Amersec

What Amersec does

Amersec s.r.o. is a privately held Czech manufacturer founded in 1996 that develops and produces Electronic Article Surveillance (EAS) hardware and adjacent retail-security software. Its core portfolio spans Acousto-Magnetic (AM) pedestal systems (ACE CRYSTAL, ACE PROFI, EVO CRYSTAL, EVO CLASSIC), Radio-Frequency (RF) pedestal systems (ACE CRYSTAL RF, ACE PROFI RF, EASYDET CRYSTAL/CLASSIC), invisible discrete systems (ACE FLOOR, ACE CEILING, DOOR LOOP, WINGLETS), and a hybrid line that combines AM or RF detection with RFID intelligence (AM PROFI ID, RF PROFI ID, AMRF PROFI). A dedicated RFID family (PROFI 40 ID, CEILING ID, FLOOR ID, SAT ID) targets inventory-visibility use cases. Supporting modules include the SMART CAM MS125 3D stereoscopic people-counting sensor and HD/SMART deactivators integrated with POS scanners. All development and manufacturing is based in Europe, and Amersec claims 200,000+ systems installed across 90+ countries.

The platform layer is StoreMonitor, a cloud-based retail intelligence product offered in LITE and PRO subscription tiers that aggregates EAS alarms, visitor counters, RFID reads, AI cameras, smart exits, and environmental sensors into a single real-time dashboard with reporting, remote diagnostics, occupancy regulation, and multi-store comparison. Amersec sells exclusively through a global network of 90+ distribution partners and integrators rather than direct; pricing is quote-based and not publicly disclosed, and StoreMonitor adds a recurring-revenue component on top of the hardware model. Customers span fashion and luxury (Calvin Klein, Hugo Boss, Sandro, Guess), eyewear (Grand Optical), cosmetics (Douglas), sports apparel (Adidas), electronics (Media Markt), and hypermarkets (Carrefour), with verticals extending into food/supermarkets, shoe stores, DIY/gardening, and health/beauty.

Commercially, Amersec competes on European manufacturing quality, a 30-year track record, multi-technology breadth (AM/RF/RFID/Hybrid), and energy efficiency (ECO Mode reducing consumption up to 43% on AM and 35% on RF). The competitive moat is anchored in a deep global distributor footprint and installed-base inertia rather than scale or AI differentiation. The company is self-funded with no disclosed institutional investors, no M&A activity, and a very lean headcount, which constrains the pace of direct expansion but reinforces the channel-partner GTM model.

Name

Amersec

Legal name

Amersec s.r.o.

Website

https://amersec.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Amersec s.r.o. is a Czech-based, privately held manufacturer founded in 1996 that develops AM, RF, RFID, and hybrid Electronic Article Surveillance hardware, plus the StoreMonitor cloud analytics platform, sold through 90+ distributors to fashion, retail, supermarket, and electronics customers across 90+ countries.

Ownership category

akta.pro rank

Product category

Retail Loss Prevention / Electronic Article Surveillance (EAS)

NAICS

Electrical Equipment Manufacturing (33531), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

RF Switches, Tuners & Antenna Tuning ICs (HDAHAMAD)

akta.pro secondary industry

Sensors, MEMS & Imaging ICs (HDAHAAAG)

Keywords

• Retail loss prevention
• EAS pedestal systems
• RFID retail solutions
• Anti-theft systems
• Visitor counting sensors

Headquarters

HQ city

Vestec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - EAS Security Systems: Amersec generates revenue primarily from selling physical security equipment including AM and RF pedestal systems, discrete security solutions, RFID systems, visitor counting hardware, and POS deactivation equipment. The company offers multiple product tiers from entry-level to premium flagship systems.
2. StoreMonitor Cloud Analytics Platform: Cloud-based analytics and monitoring platform offered in LITE and PRO tiers with features like device status monitoring, comparison tools, real-time notifications, and cloud data storage. This represents a recurring service component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amersec develops and manufactures Electronic Article Surveillance (EAS) pedestal systems using Acousto-Magnetic (AM), Radio-Frequency (RF), and RFID technologies, along with discrete floor/ceiling/door security systems, hybrid AM+RFID and RF+RFID platforms, visitor counting sensors, POS deactivation equipment, and the StoreMonitor cloud-based retail analytics platform. All key development and manufacturing is based in Europe (Czech Republic), and products are sold through a global network of 90+ distribution partners across 90+ countries.

Product overview

Amersec is a European developer and manufacturer of intelligent retail security solutions, established in 1996 and based in the Czech Republic. The product portfolio is a platform-plus-modules architecture anchored by StoreMonitor, a cloud-based retail intelligence platform that connects and analyzes data from all connected devices in real time. The core hardware lineup spans three EAS (Electronic Article Surveillance) technology categories: Acousto-Magnetic (AM) pedestals (ACE CRYSTAL, ACE PROFI, EVO CRYSTAL, EVO CLASSIC lines), Radio-Frequency (RF) pedestals (ACE CRYSTAL RF, ACE PROFI RF, EASYDET CRYSTAL, EASYDET CLASSIC lines), and invisible discrete systems (ACE FLOOR, ACE CEILING, DOOR LOOP, WINGLETS). Hybrid systems (AM PROFI ID, RF PROFI ID, AMRF PROFI) combine traditional EAS with RFID intelligence. Dedicated RFID products (PROFI 40 ID, CEILING ID, FLOOR ID, SAT ID) focus on inventory visibility. Supporting modules include SMART CAM MS125 3D people-counting cameras with AI analytics, HD DEACTIVATOR and SMART DEACTIVATOR for POS label deactivation. All devices feed into StoreMonitor's unified analytics layer with LITE and PRO subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• ACE CRYSTAL (AM Pedestal System)

Quantifiable outcome

• 36% higher security effectiveness for retailers using tailored Amersec solutions
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• AES ProtectioncoreChannel Partner/ Reseller/ DistributorLong-term partnership spanning over 15 years with AES Protection as a distributor in France. AES Protection represents Amersec products and provides local sales and support services to French retailers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amersec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amersec