BMW/MINI 6ème Avenue Bourgoin

What BMW/MINI 6ème Avenue Bourgoin does

BMW/MINI 6ème Avenue Bourgoin (legal name: BMW PAUTRIC BOURGOIN-JALLIEU; commercial name: 6ème Avenue Bourgoin) is an authorized BMW and MINI dealership headquartered at 53 Rue Isaac Asimov, 38300 Bourgoin-Jallieu, in the Auvergne-Rhône-Alpes region of France. Founded in 2003, the dealership operates as part of the Groupe Pautric network, a French automotive group that runs 12 or more BMW/MINI dealerships across cities including Rennes, Laval, Saint-Malo, Lyon, Bourg-en-Bresse, Grenoble, Nantes, Rezé, La Baule, and Vannes. The firm employs approximately 25 staff and runs a single-site retail operation with showroom, workshop, and a dedicated Business Center.

The dealership sells the full BMW and MINI lineup, including combustion, plug-in hybrid (xDrive25e/30e/45e), and fully electric models (i3, i4, iX, iX1, iX2, iX3), alongside certified pre-owned vehicles. Its service portfolio spans the full vehicle lifecycle: new and used vehicle sales (DTC), BMW Financial Services financing (credit, LOA, LLD lease), insurance products (ICAR+, DI+), BMW Service Inclusive maintenance contracts, BMW Add-on Mobility day-pool access, a workshop and parts operation, and corporate fleet solutions routed through the Business Center with Alphabet for long-term business leasing. Distribution combines a physical showroom with an e-commerce channel (online inventory browsing, appointment booking) integrated with BMW.fr's national stock locator and service booking. Customer segments are split between individual retail consumers and SMB/corporate fleet clients (TPE, PME, artisans, merchants, liberal professionals). Active promotions include seasonal tire campaigns (Goodyear/Bridgestone), Business Days B2B campaigns, and subsidized EV LLD offers.

The business model is a standard authorized-dealership franchise with no proprietary technology; revenue derives from vehicle transaction margins, manufacturer financing/insurance commissions, and workshop labor and parts. The dealership is RGPD-compliant, holds RSE (corporate social responsibility) certification aligned with the Pays de Loire Automobiles group, and features vehicles certified to Euro6d-T emissions standards.

Name

BMW/MINI 6ème Avenue Bourgoin

Legal name

BMW PAUTRIC BOURGOIN-JALLIEU

Website

https://6avenue-bourgoin.fr

Company type

Private

Operating status

Operating

Short description

BMW/MINI 6ème Avenue Bourgoin is a single-site authorized BMW and MINI dealership in Bourgoin-Jallieu, France, serving retail consumers and corporate fleet customers with new and used vehicles, BMW Financial Services financing, Alphabet fleet leasing, and after-sales service as part of the Groupe Pautric network.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Retail sales of new BMW and MINI vehicles including electric models (iX1, iX2, i4, iX). Revenue generated from vehicle sales at list prices.
2. Used Vehicle Sales: Sales of pre-owned BMW and MINI vehicles through the dealership's used car inventory. Vehicles available with various financing options including LOA and credit.
3. Financial Services and Insurance: BMW Financial Services products including financing (credit, LOA, LLD/lease), insurance (ICAR+, DI+), maintenance contracts (BMW Service Inclusive), and add-on mobility services. Revenue from interest, fees, and insurance premiums.
4. Workshop and After-Sales Services: Maintenance, repair, and service operations for BMW and MINI vehicles. Revenue from service appointments, parts, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

BMW/MINI 6ème Avenue Bourgoin is an authorized BMW and MINI retail dealership in Bourgoin-Jallieu, France, selling new and certified pre-owned vehicles across the full BMW and MINI range including combustion, hybrid (xDrive25e/30e/45e), and fully electric models (i3, i4, iX, iX1, iX2, iX3). The dealership complements vehicle sales with BMW Financial Services financing (credit, LOA, LLD), insurance and maintenance contracts, BMW Add-on Mobility, corporate fleet solutions via a dedicated Business Center and Alphabet, and authorized after-sales maintenance, parts, and recall campaign handling.

Product overview

BMW/MINI 6ème Avenue Bourgoin is a multi-brand automotive dealership (part of Groupe Pautric) offering new and pre-owned BMW and MINI vehicles. The product portfolio centers on BMW's full vehicle lineup including combustion, hybrid (xDrive25e, xDrive30e, xDrive45e), and fully electric models (i3, i4, iX, iX1, iX2, iX3). The dealership provides integrated services including BMW Financial Services financing solutions (LOA, LLD, credit), fleet management via Alphabet for business clients, BMW Add-on Mobility for extended vehicle access, and comprehensive after-sales maintenance services. The Business Center caters specifically to professional clients with dedicated advisors and fleet solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW iX1 100% Electric

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• BMW Financial ServicescoreStrategic or Co-development PartnerBMW Financial Services is the primary financing arm of BMW Group, providing comprehensive financial solutions including credit, leasing (LLD), and insurance products for BMW vehicles. The dealership leverages these services for customer financing.
• AlphabetcoreChannel Partner/ Reseller/ DistributorAlphabet is a specialist in long-term vehicle leasing for businesses. The Business Center directs fleet customers to Alphabet for LLD solutions as part of comprehensive business mobility services.
• BMW GroupcoreOthersBMW Group is the parent manufacturer providing the BMW and MINI brands, vehicles, spare parts, technical support, marketing materials, and brand standards for the dealership.
• Groupe PautriccoreOthersThe parent automotive group operating multiple BMW and MINI dealerships across France, providing centralized resources, brand partnerships, and operational support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BMW Pautric Lyon Centre (6ème Avenue): Sibling BMW/MINI dealership within the same Groupe Pautric network, also in Auvergne-Rhône-Alpes. Operates the same franchise model with the same manufacturer partnerships, F&I bundle, and Business Center motion, making it the most directly comparable peer.
• BMW Pautric Lyon Sud: Another Groupe Pautric BMW/MINI site in the Lyon metropolitan area. Closely comparable in franchise scope, services offered, and customer mix; functions as a sister site serving the same regional market.
• BMW Pautric Grenoble (Royal Sa): Groupe Pautric BMW dealership in nearby Grenoble, sharing identical brand franchise, financing integration and group-level operational support. Highly relevant for benchmarking same-region premium dealer economics.
• BMW Pautric Bourg-en-Bresse (Bresse Autosport): Groupe Pautric BMW dealer in Bourg-en-Bresse, part of the same Auvergne-Rhône-Alpes regional cluster. Direct same-network peer with comparable franchise, services and customer profile.
• BMW Pautric Rennes (Huchet SA): Groupe Pautric BMW/MINI dealership in western France. Same group, same franchise and same manufacturer-backed service model, useful as a same-brand peer in a different regional context.
• BMW Pautric Nantes (Pays de Loire Automobiles): Groupe Pautric flagship dealership in Nantes with similar BMW/MINI franchise and RSE/compliance posture. Comparable operational scale and service offering.
• BMW Pautric La Baule (Cap Ouest Auto): Groupe Pautric BMW dealer in La Baule, completing the multi-site same-group benchmark set for this dealership.

Broad incumbents

• Mercedes-Benz France (Retail Network): Competing premium-brand dealer network in France with overlapping B2B/B2C fleet, financing and after-sales offerings. Broad incumbent comparison for premium dealer economics and EV transition strategy.
• Audi France (Retail Network): Premium-brand dealer network operating in the same catchment with similar new, used, F&I and service model. Useful for benchmarking premium German-OEM dealer performance in France.

Others

• Alphabet (BMW Group Fleet Leasing): Strategic partner and BMW Group-owned fleet leasing provider that the dealership refers B2B customers to. Adjacent ecosystem player shaping the fleet revenue model the dealership depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BMW6emeAvenueBourgoin
• LinkedInfr.linkedin.com/company/bmw-mini-6%C3%A8me-avenue-bourgoin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW/MINI 6ème Avenue Bourgoin