Association of Alberta Sexual Assault Services AASAS

What Association of Alberta Sexual Assault Services AASAS does

The Association of Alberta Sexual Assault Services (AASAS) is a Calgary-based, registered Canadian charitable non-profit (Charitable Registration # 889507661 RR0001) founded in 2000, employing approximately 22 staff, that functions as the provincial coalition of community-based sexual assault centres across Alberta. Its core service is Alberta's ONE LINE for Sexual Violence, a toll-free provincial talk, text, and chat support line available seven days a week from 9am-9pm, which connects survivors of sexual violence and those affected by it to emotional support, information, and referrals to local member agencies. The organization also operates a portfolio of professional training programs — including First Responder to Sexual Assault and Abuse Training (two-day online or in-person workshops), a 12-week Counselling Adult Survivors of Sexual Violence course for mental health practitioners, the Enhanced Emergency Sexual Assault Services (EESAS) program for criminal justice professionals delivered through forensiceducation.ca, and Engagement Strategies Toward Ending Workplace Sexual Harassment — plus public awareness campaigns (#IBelieveYou, which reached over 100 million people and shifted compassionate responses to survivors from 21% to 72%; and the employer-focused #momentsmatter campaign). Underlying technology is deliberately non-proprietary and human-delivered: training is delivered via Zoom and Moodle, and the support line is staffed by trained personnel rather than automated systems.

The business model is a hybrid non-profit revenue structure. Primary funding flows from the Government of Alberta (since 2004) and Women and Gender Equality Canada, supporting provincial services, training development, and the underlying member-agency network. Secondary revenue comes from training program fees (e.g., C$5,681-5,980 for in-person First Responder workshops, C$350-695 per participant for the Counselling Adult Survivors course, C$50-75 per participant for workplace harassment workshops, with C$50 pricing available to #momentsmatter campaign partners) and from charitable donations channeled via PayPal. EESAS is offered at no cost. Customer segments span survivors and the general public (free service recipients), professionals and paraprofessionals in healthcare, education, justice, and social services (training buyers), mental health practitioners (advanced training), and Alberta employers (campaign partners and B2B training buyers). Distribution is hybrid: direct province-wide through the ONE LINE and the member-agency network, plus self-serve and field-based channels for training.

Recent strategic activity has emphasized vertical and segment expansion — criminal justice (EESAS), employers (#momentsmatter), and multilingual community outreach (11-language promotional materials) — alongside evidence-building through the 2020 Prevalence of Sexual Assault survey with R.A. Malatest and Associates and the Government of Alberta. The organization has no subsidiaries, no parent company, no venture or private equity backing, and no public ticker; it is member-agency governed and reliant on continued public-sector funding.

Name

Association of Alberta Sexual Assault Services AASAS

Legal name

Association of Alberta Sexual Assault Services

Website

https://aasas.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AASAS is a Calgary-based, Alberta-wide charitable non-profit coalition of community sexual assault centres that operates the provincial ONE LINE for Sexual Violence support line, delivers professional training programs for healthcare, justice, education, and social-work professionals, and runs public awareness campaigns including #IBelieveYou and #momentsmatter.

Ownership category

akta.pro rank

Product category

Sexual Violence Support and Prevention Services

NAICS

Social Assistance (624), Professional Organizations (81392), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Sexual assault support
• Trauma-informed training
• Sexual violence prevention
• Survivor advocacy services
• Crisis support hotline

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Government Funding: AASAS receives funding from the Government of Alberta and Women and Gender Equality Canada to support sexual violence prevention programs, training development, and provincial services.
2. Training Program Fees: Revenue generated from professional training programs including First Responder to Sexual Assault and Abuse Training, Counselling Adult Survivors of Sexual Violence course, and Engagement Strategies Toward Ending Workplace Sexual Harassment training.
3. Donations: Charitable donations from individuals and organizations supporting sexual violence prevention and survivor support services. Charitable Registration # 889507661 RR0001.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AASAS operates Alberta's ONE LINE for Sexual Violence, a toll-free talk/text/chat support service, and delivers a portfolio of evidence-based professional training programs on responding to disclosures of sexual violence, trauma-informed counselling, forensic evidence collection, and workplace sexual harassment prevention. The organization also coordinates the province's network of community-based sexual assault centres and runs public awareness campaigns to shift attitudes and prevent sexual violence.

Product overview

The Association of Alberta Sexual Assault Services (AASAS) is a non-profit organization that provides a portfolio of support services, training programs, and public awareness campaigns focused on ending sexual violence in Alberta. Their core service is Alberta's ONE LiNE for Sexual Violence, a provincial support line offering talk, text, and chat services. They offer professional training programs including First Responder to Sexual Assault and Abuse Training, a 12-week Counselling Adult Survivors course, Enhanced Emergency Sexual Assault Services (EESAS), and workplace harassment prevention training. Their public awareness efforts include the #momentsmatter workplace culture campaign and the #IBelieveYou campaign. These services are designed for survivors, support people, professionals, and community members across Alberta.

Differentiator

Problem solved

Functional benefit

Products and services

• Alberta's ONE LINE for Sexual Violence

Quantifiable outcome

• The #IBelieveYou campaign increased positive compassionate responses to survivors from 21% to 72%
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Forensiceducation.cacoreStrategic or Co-development PartnerEESAS (Enhanced Emergency Sexual Assault Services) training program is offered in collaboration with Forensiceducation.ca. This partnership delivers specialized training for professionals in the criminal justice system on trauma-informed services, evidence collection, and supporting recently sexually assaulted individuals.
• Government of AlbertacoreOthersGovernment of Alberta is a key funder and partner, providing funding since 2004 and supporting the development of the Sexual Violence Action Plan. They partnered with AASAS to advance research on prevalence of sexual violence in Alberta (2020 survey).
• Women and Gender Equality CanadacoreOthersFederal funder supporting the development of First Responder to Sexual Assault and Abuse Training™ in partnership with the Government of Alberta. Funding enables provision of comprehensive training programs for professionals and community members.
• Calgary Communities Against Sexual AbusecoreStrategic or Co-development PartnerCCASA developed the Anti-Violence Continuum/Pyramid Model which AASAS uses and shares through its partnership. This visual framework illustrates how systems of oppression underlie sexual violence.
• Shift: The Project to End Domestic ViolencecoreStrategic or Co-development PartnerPartnership to facilitate discussion around primary prevention of sexual violence and inform development of Alberta's Sexual Violence Action Plan. Collaborated on research reports including 'Surveying the Landscape: Sexual Violence Plans from Around the World'.
• R.A. Malatest and AssociatessupportingStrategic or Co-development PartnerReputable research firm partnered with AASAS and Government of Alberta to conduct the 2020 Prevalence of Sexual Assault and Childhood Sexual Abuse in Alberta survey, modeled on the 1984 Badgley study but expanded to include data across the lifespan.
• Local Sexual Assault Centres (Member Agencies)coreOthersAASAS is a membership organization representing community-based sexual assault centres across Alberta. Member agencies collaborate on Alberta's ONE LINE for Sexual Violence and share resources and best practices for serving survivors province-wide.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ottawa Rape Crisis Centre: Community-based sexual assault service centre in Ottawa providing crisis support, counselling, and public education. Directly comparable as a front-line sexual assault centre offering similar services to AASAS's member agencies.
• Assaulted Women's Helpline (AWHL): Ontario-wide multilingual crisis line and resource centre for women experiencing sexual and domestic violence. Directly comparable as a province-wide helpline and training/education provider for sexual violence response.
• Canadian Association of Sexual Assault Centres (CASAC): National umbrella association of sexual assault centres across Canada. Directly comparable as a membership-based coalition that coordinates provincial/regional sexual assault services, training, and advocacy — the national counterpart to AASAS's provincial role.
• Kids Help Phone: Canada-wide 24/7 e-mental health service for young people, including support for youth affected by sexual violence. Comparable as a national crisis/support service delivered via phone, text, and chat with a mix of government and donor funding.
• Alberta Council of Women's Shelters (ACWS): Provincial coalition of women's shelters in Alberta addressing domestic violence. Highly comparable as a peer provincial umbrella organization working in the gender-based violence space, with similar funding model, training programs, and member-agency network.
• Calgary Communities Against Sexual Abuse (CCASA): Front-line sexual assault service provider in Calgary and a member agency of AASAS. Directly comparable as a community-based sexual assault centre offering crisis intervention, counselling, and education; CCASA also developed the Anti-Violence Continuum model used by AASAS.
• Respect in the Workplace: Canadian provider of workplace harassment and violence prevention training and certifications. Directly comparable as a B2B training provider competing for the same employer training budgets that AASAS's Engagement Strategies course targets.

Broad incumbents

• RAINN (Rape, Abuse & Incest National Network): Largest US anti-sexual-violence organization, operator of the National Sexual Assault Hotline and major provider of public education and training. Comparable at a larger scale as a national coordinating body combining crisis lines, training, and public campaigns.
• National Sexual Violence Resource Center (NSVRC): US-based resource hub for sexual violence prevention and response, offering research, training, and awareness materials. Comparable as a research-and-training-oriented anti-sexual-violence organization, though operating in a different country.

Regional players

• ShelterSafe / BC Society of Transition Houses: Provincial umbrella for transition houses and violence-against-women services in British Columbia. Comparable as a regional coalition delivering training, advocacy, and member-agency coordination, but operating in a different province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aasas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Alberta Sexual Assault Services AASAS