Amersec
Amersec s.r.o. is a Czech-based, privately held manufacturer founded in 1996 that develops AM, RF, RFID, and hybrid Electronic Article Surveillance hardware, plus the StoreMonitor cloud analytics platform, sold through 90+ distributors to fashion, retail, supermarket, and electronics customers across 90+ countries.
- Company typePrivate
- Founded1996
- HeadquartersVestec, Czechia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amersec does
Amersec s.r.o. is a privately held Czech manufacturer founded in 1996 that develops and produces Electronic Article Surveillance (EAS) hardware and adjacent retail-security software. Its core portfolio spans Acousto-Magnetic (AM) pedestal systems (ACE CRYSTAL, ACE PROFI, EVO CRYSTAL, EVO CLASSIC), Radio-Frequency (RF) pedestal systems (ACE CRYSTAL RF, ACE PROFI RF, EASYDET CRYSTAL/CLASSIC), invisible discrete systems (ACE FLOOR, ACE CEILING, DOOR LOOP, WINGLETS), and a hybrid line that combines AM or RF detection with RFID intelligence (AM PROFI ID, RF PROFI ID, AMRF PROFI). A dedicated RFID family (PROFI 40 ID, CEILING ID, FLOOR ID, SAT ID) targets inventory-visibility use cases. Supporting modules include the SMART CAM MS125 3D stereoscopic people-counting sensor and HD/SMART deactivators integrated with POS scanners. All development and manufacturing is based in Europe, and Amersec claims 200,000+ systems installed across 90+ countries.
The platform layer is StoreMonitor, a cloud-based retail intelligence product offered in LITE and PRO subscription tiers that aggregates EAS alarms, visitor counters, RFID reads, AI cameras, smart exits, and environmental sensors into a single real-time dashboard with reporting, remote diagnostics, occupancy regulation, and multi-store comparison. Amersec sells exclusively through a global network of 90+ distribution partners and integrators rather than direct; pricing is quote-based and not publicly disclosed, and StoreMonitor adds a recurring-revenue component on top of the hardware model. Customers span fashion and luxury (Calvin Klein, Hugo Boss, Sandro, Guess), eyewear (Grand Optical), cosmetics (Douglas), sports apparel (Adidas), electronics (Media Markt), and hypermarkets (Carrefour), with verticals extending into food/supermarkets, shoe stores, DIY/gardening, and health/beauty.
Commercially, Amersec competes on European manufacturing quality, a 30-year track record, multi-technology breadth (AM/RF/RFID/Hybrid), and energy efficiency (ECO Mode reducing consumption up to 43% on AM and 35% on RF). The competitive moat is anchored in a deep global distributor footprint and installed-base inertia rather than scale or AI differentiation. The company is self-funded with no disclosed institutional investors, no M&A activity, and a very lean headcount, which constrains the pace of direct expansion but reinforces the channel-partner GTM model.
Amersec firmographics
Firmographics- Name
- Amersec
- Legal name
- Amersec s.r.o.
- Website
- https://amersec.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amersec s.r.o. is a Czech-based, privately held manufacturer founded in 1996 that develops AM, RF, RFID, and hybrid Electronic Article Surveillance hardware, plus the StoreMonitor cloud analytics platform, sold through 90+ distributors to fashion, retail, supermarket, and electronics customers across 90+ countries.
- Ownership category
- akta.pro rank
Amersec industry classification
Industry- Product category
- Retail Loss Prevention / Electronic Article Surveillance (EAS)
- NAICS
- Electrical Equipment Manufacturing (33531), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- RF Switches, Tuners & Antenna Tuning ICs (HDAHAMAD)
- akta.pro secondary industry
- Sensors, MEMS & Imaging ICs (HDAHAAAG)
Keywords
Where Amersec is headquartered
LocationHeadquarters
- HQ city
- Vestec
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Amersec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - EAS Security Systems: Amersec generates revenue primarily from selling physical security equipment including AM and RF pedestal systems, discrete security solutions, RFID systems, visitor counting hardware, and POS deactivation equipment. The company offers multiple product tiers from entry-level to premium flagship systems.
- StoreMonitor Cloud Analytics Platform: Cloud-based analytics and monitoring platform offered in LITE and PRO tiers with features like device status monitoring, comparison tools, real-time notifications, and cloud data storage. This represents a recurring service component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | StoreMonitor LITE - Basic cloud analytics features |
| Subscription | Annual | StoreMonitor PRO - Advanced analytics with cloud storage and remote capabilities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Amersec product offering
Product offeringCore offering
Amersec develops and manufactures Electronic Article Surveillance (EAS) pedestal systems using Acousto-Magnetic (AM), Radio-Frequency (RF), and RFID technologies, along with discrete floor/ceiling/door security systems, hybrid AM+RFID and RF+RFID platforms, visitor counting sensors, POS deactivation equipment, and the StoreMonitor cloud-based retail analytics platform. All key development and manufacturing is based in Europe (Czech Republic), and products are sold through a global network of 90+ distribution partners across 90+ countries.
Product overview
Amersec is a European developer and manufacturer of intelligent retail security solutions, established in 1996 and based in the Czech Republic. The product portfolio is a platform-plus-modules architecture anchored by StoreMonitor, a cloud-based retail intelligence platform that connects and analyzes data from all connected devices in real time. The core hardware lineup spans three EAS (Electronic Article Surveillance) technology categories: Acousto-Magnetic (AM) pedestals (ACE CRYSTAL, ACE PROFI, EVO CRYSTAL, EVO CLASSIC lines), Radio-Frequency (RF) pedestals (ACE CRYSTAL RF, ACE PROFI RF, EASYDET CRYSTAL, EASYDET CLASSIC lines), and invisible discrete systems (ACE FLOOR, ACE CEILING, DOOR LOOP, WINGLETS). Hybrid systems (AM PROFI ID, RF PROFI ID, AMRF PROFI) combine traditional EAS with RFID intelligence. Dedicated RFID products (PROFI 40 ID, CEILING ID, FLOOR ID, SAT ID) focus on inventory visibility. Supporting modules include SMART CAM MS125 3D people-counting cameras with AI analytics, HD DEACTIVATOR and SMART DEACTIVATOR for POS label deactivation. All devices feed into StoreMonitor's unified analytics layer with LITE and PRO subscription tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- ACE CRYSTAL (AM Pedestal System)
Quantifiable outcome
- 36% higher security effectiveness for retailers using tailored Amersec solutions
- +5 more outcomes
Companies that use Amersec
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Amersec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
Amersec partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AES ProtectioncoreLong-term partnership spanning over 15 years with AES Protection as a distributor in France. AES Protection represents Amersec products and provides local sales and support services to French retailers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Amersec competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Amersec social profiles
Digital presenceAmersec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amersec leadership team
Management profileNumber of profiles
Amersec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amersec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amersec
What does Amersec do?
Amersec develops and manufactures Electronic Article Surveillance (EAS) pedestal systems using Acousto-Magnetic (AM), Radio-Frequency (RF), and RFID technologies, along with discrete floor/ceiling/door security systems, hybrid AM+RFID and RF+RFID platforms, visitor counting sensors, POS deactivation equipment, and the StoreMonitor cloud-based retail analytics platform. All key development and manufacturing is based in Europe (Czech Republic), and products are sold through a global network of 90+ distribution partners across 90+ countries.
Is Amersec a public or private company?
Amersec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amersec founded?
Amersec was founded in 1996. It employs 1 to 10 people.
Where is Amersec based?
Amersec is headquartered in Vestec, Czechia, in the Europe region.
How does Amersec make money?
Two revenue lines are on record. Hardware Sales - EAS Security Systems are the primary driver. The others are storeMonitor Cloud Analytics Platform.
Does Amersec have an API?
No public API is recorded for Amersec.
What industry is Amersec in?
Amersec's product category is Retail Loss Prevention / Electronic Article Surveillance (EAS). Its primary akta.pro industry code is HDAHAMAD, RF Switches, Tuners & Antenna Tuning ICs, with a secondary code of HDAHAAAG, Sensors, MEMS & Imaging ICs. Its NAICS code is 33531 and its SIC code is 3620.