Inge S. Årstad

What Inge S. Årstad does

Inge S. Årstad AS is a Norwegian provider of warehouse and workshop interior solutions, founded in 1931 and headquartered in Sandnes, Rogaland. The company sells pallet racking, shelving, workshop furniture, safety equipment, and storage containers alongside higher-value warehouse automation systems including Modula vertical lift modules (VLMs) and Blue Robot AI-powered robotic technology. Its services include rack inspection, assembly, and custom problem-solving for industrial and commercial customers.

The business operates a hybrid go-to-market combining direct sales with e-commerce channels and on-site consultations, supported by a second regional office in Østlandet opened in 2024. Products are sold individually or as integrated warehouse projects, with warranties of up to 20 years on shelving installations. The customer base spans industrial and commercial warehouses, SMB and mid-market workshops, and maintenance facilities, with Laerdal Medical cited as a reference enterprise customer.

The company is a private limited company (Norwegian org number 934 349 210) with 13 employees. It is led by CEO Tor Audun Rusdal and recently hired Henning Bunæs (formerly of Omron and Festo) to head the new Østlandet office and lead automation sales. Revenue is not publicly disclosed.

Name

Inge S. Årstad

Legal name

Inge S. Årstad AS

Website

https://aarstad.as

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Inge S. Årstad is a Norwegian warehouse and workshop solutions provider, founded in 1931, selling pallet racking, Modula vertical lift automation, and Blue Robot AI-powered robotics to industrial and SMB customers across Norway.

Ownership category

akta.pro rank

Product category

Industrial Storage Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

Keywords

• Warehouse storage solutions
• Pallet racking systems
• Warehouse automation equipment
• Workshop interior solutions
• Vertical lift modules

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of warehouse and workshop equipment including shelving systems, workshop furniture, storage boxes, and safety equipment. Products range from simple storage boxes to complete automated warehouse systems.
2. Warehouse Automation Systems: Sale of Modula vertical lift modules and other automated storage solutions. These represent higher-value, project-based revenue.
3. Professional Services: Services including shelf inspection (reolkontroll), installation (montasjetjeneste), and problem-solving (problemløsning). Free initial consultation provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Inge S. Årstad is a Norwegian company (founded 1931) that supplies warehouse and workshop interior solutions, including pallet racking (reoler), workshop furniture and equipment, Modula vertical lift warehouse automatons, and Blue Robot AI-powered robotics. The company complements its hardware range with professional services such as rack inspection (reolkontroll), assembly/montasje, and tailored problem-solving, while also providing safety equipment, storage containers, and a free online shelf-builder tool (reolbygger).

Product overview

Inge S. Årstad is a Norwegian company established in 1931 that provides comprehensive warehouse and workshop solutions, ranging from simple pallet racking systems to advanced warehouse automation. Their product portfolio centers on Modula warehouse automatons (vertical lift systems) and Blue Robot (AI-powered robotics), complemented by traditional products including pallet racking with a custom rack builder tool, workshop equipment, safety equipment, and storage containers. The company also offers supporting services including rack inspection, assembly/installation, and custom problem-solving. Their solutions target both onshore and offshore industrial customers, with emphasis on helping businesses with ceiling heights of 4-5 meters or more to improve storage efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Modula: Vertikale lagerautomater (vertical warehouse automatons) - automated storage and retrieval systems for warehouse optimization.
• Blue Robot

Products and services

• Pallet Racking Systems (Reoler) Modular pallet racking and shelving systems for warehouses and industrial storage facilities. Designed for businesses operating warehouses, distribution centers, and logistics operations.
• Workshop Furniture and Equipment (Verksted) Workbenches, tool storage, and complete workshop interior solutions for industrial workshops, manufacturing facilities, and maintenance operations.
• Modula Vertical Lift Modules Automated vertical lift warehouse storage systems that deliver items to an ergonomic operator window, maximizing vertical floor space and increasing picking efficiency for industrial users.
• Blue Robot AI Robotics AI-powered robotics product line for advanced warehouse and industrial automation use cases.
• Safety and Personal Protective Equipment Personal protective equipment and workplace safety gear sold alongside storage solutions for industrial and warehouse customers.
• Storage Containers and Bins Plastic bins, storage boxes, and small-parts containers used to organize inventory on racking and shelving installations.
• Rack Inspection Service (Reolkontroll) Scheduled safety inspection of installed racking systems to verify compliance, structural integrity, and regulatory standards for warehouse operators.
• Assembly Service (Montasjetjeneste) Professional on-site assembly and installation of purchased racking, shelving, and workshop equipment for industrial customers.
• Custom Problem-Solving Service (Problemløsning) Tailored consulting and design service that adapts warehouse or workshop layouts and storage configurations to specific customer operational challenges.
• Reolbygger Online Shelf Builder Tool Free web-based configurator that lets users design and visualize their own shelving layouts before purchase.

Quantifiable outcome

• Companies with 4-5+ meter ceiling heights should consider warehouse automation for optimal space utilization

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Henning BunæscoreOthers · 1 May 2024Henning Bunæs is the appointed leader for the Østlandet (Eastern Norway) regional office expansion. He is an educated automation engineer with previous experience in automation solutions sales at Omron and Festo. He is tasked with establishing and growing the company's presence in the Oslo/Eastern Norway market.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• SSI Schäfer: Global provider of intra-logistics, storage, and warehouse automation systems with Norwegian operations. Competes with Årstad in larger-scale rack and automation projects for industrial customers.
• Toyota Material Handling Norway: Norwegian arm of Toyota's material handling business, supplying forklifts, racking, and warehouse services. Overlaps with Årstad on warehouse storage and handling equipment for industrial customers.
• Jungheinrich: Major German intralogistics and warehouse equipment manufacturer with a direct Norwegian sales and service operation. Sells forklifts, racking, and automation, overlapping with Årstad across pallet racking and warehouse automation.

Regional players

• Weland: Swedish manufacturer of industrial storage and mezzanine solutions. Operates in the same Scandinavian market and product category as Årstad, but is primarily Sweden-focused rather than Norwegian.
• Stokvis: Norwegian industrial supplier of workshop equipment, storage, and tools. Comparable to Årstad as a domestic Norwegian distributor of workshop and storage products, though with a different mix of brands.

Direct peers

• Lista: Manufacturer of workshop furniture, drawer cabinets, and industrial storage, closely matching Årstad's verksted (workshop equipment) line. Targets the same professional workshop and maintenance facility segment.
• Hänel: German manufacturer of vertical lift systems (Lean-Lift, Rotomat) that compete head-to-head with Modula in the same product category Årstad sells. Hänel operates via a global distributor network analogous to Årstad's model.
• Troax (Constructor Group): Swedish-listed provider of storage and safety solutions including mesh panels and partitioning, serving the same Scandinavian industrial customer base as Årstad's racking and workshop equipment portfolio.
• Bito Lagersysteme: European manufacturer of storage bins, shelving, and rack systems. Directly comparable to Årstad's core shelving and racking business as well as their bin/container product category.
• Kardex: Swiss-listed manufacturer of vertical lift modules and automated storage solutions, directly competing with the Modula systems that Inge S. Årstad distributes. Both target mid-market industrial customers seeking vertical storage automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inge-s-%C3%A5rstad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inge S. Årstad