Grupo Guimarães
Grupo Guimarães is a privately held event venue group in Londrina, Brazil, operating three spaces (Empório, Loft, Jardim) with in-house catering for weddings, birthdays, graduations, corporate events, and ceremonies, with sales conducted via WhatsApp-based personalized quotes.
- Company typePrivate
- Founded1996
- HeadquartersLondrina, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Grupo Guimarães does
Grupo Guimarães, operating under the trade name Empório Guimarães, is a privately held event venue group headquartered in Londrina, Paraná, Brazil. The company operates three distinct event spaces — Empório (350-person capacity), Loft (170-person capacity, launched 2019 for intimate events), and Jardim (300 chairs for ceremonies) — built around a converted historic coffee warehouse dating to December 1996. The group serves individual consumers and corporate clients hosting private celebrations including weddings, 15-year debutante parties (quinceañera-equivalent in Brazilian tradition), graduations, birthdays, wedding anniversaries, and corporate events. A core part of the offering is in-house, customized gastronomy: the group operates its own buffet and dedicated service team, preparing personalized menus per event. All bookings are handled through a quote-based, direct-sales model with no publicly disclosed pricing; customer acquisition is driven by the company's website, social media galleries, and WhatsApp Business as the primary conversion channel. Marketing includes a Google Maps virtual tour and a dedicated event blog (eventos.emporioguimaraes.com.br) for top-of-funnel content.
The business is a traditional service business rather than a technology platform. Its revenue model is professional-services pricing tied to per-event venue rental combined with customized catering and furniture provision (tables, chairs, candy tables, sofas, armchairs, center tables, carpets). GTM is direct-to-consumer with a high-touch WhatsApp-led sales process — there is no e-commerce or self-service booking system. The company is privately held with no external investors, no subsidiaries, no disclosed funding, and operates exclusively in Brazil with a single-city footprint. Over its ~30-year history, the group has executed only one major expansion (Loft in 2019); no M&A, leadership changes, or restructuring events are on record.
From an investor perspective, the company exhibits characteristics of a stable, locally dominant lifestyle/hospitality brand with limited scalability levers: a heritage venue with strong brand recognition in its home market, modest capacity for organic expansion in-region, and no signals of geographic, product-platform, or technology-driven growth ambition. Customer concentration is structurally low (long-tail B2C), but revenue predictability is gated entirely by local consumer discretionary spending cycles. There is no AI capability, no proprietary software asset, and no digital product surface beyond the marketing site and WhatsApp workflow — limiting optionality on tech-enabled scaling or exit multiples outside traditional hospitality comparables.
Grupo Guimarães firmographics
Firmographics- Name
- Grupo Guimarães
- Legal name
- Empório Guimarães
- Website
- https://emporioguimaraes.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grupo Guimarães is a privately held event venue group in Londrina, Brazil, operating three spaces (Empório, Loft, Jardim) with in-house catering for weddings, birthdays, graduations, corporate events, and ceremonies, with sales conducted via WhatsApp-based personalized quotes.
- Ownership category
- akta.pro rank
Grupo Guimarães industry classification
Industry- Product category
- Event Venue & Catering Services
- NAICS
- Caterers (72232), Food Service Contractors (722310), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
- akta.pro secondary industries
- Full-Service Catering (Off-Premise) (HSACAGAA), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)
Keywords
Where Grupo Guimarães is headquartered
LocationHeadquarters
- HQ city
- Londrina
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Grupo Guimarães business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Event Venue Rental and Catering: Full-service event venue rental combined with customized buffet and catering services. The venue provides the space along with furniture (tables, chairs, candy tables, sofas, armchairs, center tables, carpets) and a dedicated team for food preparation and service. Events are closed/private celebrations booked directly by customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Grupo Guimarães product offering
Product offeringCore offering
Grupo Guimarães operates three private event venues (Empório, Loft, and Jardim) in Londrina, Paraná, Brazil, offering full-service event hosting that combines venue rental with in-house buffet and catering. The venues accommodate 170 to 350 guests and serve weddings, 15-year debutante parties, corporate events, graduations, birthdays, wedding anniversaries, first birthdays, and religious ceremonies, with personalized menus prepared by a dedicated in-house gastronomy team.
Product overview
O Empório Guimarães opera como um grupo de espaços para eventos em Londrina, composto por três venues principais: Empório (350 pessoas), Loft (170 pessoas, lançado em 2019 para eventos intimistas) e Jardim (300 cadeiras para cerimônias religiosas). Oferece gastronomia personalizada com buffet e equipe própria, atendendo diversos tipos de eventos como casamentos, aniversários de 15 anos, formaturas, eventos corporativos, bodas, aniversários de 1 ano e cerimônias religiosas. Construído originalmente em dezembro de 1996 como casa noturna em um antigo armazém de café, o grupo transformou-se em referência para eventos fechados na região.
Differentiator
Problem solved
Functional benefit
Products and services
- Empório Venue
- Loft Venue
- Jardim Venue
- Gastronomia Catering Service
Companies that use Grupo Guimarães
Customer profileSegments5 records
Ideal customer profiles2 records
Grupo Guimarães technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Guimarães partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Grupo Guimarães competitors and assessment
Company assessmentDirect peers
- Casa Fasano: Brazilian luxury catering and event hospitality group (Fasano). Comparable to Empório Guimarães as a premium Brazilian catering/events brand with own buffet and service team, though operating at higher scale and in São Paulo.
- Vox Buffet: Brazilian buffet and event catering chain offering full-service meal and event solutions for corporate and private events. Comparable to Empório Guimarães on in-house catering, multi-event format and Brazilian market focus.
- Espace Catering: Brazilian catering and event management company with in-house buffet and event planning. Comparable to Empório Guimarães on the full-service vertical integration model (catering + event coordination) in the Brazilian market.
- Espaço Buffet Mondrian: Brazilian event venue and buffet operator hosting weddings, 15th birthdays and corporate events. Directly comparable use case mix to Empório Guimarães, particularly strong in the debutante/15-year birthday segment.
- Espaço Villa Jardim: Brazilian upscale event venue specializing in weddings and corporate events with in-house catering. Directly comparable to Empório Guimarães on the venue-plus-catering full-service model for premium occasions.
- Villa Vérico: Brazilian event venue offering full-service gala, wedding and corporate event hosting with own team. Comparable as a regional full-service event venue with similar event mix to Empório Guimarães.
Emerging players
- Cantinho do Frango: Brazilian casual food service group with growing events/catering arm. Comparable as a buffet-led catering and events operator in the Brazilian market, though typically lower price tier than Empório Guimarães.
Broad incumbents
- Cedro Catering: Brazilian full-service catering and event company serving corporate and social events. Comparable as a more established and broader-scope competitor to Empório Guimarães in premium Brazilian catering and events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo Guimarães social profiles
Digital presenceGrupo Guimarães financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Guimarães leadership team
Management profileNumber of profiles
Grupo Guimarães funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Guimarães M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Guimarães
What does Grupo Guimarães do?
Grupo Guimarães operates three private event venues (Empório, Loft, and Jardim) in Londrina, Paraná, Brazil, offering full-service event hosting that combines venue rental with in-house buffet and catering. The venues accommodate 170 to 350 guests and serve weddings, 15-year debutante parties, corporate events, graduations, birthdays, wedding anniversaries, first birthdays, and religious ceremonies, with personalized menus prepared by a dedicated in-house gastronomy team.
Is Grupo Guimarães a public or private company?
Grupo Guimarães is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Guimarães founded?
Grupo Guimarães was founded in 1996. It employs 1 to 10 people.
Where is Grupo Guimarães based?
Grupo Guimarães is headquartered in Londrina, Brazil, in the Latin America region.
How does Grupo Guimarães make money?
One revenue line is on record: event Venue Rental and Catering.
Who are Grupo Guimarães's main competitors?
Direct peers on record are Casa Fasano, Vox Buffet, Espace Catering, Espaço Buffet Mondrian, Espaço Villa Jardim and Villa Vérico. Cantinho do Frango is listed as an emerging player. Cedro Catering is listed as a broad incumbent.
Does Grupo Guimarães have an API?
No public API is recorded for Grupo Guimarães.
What industry is Grupo Guimarães in?
Grupo Guimarães's product category is Event Venue & Catering Services. Its primary akta.pro industry code is THAHAAAK, Specialty & Historic Venues (Landmarks, Estates), with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 72232 and its SIC code is 5810.