Salavat Yulaev Ufa

What Salavat Yulaev Ufa does

HC Salavat Yulaev is a Russian professional ice hockey organization incorporated as an Autonomous Non-Profit Organization (ANO) under the legal name ANO "HC Salavat Yulaev" and domiciled in Ufa, Republic of Bashkortostan, Russian Federation. Founded in 1961, the club operates a multi-team sports platform consisting of a senior Kontinental Hockey League (KHL) team, a junior Minor Hockey League (MHL) team branded Tolpar, a Women's Hockey League (ZhHL) team branded Agidel, and a youth sports school (SDYUSHOR) functioning as the player development pipeline. The organization serves individual hockey fans and spectators across Russia, with documented supporter geography extending beyond the Bashkortostan region.

The club's product portfolio centers on live competitive hockey entertainment (home matches at Ufa-Arena), official merchandise sold through a dedicated e-commerce storefront, and a loyalty program branded SY Bonus. Underlying operations are supported by a unified digital ecosystem: a primary website (hcsalavat.ru) serving as the information and content hub, a dedicated ticketing portal (tickets.hcsalavat.ru) with third-party distribution via Yandex Afisha, an online merchandise store (shop.hcsalavat.ru), and a personal account system (lk.hcsalavat.ru). No proprietary technology platforms, AI/ML systems, APIs, or patents are disclosed.

Revenue is generated through three core streams: (1) ticket sales for KHL, MHL, and ZhHL matches via the proprietary portal, Yandex Afisha, and physical box offices (toll-free number 8-800-250-22-22); (2) merchandise and retail sales spanning apparel, accessories, souvenirs, and autographed equipment priced in Russian Rubles (e.g., baseball caps from 1,990₽, t-shirts from 1,250₽, hoodies from 5,800₽, winter jackets from 14,990₽); and (3) sponsorship revenue anchored by a title partnership with FONBET for the 2025/26 KHL championship, alongside general and official partnerships with SOGAZ, T-Bank, NSPK/SBP, Yandex Market, Rostelecom, LADA, KINOPOISK, Gislaved, Haier, S7 Airlines, and others. The go-to-market motion is direct-to-consumer across all three revenue streams, with no B2B or enterprise customer base.

Name

Salavat Yulaev Ufa

Legal name

ANO "HC Salavat Yulaev" (АНО «ХК «Салават Юлаев»)

Website

https://hcsalavat.ru

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Salavat Yulaev Ufa is a Russian professional ice hockey nonprofit organization based in Ufa, operating senior (KHL), junior (MHL/Tolpar), and women's (ZhHL/Agidel) teams plus a youth sports school, generating revenue from tickets, merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional ice hockey
• Sports entertainment
• Hockey merchandise
• Match ticketing
• Youth hockey development

Headquarters

HQ city

Ufa

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Sale of tickets to home games at Ufa-Arena across KHL, MHL, and Women's Hockey League competitions. Also available via Yandex.Afisha platform.
2. Merchandise and Retail: Official online store selling branded merchandise including clothing, accessories, souvenirs, and exclusive items. Categories include adult/children's clothing, headwear, scarves, replicas, and autographed equipment.
3. Sponsorship: Partnership with title sponsor FONBET and multiple general and official partners generating sponsorship revenue. Partners include SOGAZ, T-Bank, NSPK/SBP, Yandex Market, Rostelecom, LADA, KINOPOISK, Gislaved, Haier, S7, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Salavat Yulaev Ufa is a professional ice hockey club operating three competitive teams — Salavat Yulaev in the KHL (Kontinental Hockey League), Tolpar in the MHL (junior league), and Agidel in the ZhHL (Women's Hockey League). The club delivers live professional hockey entertainment, sells match tickets, branded merchandise, and related fan services, while running a youth sports school for athlete development.

Product overview

Salavat Yulaev Ufa operates a unified digital ecosystem consisting of the main club website (hcsalavat.ru) as the primary information hub, supported by dedicated platforms for ticket sales (tickets.hcsalavat.ru), e-commerce (shop.hcsalavat.ru), and customer account management (lk.hcsalavat.ru). The club also runs a loyalty program (SY Bonus), a youth sports school, and affiliated teams in the MHL (Tolpar) and ZhHL (Agidel) leagues. The product portfolio centers on providing fans access to team information, match tickets, official merchandise, and member services across web and mobile platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Salavat Yulaev KHL Match Tickets Match tickets for home games of the Salavat Yulaev first team competing in the KHL (Kontinental Hockey League), available to individual fans online and at arena box offices.
• Official Club Merchandise E-commerce offering of branded club merchandise including apparel, headwear, accessories, souvenirs, and autographed items sold to individual fans.
• SY Bonus Loyalty Program Fan loyalty program that rewards repeat purchases and engagement through a points-based system redeemable at the online store and partner outlets.
• Sports School (SDYUSHOR) Youth hockey academy offering coaching, talent identification, scouting services, and age-group team training for aspiring ice hockey players.
• Tolpar MHL Team Competition Competitive participation of the club's junior team Tolpar in the MHL, offering fans junior-level hockey entertainment and serving as a development pathway.
• Agidel ZhHL Team Competition Competitive participation of the club's women's team Agidel in the ZhHL, providing elite women's professional hockey entertainment to fans.

Quantifiable outcome

• Olympic medals won by club graduates
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and general.

• FONBETcoreGTM or Marketing Partner · 1 January 2025Title sponsor of the KHL championship for the 2025/2026 season. FONBET is a Russian betting company serving as the championship's title partner. Club plays under the FONBET Championship branding.
• SOGAZcoreGTM or Marketing Partner · 1 January 2025General partner of the KHL championship 2025/2026. SOGAZ is a major Russian insurance company serving as a general partner of the league.
• T-BankcoreGTM or Marketing Partner · 1 January 2025General partner of the KHL championship 2025/2026. T-Bank (formerly Tinkoff Bank) is a digital bank serving as a general partner.
• NSPK (National Payment Card System) / SBPgeneralGTM or Marketing Partner · 1 January 2025Official partner of the KHL championship 2025/2026. Operates the Russian Faster Payment System (SBP).
• Yandex MarketgeneralGTM or Marketing Partner · 1 January 2025Partner of the KHL championship 2025/2026. Yandex Market is a Russian e-commerce marketplace.
• RostelecomgeneralGTM or Marketing Partner · 1 January 2025Partner of the KHL championship 2025/2026. Russian telecommunications company.
• LADAgeneralGTM or Marketing Partner · 1 January 2025Partner of the KHL championship 2025/2026. Russian automobile manufacturer (AvtoVAZ).
• KINOPOISKgeneralGTM or Marketing Partner · 1 January 2025Partner of the KHL championship 2025/2026. Russian streaming platform (part of Yandex).
• GislavedgeneralGTM or Marketing Partner · 1 January 2025Partner of the KHL championship 2025/2026. Swedish tire manufacturer.
• HaiergeneralGTM or Marketing Partner · 1 January 2025Partner of the KHL championship 2025/2026. Chinese consumer electronics and appliances manufacturer.
• S7 AirlinesgeneralGTM or Marketing Partner · 1 January 2025Partner of the KHL championship 2025/2026. Russian airline.
• Alessandro Manzonni (ООО ТК Пинта / Chernogolovka)generalGTM or Marketing Partner · 1 January 2025Supplier for the KHL championship 2025/2026. Russian beverage company (produces Chernogolovka water and other drinks).
• 5ka (Pyaterochka)generalGTM or Marketing PartnerRetail chain partner linked through loyalty program integrations and special offers for club fans.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SKA St. Petersburg: KHL flagship franchise and former Gagarin Cup champion. Operates multiple teams across men's, junior, and women's leagues with similar multi-tier structure and a comparable mix of ticket, merchandise, and sponsorship revenue.
• HC Dynamo Moscow: Historic Moscow KHL franchise with large fan base and major sponsorship relationships. Comparable professional men's hockey product and revenue model, competing in the same league.
• Ak Bars Kazan: Tatarstan-based KHL club and multi-time Gagarin Cup champion. Closely comparable regional rival with similar demographic profile, federal-district fan base, and dependence on regional sponsorship.
• Lokomotiv Yaroslavl: KHL Western Conference club with a strong youth-development tradition. Comparable as a multi-team Russian professional hockey organization with a similar academy-to-pro pipeline structure.
• HC Spartak Moscow: KHL Moscow-based club with active merchandising and ticketing programs. Comparable in product offering (live games, merchandise, sponsorship) and Russian-market fan monetization.
• Metallurg Magnitogorsk: KHL Gagarin Cup winner (2014, 2016) and consistent Eastern Conference contender. Direct competitor in the KHL and a benchmark for regional Russian hockey clubs with similar community-tied fan economics.
• Avangard Omsk: KHL Eastern Conference competitor and Gagarin Cup champion. Directly comparable professional franchise operating in a similar regional-Russian market with comparable revenue mix.
• Severstal Cherepovets: KHL club backed by a major Russian industrial corporation (Severstal). Comparable as a Russian professional hockey franchise with similar corporate-sponsorship-driven revenue model.
• CSKA Moscow: Historic Moscow-based KHL powerhouse and multiple Gagarin Cup champion. Directly comparable as a top-tier Russian professional hockey franchise competing in the same KHL league with similar on-ice product and commercial model.
• Traktor Chelyabinsk: KHL club from the Urals region, directly comparable to Salavat Yulaev as a regionally anchored franchise with similar corporate sponsorship patterns and local-fan-base dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ8IM5NI3ODE
• LinkedInlinkedin.com/company/salavat-yulaev-ufa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salavat Yulaev Ufa