What 10th Planet Jiu Jitsu does

10th Planet Jiu-Jitsu Las Vegas is a privately held, owner-operated martial arts gym business operating three physical locations across the Las Vegas metro (Henderson, Central Las Vegas, and South West Las Vegas) under license from Eddie Bravo's 10th Planet system. The company delivers no-gi Brazilian Jiu-Jitsu instruction—exclusively without the traditional gi uniform—covering the 10th Planet curriculum: Rubber Guard, Twister, Truck, and advanced leg lock systems. It serves four core personas: adults at all experience levels (beginner through competitor), children ages 5–15, visiting/traveling practitioners, and a discounted military/first responder segment. The company's product portfolio comprises Adult Jiu-Jitsu programs (Fundamentals, All Levels, Advanced, Competition Team), Kids Jiu-Jitsu, Open Mat access, and visitor drop-in/week passes.

Name

10th Planet Jiu Jitsu

Legal name

10th Planet Jiu-Jitsu Las Vegas

Website

https://10thplanetlasvegas.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

10th Planet Jiu-Jitsu Las Vegas operates three no-gi Brazilian Jiu-Jitsu gyms across the Las Vegas metro under Eddie Bravo's 10th Planet system, serving adult practitioners, children aged 5–15, military/first responders, and visiting travelers through a unified single-membership subscription model.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

akta.pro primary industry

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)

akta.pro secondary industries

Mixed Martial Arts (MMA) Training (HSADADAD), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Competition & Tournament Team Training (HSADADAJ)

Keywords

• No-gi jiu-jitsu
• Mixed martial arts training
• Martial arts gym
• Grappling instruction
• Brazilian Jiu-Jitsu

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Membership Subscription: Recurring monthly billing at $175/month for adults with one-year commitment. Includes unlimited classes across all three locations, all adult programs, and open mat access.
2. Annual Pre-Paid Membership: Annual subscription paid upfront at $1,700/year ($170/month effective rate), saving $400 vs monthly billing. Unlimited access for 12 months across all locations.
3. Kids Program Membership: Monthly subscription for children's Jiu-Jitsu classes (ages 5-15) with unlimited access at all locations.
4. Military/First Responder Discounted Membership: Monthly membership at $150/month for active military, veterans, and first responders with valid ID.
5. Day Drop-In Pass: One-time $40 fee for 24-hour unlimited class access at single location. No contract required.
6. Week Pass: One-week unlimited class access at $120/week ($17/day effective rate) for visiting practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

10th Planet Jiu-Jitsu Las Vegas delivers no-gi Brazilian Jiu-Jitsu instruction through three physical gym locations in the Las Vegas area under a single membership. Its core product is the proprietary 10th Planet grappling system (Rubber Guard, Twister, Truck, advanced leg locks), taught across Adult classes (Fundamentals, All Levels, Advanced, Competition Team), a Kids program (ages 5-15), and Open Mat access. Acquisition is driven by a free first-class trial that converts into recurring monthly or annual memberships.

Product overview

10th Planet Jiu-Jitsu Las Vegas offers a unified no-gi Jiu-Jitsu training system through a single membership covering three Las Vegas locations. The core product is the 10th Planet system—Eddie Bravo's no-gi grappling methodology featuring Rubber Guard, Twister, Truck, and advanced leg locks. The product portfolio includes Adult Jiu-Jitsu classes (Fundamentals, All Levels, Advanced), Kids Jiu-Jitsu (ages 5–15), a Competition Team, and Open Mat access. One membership provides unlimited access to all programs at Henderson, Central Las Vegas, and South West Las Vegas locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Jiu-Jitsu A no-gi Brazilian Jiu-Jitsu training program for adults covering the full 10th Planet system including Rubber Guard, Twister, Truck, and advanced leg locks. Classes are offered at three Las Vegas locations (Henderson, Central Las Vegas, and South West Las Vegas) for adults of all experience levels from beginners to competitors.
• Kids Jiu-Jitsu A youth Jiu-Jitsu program for children ages 5-15 that teaches no-gi jiu-jitsu fundamentals, self-defense skills, and character development in a safe, fun environment. Available at all three Las Vegas locations.
• Competition Team Competition team program for experienced practitioners who train and compete at local and national no-gi grappling events. Open to members at all three Las Vegas locations.
• Open Mat Access Open mat training sessions included with adult membership, providing unstructured sparring and practice time at any of the three Las Vegas locations.

Quantifiable outcome

• 5.0 rating on Google from customer reviews
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Eddie Bravo / 10th Planet HQcoreOEM/ Whitelabel/ Licensing PartnerOfficial 10th Planet Affiliate with direct lineage from Eddie Bravo's world-famous no-gi Jiu-Jitsu system. Operates under the 10th Planet brand with certified instructors and access to the broader 10th Planet competition circuit including Eddie Bravo Invitational events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Legion American Jiu-Jitsu: Newer BJJ school chain with growing U.S. footprint focused on competition-ready training. Comparable to 10th Planet as a multi-location branded BJJ organization, though at an earlier growth stage.
• Gracie University: Online and affiliated BJJ instruction platform associated with the Gracie family, with a network of certified training centers. Comparable as a branded BJJ instruction business model, though weighted toward online/digital delivery rather than physical gym locations.

Broad incumbents

• Gracie Barra: Largest global BJJ franchise network with hundreds of affiliated schools. Directly comparable to 10th Planet Las Vegas as a multi-location martial arts training business with branded curriculum and membership model, though Gracie Barra focuses on traditional gi-based BJJ rather than no-gi.
• Alliance BJJ: One of the most decorated BJJ competition teams globally with a worldwide network of affiliate academies. Comparable as a multi-school martial arts organization operating under a unified curriculum and brand identity, though traditionally gi-focused.
• UFC Gym: Fitness franchise offering MMA-inspired group fitness and training programs at hundreds of locations. Comparable to 10th Planet as a multi-location MMA/martial arts training business, but operates a broader fitness club model with martial arts as one component rather than a specialized grappling school.
• CheckMat BJJ: International BJJ organization with hundreds of affiliated schools worldwide. Comparable as a branded multi-location martial arts training network with standardized curriculum and competition pathways.

Direct peers

• Renzo Gracie Academy: Iconic single-origin BJJ academy in New York with affiliated locations globally. Comparable to 10th Planet Las Vegas as a multi-location branded BJJ training center with strong competition pedigree and community-focused subscription model.
• 10th Planet Jiu Jitsu (HQ / Other Affiliates): The parent 10th Planet organization founded by Eddie Bravo, with affiliate gyms worldwide. Most directly comparable peer as same brand, same no-gi-only curriculum, and same proprietary techniques (Rubber Guard, Twister, Truck) taught in the Las Vegas gyms.
• ATOS Jiu-Jitsu: Competition-focused BJJ organization with multiple U.S. affiliate locations under Professor Andre Galvao. Directly comparable to 10th Planet as a multi-location branded BJJ school network targeting serious competitors and hobbyists with proprietary curriculum.
• Marcelo Garcia Academy: BJJ academy network associated with multiple-time world champion Marcelo Garcia, with affiliate locations in the U.S. and abroad. Comparable to 10th Planet as a specialized BJJ school leveraging an elite competitor's name and proprietary techniques to drive member acquisition.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/10thplanetlasvegas
• Instagraminstagram.com/10plasvegas
• LinkedInlinkedin.com/company/10th-planet-jiu-jitsu

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10th Planet Jiu Jitsu