10/10
10/10 is an Amsterdam-based creative production company that curates a roster of six European directors to produce commercials, brand films, music videos, and photoshoots for brands, agencies, and artists.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 10/10 does
10/10 is an Amsterdam-headquartered, craft-driven creative production company that provides film and photography production services to brands, advertising agencies, and musical artists. The company curates a roster of six directors — Ivan Boljat (Berlin), Joren Molter, Luka Boerrigter, Ted Alkemade (Amsterdam/Ibiza), Timo Ottevanger (Amsterdam), and Tom Clover (London) — and draws on an extended European network of award-winning DOPs, editors, production designers, colourists and creatives spanning Amsterdam, Berlin, Barcelona and London. Its core service offerings are commercials, brand films, music videos, photoshoots, and visualizers, delivered as end-to-end production engagements.
The company operates on a project-based professional services model, earning revenue through production fees that are quote-based and project-specific rather than publicly disclosed. It has no recurring SaaS or licensing component, no proprietary technology platform, and no AI/ML capability disclosed. Go-to-market is direct-to-client, primarily through the 10outof10.tv website portfolio, a quarterly newsletter, and a culture/story blog featuring director spotlights and project case studies, with relationship-based outreach anchored by Executive Producer Deniz Alkac.
The customer base is diversified across enterprise brands (KPN, ING, Rabobank, Philips, MediaMarkt, Air France KLM Cargo, Starbucks, Trade Republic, Bayer 04 Leverkusen, Mizuno), government and public-sector clients (Dutch Ministry of Defence, Dutch Police, Dutch Tax Authority), NGOs (Anne Frank House, Red Cross, Victim Support Netherlands, Pink Ribbon), and music artists (Armin van Buuren, Lost Frequencies, Kettama, Claude, Mia Nicolai & Dion Cooper, Partiboi69, X-Coast). Work is delivered through direct engagement without intermediaries or resellers, supported by specialist partnerships in audio post-production (Soundsright), visual effects (Punkworks), casting (Jinjo Casting) and co-production (Pulse Films).
10/10 firmographics
Firmographics- Name
- 10/10
- Legal name
- 10/10
- Website
- https://10outof10.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 10/10 is an Amsterdam-based creative production company that curates a roster of six European directors to produce commercials, brand films, music videos, and photoshoots for brands, agencies, and artists.
- Ownership category
- akta.pro rank
10/10 industry classification
Industry- Product category
- Creative Film and Photography Production Services
- NAICS
- Commercial Photography (541922), Photographic Services (54192)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)
- akta.pro secondary industries
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG), Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where 10/10 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
10/10 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Production Services: Production company providing creative film and photography services to brands, agencies, and artists. Revenue generated through project-based production fees for commercials, brand films, music videos, and photoshoots.
Distribution channels1 record
Marketing channels3 records
10/10 product offering
Product offeringCore offering
10/10 is an Amsterdam-based craft-driven creative film and photography production company that curates a European network of award-winning directors, DOPs, editors, production designers, colourists, and creatives to produce commercials, brand films, music videos, photoshoots, and visualizers for brands, agencies, and artists. Revenue is generated through project-based production fees for advertising campaigns, brand films, music videos, and commercial photography work.
Product overview
10/10 is Amsterdam's craft-driven creative film and photography production company, curating Europe's finest talent to create culture-defining commercials, brand campaigns, photoshoots, and music videos. The company operates as a unified creative production service with a roster of six directors (Ivan Boljat, Joren Molter, Luka Boerrigter, Ted Alkemade, Timo Ottevanger, Tom Clover) who produce the core offerings: commercials, brand films, music videos, photoshoots, and visualizers. The company positions itself as serving brands, agencies, and artists who believe film is the perfect way to share their story.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercials
- Brand Films
- Music Videos
- Photoshoots
- Visualizers
Companies that use 10/10
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles5 records
10/10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
10/10 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- SoundsrightminorAudio post-production partnership with Joshua Petit at Soundsright, who composed the score and sound design for the SAIL Amsterdam 2025 brand film, combining traditional sea shanties with modern cinematic sounds.
- SoundsrightminorAudio post-production partnership with Joshua Petit at Soundsright, who composed the score and sound design for the SAIL Amsterdam 2025 brand film, combining traditional sea shanties with modern cinematic sounds.
- Pulse FilmsminorProduction partnership with Pulse Films for KETTAMA - Man With a Second Face music video. Pulse Films served as the production company for the project.
- Jinjo CastingminorCasting partnership with Jinjo Casting for talent discovery, specifically used for casting Dudley O'Shaughnessy in Kettama's music video.
- PunkworksminorVisual effects partnership with Punkworks for macro melting shots in Kettama's music video Man With a Second Face.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
10/10 competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
10/10 social profiles
Digital presence10/10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
10/10 leadership team
Management profileNumber of profiles
Profiles7 records
10/10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10/10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10/10
What does 10/10 do?
10/10 is an Amsterdam-based craft-driven creative film and photography production company that curates a European network of award-winning directors, DOPs, editors, production designers, colourists, and creatives to produce commercials, brand films, music videos, photoshoots, and visualizers for brands, agencies, and artists. Revenue is generated through project-based production fees for advertising campaigns, brand films, music videos, and commercial photography work.
Is 10/10 a public or private company?
10/10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 10/10 founded?
10/10 was founded in -1. It employs 1 to 10 people.
Where is 10/10 based?
10/10 is headquartered in Amsterdam, Netherlands, in the Europe region.
How does 10/10 make money?
One revenue line is on record: creative Production Services.
Does 10/10 have an API?
No public API is recorded for 10/10.
What industry is 10/10 in?
10/10's product category is Creative Film and Photography Production Services. Its primary akta.pro industry code is MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative), with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 541922 and its SIC code is 7812.