American Trophies and Awards

What American Trophies and Awards does

American Trophies and Awards is a family-owned small business founded in 2003 and headquartered in Simi Valley, California, specializing in customized trophies, awards, medals, rings, plaques, and personalized gifts. The company operates a physical showroom and a full-featured e-commerce website (american-trophies.com) that serves customers nationwide, with a 5-person team led by owners Ross and Michelle Liddell. Core product lines include championship rings, medals, art glass and crystal awards, plaques, champ chains, custom coins, championship belts, name badges, lapel pins, and the Polar Camel drinkware line, supported by in-house laser engraving and a 2025 web-based Product Customizer tool that enables online personalization and digital proof generation. The company serves a broad customer mix spanning enterprise clients (Disney, Ford, McDonald's, Pfizer, Kaiser Permanente, Northrop Grumman, Chevrolet, Keller Williams), government and first responders (California Highway Patrol, Ronald Reagan Presidential Library), schools and youth sports leagues (AYSO, Royal High School), nonprofits (YMCA, Boys & Girls Club), and individual consumers seeking personalized gifts.

The business model is primarily transactional one-time product sales, with unit pricing ranging from approximately $5.25 for budget medals to $169.96 for premium art glass awards, plus individually quoted custom orders for larger corporate projects. The go-to-market is hybrid: self-serve e-commerce for standard catalog items, a sales-led custom quote portal for enterprise and bulk orders, and a physical showroom for in-person consultation and local pickup. Distribution channels include domestic e-commerce shipping (with free ground shipping on orders $150+), showroom retail, and a custom order portal with personalized responses from owners. Marketing relies on the e-commerce site, Instagram organic social, email newsletter, the "Beyond The Trophy" educational content platform launched in 2026, customer testimonials, and engagement with the Simi Valley Chamber of Commerce. Free engraving and free virtual art proofs are positioned as included-value differentiators, with no external investors or institutional funding disclosed.

Name

American Trophies and Awards

Legal name

American Trophies & Awards

Website

https://american-trophies.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

American Trophies and Awards is a family-owned, 5-person retailer specializing in customized trophies, medals, rings, plaques, and personalized gifts for sports, corporate, education, government, and consumer customers nationwide from its Simi Valley, California headquarters.

Ownership category

akta.pro rank

Product category

Trophies and Awards

NAICS

Sporting Goods Retailers (45911), Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (459999)

SIC

Sporting & Athletic Goods, Nec (3949), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

akta.pro secondary industries

Sports Memorabilia & Autographs Retail (CRALAGAI), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Trophy retail
• Award manufacturing
• Custom engraving
• Personalized gifts
• Recognition products

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase of physical trophy, award, medal, ring, plaque, and personalized gift products through e-commerce website. Prices range from budget-friendly options (medals starting at $5.25) to premium items (art glass awards up to $169.96). Revenue generated through individual item sales with volume discounts available for larger orders.
2. Custom Order Services: Bespoke award and recognition solutions for corporate, sports, and organizational clients requiring custom designs, logos, or specialized products. Quoted pricing based on complexity and volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

American Trophies and Awards is a family-owned retailer and customizer of physical recognition products, including trophies, medals, championship rings, plaques, crystal/glass/acrylic awards, lapel pins, name badges, ribbons, and personalized gifts. The company sells its catalog through a direct-to-consumer e-commerce site and a physical showroom in Simi Valley, CA, while offering custom laser engraving, full-color imprinting, and bespoke design services for corporate, sports, school, government, and individual customers nationwide.

Product overview

American Trophies and Awards is a family-owned trophy and awards retailer offering a comprehensive catalog of recognition products. The core product portfolio centers on championship rings, medals, plaques, and trophies as the primary award categories, supplemented by a wide range of customization options including engraving services. The company provides specialized product lines such as Art Glass Awards, Crystal Awards (including Luxury Crystal Awards), Acrylic Awards, Trophy Bats, Sport & Activity Resins, Custom Coins, Championship Belts, and Champ Chains. The personalization ecosystem includes Personalized Gifts (with sub-categories like the Slate Series, Leatherette Line, and Drinkware), Name Badges, Office/School Signage, Lapel Pins, Ribbons, and Specialty Sculptures. A notable feature is the Product Customizer tool for designing custom awards and gifts. The company emphasizes free personalization and engraving services with their awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Awards Glass awards for recognition and achievement with custom laser engraved options for corporate and event gifting.
• Championship Rings Customizable championship rings for baseball, basketball, football, soccer, softball, and other sports, including limited edition designs, state rings, MVP rings, and corporate rings. Sold to sports leagues, schools, and corporate clients for player and team recognition.
• Medals Recognition medals including bling medals, MVP medals, budget-friendly medals, custom insert medals, and stone medals for sports tournaments, schools, and organizational events. Prices start at $5.25 per medal.
• Plaques Customizable plaques for recognizing achievements, milestones, or sponsors, including custom plaques, perpetual plaques, and specialty plaques with custom laser engraving. Priced from $103.96 to $143.96.
• Acrylic Awards Recognition awards made from acrylic, available with full-color imprint or custom engraving, targeting corporate and organizational recognition programs.
• Art Glass Awards Decorative art glass awards in designs such as raindrop, flame, ram horn, spire, and swirl patterns, sold for premium corporate and milestone recognition from $110.46 to $169.96.
• Crystal Awards Premium crystal awards with free personalization including frosted white lettering and logo design, available with single or full-color paint fills for executive recognition.
• Luxury Crystal Awards High-end luxury crystal awards designed for premium recognition occasions and executive gifting.
• Trophy Bats Customizable trophy bats used primarily for baseball recognition and tournament awards.
• Sport & Activity Resins Sport and activity themed resin awards in various designs, sold for youth and adult league recognition.
• Champ Chains Championship chains and necklaces including corporate stone chains, sport stone chains, champion/finalist chains, MVP chains, world series chains, and player number chains.
• Custom Coins Custom coins for recognition, awards, and commemorative purposes including Santa coins, express coins, MVP coins, player of the game coins, and stamped cast coins.
• Championship Belts Championship belts sold for tournament winners and champions in sports and entertainment leagues.
• Personalized Gifts Personalized gifts including gift sets, ornaments, custom engraved knives, gavels, key chains, bag tags, slate series items, cutting boards, clocks, picture frames, and leatherette line products for personal gifting occasions.
• Polar Camel Line & Drinkware Insulated drinkware including Polar Camel tumblers, ceramic coffee mugs, glass decanters, and rocks glasses with personalization options for gifts and corporate branding.
• Lapel Pins Stock and custom lapel pins for organizational recognition, awards, and corporate branding.
• Ribbons Award ribbons in stock and custom configurations for fairs, tournaments, and recognition events.
• Name Badges Name badges including bling badges, metal-framed, metal oval, plastic beveled edge, heavy duty, rounded corners, and straight edge options for staff and event identification.
• Office and School Signage Office and school signage including banners, aluminum and plastic desk name plates, aluminum and plastic wall name plates, and yard signs.
• Fantasy Football Trophies Fantasy football trophies sold to fantasy football league commissioners and winners.
• Specialty Sculptures Specialty sculptures including animal head, brave, eagle, farm animal, horse, marine life, western, and wild animal collections sold as decorative recognition items.
• Large Wood Bases Large wood bases for trophies and awards, including base perpetual plates, sold as standalone mounting components.

Named customers30 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Crown Awards: Crown Awards is a leading direct-to-consumer online retailer of trophies, medals, plaques, and engraved awards serving sports, corporate, and education customers nationwide. Highly comparable product catalog, e-commerce model, and customer segments.
• Awards.com: Awards.com operates a direct-to-consumer e-commerce platform selling trophies, plaques, medals, crystal awards, and corporate recognition products with online personalization. Closely overlaps American Trophies in product mix, target customer, and self-serve buying experience.
• Edco Awards: Edco (Educational Discount Company) supplies trophies, awards, and recognition products to schools, sports leagues, and youth organizations through catalog and online channels. Directly comparable on customer segments (schools, youth sports) and product breadth.
• Trophy Depot: Trophy Depot is an online trophy and award retailer offering customizable trophies, medals, plaques, and corporate awards with engraved personalization. Directly comparable e-commerce model and product categories.
• A-1 Awards: A-1 Awards is a regional/online trophy and awards retailer providing trophies, plaques, medals, and engraved awards to schools, sports teams, and corporate customers. Closely comparable product mix and target segments.

Broad incumbents

• 4imprint: 4imprint is a large publicly traded distributor of promotional products and corporate branded merchandise, including awards and recognition items. Comparable on the corporate branded merchandise and recognition segment, but at much greater scale and broader product scope.
• Quality Logo Products:

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DbEJYzcvk1J
• Facebookfacebook.com/americantrophies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Trophies and Awards