Day's Chevrolet Jasper

What Day's Chevrolet Jasper does

Day's Chevrolet of Jasper is a privately held Chevrolet franchise dealership located at 375 Highway 515 S in Jasper, Georgia, operating as part of the Day's Auto Group, which represents Chevrolet, Buick, and GMC across multiple Georgia locations (Canton, Chatsworth, Dawsonville, Rockmart, Woodstock). The dealership sells the full Chevrolet lineup — light- and heavy-duty Silverado pickups, Colorado mid-size trucks, Equinox/Equinox EV, Blazer/Blazer EV, Tahoe, Suburban, Traverse, Trailblazer, Trax, Malibu, Camaro, Corvette variants, and Spark — alongside certified pre-owned and multi-brand used vehicles, commercial vans (Express, BrightDrop, Low Cab Forward), and fleet/work-truck inventory. Revenue is generated through four streams: new vehicle sales, used vehicle sales, service and parts (oil changes, tires, brakes, batteries, GM Genuine Parts and ACDelco), and financing/ancillary products arranged primarily through GM Financial, with pricing units spanning MSRP vehicles starting at $21,300, used vehicles in the $32K–$44K range, and service tickets from $85 to $282.

The business operates a traditional direct-to-consumer automotive retail model: a physical showroom at the Jasper location, supported by phone-based sales/service, a website with inventory search and credit pre-qualification, and digital channels including organic search, local community sponsorship, and integrations with GM's CarBravo CPO platform and Work Truck Solutions commercial inventory portal. The customer base is horizontally segmented between individual retail consumers across north Georgia (Pickens County, Ellijay, Canton, Calhoun, Dawsonville, Blue Ridge, and parts of the Atlanta metro) and business/fleet buyers served through a dedicated Commercial/Fleet Sales Team under GM's Business Elite program. Technology is non-proprietary — Day's leverages GM's in-vehicle platforms (OnStar, 4G LTE Wi-Fi, Apple CarPlay, Android Auto, advanced safety features) and GM's captive financing and certified-service infrastructure rather than building its own stack.

Strategically, the dealership is positioning for the industry EV transition with multiple Ultium-platform listings (Silverado EV, Equinox EV, Blazer EV, 2027 Bolt) and commercial electric entries (BrightDrop), while expanding its commercial/fleet vertical with dedicated sales staff and the Work Truck Solutions digital channel. With 22 employees, a single storefront, and no disclosed revenue or ownership details beyond its franchise relationship with General Motors, Day's Chevrolet of Jasper functions as a small-to-mid-sized rural/subleader GM franchise whose growth is closely tethered to GM's national product cadence, EV rollout pace, and north Georgia consumer and fleet demand.

Name

Day's Chevrolet Jasper

Legal name

Day's Chevrolet of Jasper

Website

https://dayschevroletjasper.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Day's Chevrolet of Jasper is a privately held single-location Chevrolet franchise dealership in Jasper, Georgia, part of the Day's Auto Group, selling new and used Chevrolet vehicles, commercial trucks, and fleet vehicles, and offering GM-certified service, parts, and GM Financial financing to retail consumers and business buyers across north Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including cars, trucks, and SUVs. Revenue generated from vehicle sales at MSRP or negotiated prices.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Chevrolet models and other brands from their used inventory.
3. Service and Parts: Maintenance and repair services including oil changes, tire services, brake service, battery replacement, transmission service, and multi-point inspections. Parts sales include ACDelco and GM Genuine Parts.
4. Financing and Insurance Products: Vehicle financing arranged through GM Financial, plus ancillary products including Chevrolet Protection plans, EV Protection, GAP Coverage, Pre-Paid Maintenance, and Tire & Wheel Protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Day's Chevrolet of Jasper is an authorized Chevrolet franchise dealership that sells new Chevrolet vehicles (cars, SUVs, crossovers, light/heavy-duty trucks, and commercial vans), certified pre-owned and used vehicles from multiple brands, and offers vehicle financing through GM Financial. It operates an in-house certified GM service department providing oil changes, brake service, battery replacement, transmission service, multi-point inspections, and parts sales of ACDelco and GM Genuine Parts, along with Chevrolet Protection Plans and ancillary F&I products. A dedicated Business Elite program provides fleet and work truck sales to commercial buyers in north Georgia.

Product overview

Day's Chevrolet of Jasper is a Chevrolet franchise dealership offering new and pre-owned vehicle sales, vehicle financing, and certified GM service. The product portfolio centers on the complete Chevrolet vehicle lineup including light-duty trucks (Silverado 1500, Colorado), heavy-duty trucks (Silverado 2500HD, Silverado 3500HD), SUVs (Equinox, Traverse, Tahoe, Suburban, Blazer, Trailblazer), sedans (Malibu), sports cars (Camaro, Corvette variants), and commercial vehicles (Express vans, Low Cab Forward). The dealership also sells pre-owned vehicles through the CarBravo platform, offers GM Financial financing integration, and provides service, parts, and protection plans. Work truck solutions are available for commercial customers through a dedicated inventory platform.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program offered at the dealership for purchasing used vehicles.

Products and services

• New Chevrolet Vehicles Sale of new Chevrolet cars, SUVs, crossovers, light-duty and heavy-duty trucks, and commercial vans (Express, Low Cab Forward) for personal and business buyers, available for purchase or lease.
• Pre-Owned Vehicles Certified pre-owned Chevrolet vehicles through the CarBravo program plus used vehicles from Chevrolet and other brands (Buick, GMC, Jeep, Nissan, Hyundai, Toyota, Ford, Honda, Kia, Mitsubishi, RAM), including CarFax one-owner vehicles.
• Work Trucks and Commercial Vehicles Commercial truck and van inventory for fleet buyers, including light-duty (Colorado, Silverado 1500), heavy-duty (Silverado 2500, Silverado 3500), medium-duty (Silverado 4500/5500/6500), Express work vans, and Low Cab Forward chassis, sold through the Work Truck Solutions platform and Business Elite program.
• Vehicle Service and Repair Certified GM service for vehicles including oil changes (e.g., 8-quart ACDelco full synthetic at $95.90, 6-quart Mobil 1 at $110.90), tire rotation, brake service, battery replacement (ACDelco Silver 18-mo from $174.95), transmission service, multi-point inspections, and GM Performance Parts ordering.
• Tires and Parts Sale and installation of ACDelco parts, GM Performance Parts, GM Genuine Parts, wiper blades, batteries, cabin air filters, engine air filters, brake rotors and components, plus a tire finder service.
• Vehicle Financing Auto financing and leasing arranged through GM Financial, including credit applications, pre-qualification tools, and used car financing for Jasper, GA buyers.
• Chevrolet Protection Plans Ancillary F&I products including EV Protection Plan, EV Pre-Paid Maintenance, Protection Plan, GAP Coverage, Pre-Paid Maintenance, and Tire & Wheel Protection.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet franchise dealer representing GM's Chevrolet brand. Operates under GM's franchise agreement providing access to new vehicle inventory, GM Genuine Parts, Certified Service program, GM Performance Parts, warranty support, and manufacturer incentive programs.
• Day's Auto Group (Parent Company)coreStrategic or Co-development PartnerPart of the Day's Auto Group which operates multiple dealerships including Chevrolet, Buick, and GMC franchises across Georgia (Canton, Chatsworth, Dawsonville, Rockmart, Woodstock). Multi-dealership group provides operational scale and brand diversification.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation Chevrolet: AutoNation is the largest U.S. public automotive retailer, operating multiple Chevrolet stores alongside other franchises. Comparable in core franchise-dealer economics but at vastly greater scale, with national footprint, public reporting, and centralized F&I and reconditioning operations.
• CarMax: Largest U.S. used-vehicle retailer with national footprint, no-haggle pricing, and in-house financing. Comparable as a competitor for Day's pre-owned vehicle sales, certified inventory, and trade-in flow, but operating an entirely different (used-only, non-franchise) retail model.
• Hendrick Automotive Group: One of the largest privately held U.S. dealer groups, operating dozens of Chevrolet and other-brand franchises across multiple states. Comparable as a multi-franchise dealer group with shared back-office scale, but with broader geographic reach and brand mix than Day's single-point Chevrolet store.

Regional players

• Hardy Chevrolet: Chattanooga, TN-area Chevrolet franchise dealer offering new and pre-owned sales, service, and parts. Comparable in business model and scale, but operates in an adjacent state serving a different primary geography.

Direct peers

• Day's Chevrolet of Dawsonville: Sister dealership under the Day's Auto Group (same parent) located in Dawsonville, GA. Operates as a Chevrolet franchise dealer with the same model lineup, GM Financial integration, and Certified Service — directly comparable in offerings and customer demographics.
• John Megel Chevrolet: Dallas, GA Chevrolet franchise dealer (west Georgia) selling new and pre-owned vehicles with certified service and parts. Directly comparable as a regional Chevrolet franchise dealer serving a secondary Georgia market similar to Jasper.
• Ed Voyles Chevrolet: Marietta, GA Chevrolet franchise dealer offering new and pre-owned Chevrolet sales, parts, and service. Comparable to Day's Chevrolet Jasper as a metro-adjacent single-brand Chevrolet franchise with overlapping Atlanta-region trade area.
• Jim Ellis Chevrolet: Large Atlanta-metro Chevrolet franchise dealer operating new vehicle sales, used inventory, GM Financial financing, and certified service. Directly comparable to Day's Chevrolet Jasper as a same-brand franchise dealer in the broader north Georgia / Atlanta-region retail catchment.
• Southtowne Chevrolet: Newnan, GA Chevrolet franchise dealer offering new and used vehicle sales, GM Financial financing, and certified service. Comparable as a non-metro Chevrolet franchise in a secondary Georgia market competing for similar retail and fleet customers.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with vehicle vending machines and home delivery. Comparable as an emerging competitor to Day's used-vehicle and trade-in business, but with a fundamentally different (e-commerce-only, no franchise, no service) operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/day's-chevrolet-jasper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day's Chevrolet Jasper