giquello

What giquello does

Giquello is a Paris-based French auction house operating as a commissaire-priseur judiciaire (judicial auctioneer) under s.v.v. agrément n°2002 389. The firm was founded in 2009 and conducts sales from the Hôtel Drouot, the principal French fine art and collectibles auction venue in Paris. With 13 employees, Giquello operates across 12 or more specialized categories, including French and European furniture, decorative arts, paintings, drawings, sculpture, Asian arts, antiquities, books and manuscripts, jewelry, watches, wines, and contemporary movements such as Surrealism and international avant-garde works from 1945–1985.

The firm runs an active calendar of live auctions supplemented by online bidding, telephone bidding, absentee bidding, and online payment, alongside online estimation services for prospective consignors. Featured hammer prices span roughly €48,100 to €6,651,100 per lot, with cumulative auction results exceeding €22.48 million as displayed on the firm's website, indicating meaningful but sub-scale activity relative to tier-one French auction houses. The firm maintains a public Instagram channel as its primary social presence.

Giquello is a privately held, unregulated (non-listed) entity with no disclosed outside funding, revenue, or consolidated financials. Its revenue model follows standard auction house mechanics: buyer's premium and seller's commission on consigned lots, supplemented by ancillary services. Customer base is structurally diversified across individual collectors, estates, dealers, and institutions, with no disclosed anchor clients.

Name

giquello

Legal name

Alexandre Giquello Commissaire-priseur judiciaire

Website

https://binocheetgiquello.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Giquello is a Paris-based French judicial auctioneer (commissaire-priseur, s.v.v. agrément n°2002 389) founded in 2009 that conducts multi-category fine art and collectibles sales from Hôtel Drouot, serving consignors and bidders across collectors, estates, dealers, and institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Auction Commission: Commissions earned on successful auction sales of art, antiques, collectibles, and other items. The auction house serves as the intermediary between sellers (consignors) and buyers, earning a percentage on transaction values.
2. Buyer's Premium: Fees charged to buyers on top of the hammer price, standard practice in auction houses for revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Giquello is a licensed French judicial auction house (commissaire-priseur judiciaire) operating at Hôtel Drouot in Paris. It conducts live and online auctions of art, antiques, rare books, militaria, fashion, African art, and collectibles across more than a dozen specialized themed sale categories. Supporting services include online estimation, absentee bidding via the Drouot Live platform, and digital payment processing for buyers and consignors.

Product overview

Giquello is a traditional French auction house (commissaire-priseur judiciaire) operating from Hôtel Drouot in Paris. The company offers live and online auction services across multiple specialized categories including African Art (Arts d'Afrique), Fashion (Mode), Antique and Modern Books (Livres anciens et modernes), Avant-Garde International, Militaria, Classical Art, Surrealism, and 20th-Century Art. Additional services include online item estimation, absentee bidding, and digital payment processing. The auction house conducts regular sales events featuring diverse collectibles and art objects, with results publicly documented through individual lot sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Giquello Auction Services Traditional auction house services specializing in art, antiques, books, militaria, and collectibles, operating through live sales at Hôtel Drouot in Paris with online bidding capabilities for collectors and consignors.
• Online Estimation Service Online valuation service allowing sellers to request professional appraisals of their items before consignment to auction.
• Absentee Bidding Service Remote bidding service enabling buyers to place bids on upcoming auction lots without attending in person.
• Online Payment Service Digital payment processing for auction purchases, including advance deposit options for online bidding.
• Collections Auctions General collectibles auction category featuring diverse mixed lots and themed collections.
• Arts d'Afrique Auctions African art auction category featuring ritual objects, sculptures, and cultural artifacts from sub-Saharan Africa.
• Mode (Fashion) Auctions Fashion auction category featuring vintage clothing, accessories, and haute couture pieces.
• Livres anciens et modernes (Rare Books) Auctions Books auction category featuring antiquarian and modern volumes, including illuminated manuscripts, rare editions, and illustrated works.
• Avant-Garde Internationale Auctions Avant-garde art auction category featuring 20th-century experimental and revolutionary artistic movements.
• Militaria Auctions Military artifacts auction category featuring historical weapons, uniforms, medals, and military memorabilia.
• Classique (Classical) Auctions Classical art auction category featuring traditional fine arts, furniture, and decorative objects from classical periods.
• Surréalisme (Surrealism) Auctions Surrealist art auction category featuring works from the surrealist movement and its influences.
• Arts du XXe (20th Century Art) Auctions 20th-century art auction category featuring modern and contemporary works from the 1900s.

Quantifiable outcome

• Featured individual lots achieving sales from €48,100 to €6,651,100

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DrouotcoreChannel Partner/ Reseller/ DistributorDrouot is the premier auction platform and venue in Paris where Giquello conducts its live auctions. Giquello operates under the Drouot umbrella at Hôtel Drouot and uses Drouot Live for online bidding functionality. The partnership provides Giquello with physical auction rooms and a digital bidding platform infrastructure. Giquello is listed as an auctioneer on drouot.com.
• Alexandre GiquellocoreOthersAlexandre Giquello is the proprietor and licensed judicial auctioneer (Commissaire-priseur judiciaire) operating under official accreditation n°2002 389. As the individual auctioneer behind the firm, he provides the legal authority and professional expertise for conducting certified judicial auctions.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Artcurial: Major French auction house also operating at Hôtel Drouot in Paris, offering live and online auctions across fine art, luxury, and collectibles. Directly comparable in venue, business model, and category breadth to Giquello, but at significantly larger scale with international offices.
• Tajan: Paris-based auction house conducting sales in modern and contemporary art, design, and decorative arts from Drouot venues. Closely comparable in size and operational model to Giquello, with overlapping target categories including 20th-century works.
• Piasa: French auction house based in Paris with a strong focus on 20th-century and contemporary design, photography, and modern art. Directly comparable category overlap with Giquello's Arts du XXe and Avant-Garde sales, with a shared Drouot distribution channel.
• Aguttes: Independently-owned French auction house conducting sales across fine art, jewelry, automobiles, and collectibles, with both Paris (Drouot) and Neuilly venues. Closely comparable in size, multi-category model, and licensed auctioneer structure to Giquello.
• Cornette de Saint-Cyr: Paris-based auction house conducting regular sales in modern and contemporary art, Asian art, and decorative objects. Operates from Drouot venues similar to Giquello and competes for overlapping consignor and bidder pools in the Paris art market.
• Millon - Maison de ventes aux enchères: Parisian auction house operating across multiple specialties including fine art, antiquarian books, militaria, and decorative arts. Directly overlaps Giquello's category mix — particularly books and militaria — and shares a similar Drouot-based operational model.
• Drouot Estimations: In-house auction arm of the Drouot group, conducting sales at Hôtel Drouot across diverse categories. Shares the exact same venue and bidder infrastructure as Giquello, creating direct competition for the same Paris-based consignors.

Broad incumbents

• Christie's: Global auction house with a long-established Paris presence conducting sales across fine art, decorative arts, and luxury categories. Operates at the high end of the same auction market as Giquello, with substantially broader geographic reach and category depth.
• Bonhams: International auction house with a Paris office competing across fine art, collectibles, and luxury categories. Operates as a broader incumbent relative to Giquello's boutique model, with deeper category-specific expertise and global bidder reach.
• Sotheby's: International auction house with Paris operations covering fine art, decorative arts, watches, and wine. Competes with Giquello for French-based consignments and Parisian bidders, but operates at a vastly larger scale with a global private sale network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/giquelloetassocies/?hl=fr
• LinkedInlinkedin.com/company/binoche-et-giquello-sarl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about giquello