overlapping K-12 and AI-learning ambitions but a much broader (less hardware-focused) portfolio than TAL.
• iFlytek (科大讯飞): China's leading voice/AI platform that has built educational AI products including learning machines and intelligent teaching systems for schools (智慧课堂). Competes with TAL on both consumer learning devices and B2B school smart-education deployments with its own proprietary LLMs.

Regional players

• VIPKid / LingoAce: Online English-language tutoring platforms that overlap with TAL's emerging 'International Academy' English learning system on 学而思学习机. Comparable on language-learning use case within K-12 but with different business model (live tutors vs. AI-on-hardware).

Emerging players

• Lenovo (天骄/联想学习平板): PC/tablet OEM that has entered the Chinese K-12 learning tablet market with its 天骄 line, competing as a hardware vessel that often needs AI education partners. Comparable as a competing device platform where TAL's software-AI could either win or lose the partnership.

Others

• Tencent Education (腾讯教育): Tencent's education arm providing AI tutoring, K-12 platforms, and partnership programs (including public welfare with TAL on 'First AI Class'). Adjacent competitor in Chinese K-12 EdTech with significant platform and capital resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E4%B8%96%E7%BA%AA%E5%A5%BD%E6%9C%AA%E6%9D%A5%E6%95%99%E8%82%B2%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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