One Twenty Three
One Twenty Three Tavern is a single-location American comfort food restaurant and craft cocktail bar at 123 Ionia Ave SW in Grand Rapids, Michigan, operating as an anchor dining tenant of the Studio Park entertainment district under parent company Studio C.
- Company typePrivate
- Founded2019
- HeadquartersGrand Rapids, Michigan, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What One Twenty Three does
One Twenty Three (legally One Twenty Three Tavern, also branded 123 Tavern) is a single-location full-service neighborhood restaurant and tavern operating at 123 Ionia Ave SW within the Studio Park mixed-use entertainment district in downtown Grand Rapids, Michigan. The establishment opened in 2019 as an anchor dining tenant of Studio Park, a development owned and operated by parent entity Studio C that bundles Celebration Cinema, the Canopy by Hilton hotel, residential lofts, and a live music venue. The restaurant serves American comfort food with a creative twist — shareables, sandwiches, mains, burgers, meatloaf, and desserts — alongside a craft cocktail menu of 15+ signature drinks, a curated wine list with Michigan and international selections, and a draft and bottled beer program featuring Michigan breweries such as Founders and Short's. Menu pricing spans $5 to $36 for food and $9 to $27 for cocktails, with a high-end wine list topping $120 per bottle. The restaurant operates daily from 11am to 11pm and accepts reservations for groups of 6-12 via Yelp, with 24-hour advance notice required.
The business operates three revenue streams: (1) dine-in food and beverage sales as the core, supplemented by takeout and delivery through the Toasttab online ordering platform; (2) the Chef's Table private dining experience for groups of 8-12 at $50-$100 per person with chef-designed custom menus and optional beverage pairings, bookable two weeks in advance and unavailable for Friday and Saturday dinner; and (3) a loyalty rewards program built on Toasttab that earns 1 point per $1 spent and redeems $10 off every 200 points. Weekly recurring promotions — Meatloaf Monday (50% off specialty meatloaf), Burger Night Tuesday ($14-15 smash burger and brew), Wine Thursday (30% off bottles), and Happy Hour (Mon-Fri 3pm-6pm and all day Wednesday, with $1 off beers, $2 off wines, $3 off cocktails, and 50% off select shareables) — drive visit frequency and value perception. The brand narrative leverages a heritage connection to the historic 123 downtown address, which dates to Jack Loeks' 1944 Midtown Theatre at 123 Pearl Street and was revived with the Studio Park development at 123 Ionia Avenue 75 years later.
The go-to-market is direct-to-consumer, relying on the restaurant's own website (123gr.com), Yelp for reservations, Studio Park co-marketing with cinema and hotel partners, and the Toasttab loyalty channel for repeat-visit activation. There is no mobile app, no third-party delivery-only channel beyond Toasttab, and no franchise or licensing model. The restaurant employs 7 people and has no disclosed funding, no parent-company minority investment, and no public listing. Competitive positioning rests on Studio Park location, the Chef's Table as a differentiated private-dining asset, Michigan-based sourcing, and weekly value-driven specials — all concentrated at one physical site in a mid-size downtown market.
One Twenty Three firmographics
Firmographics- Name
- One Twenty Three
- Legal name
- One Twenty Three Tavern
- Website
- https://123gr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- One Twenty Three Tavern is a single-location American comfort food restaurant and craft cocktail bar at 123 Ionia Ave SW in Grand Rapids, Michigan, operating as an anchor dining tenant of the Studio Park entertainment district under parent company Studio C.
- Ownership category
- akta.pro rank
One Twenty Three industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Neighborhood Bars & Taverns (CRANACAA)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Cocktail Bars & Lounges (CRANACAD)
Keywords
Where One Twenty Three is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids, Michigan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
One Twenty Three business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Food and Beverage Sales: Revenue from selling prepared food items (shareables, sandwiches, mains, desserts) and beverages (craft cocktails, wine, beer, spirits, zero-proof refreshments) to dine-in customers. Menu pricing ranges from $5-$120 for food items and $7-$55 for spirits and cocktails.
- Private Event Hosting (Chef's Table): Revenue from hosting private dining events at the Chef's Table for groups of 8-12 guests. Priced per person ($50-$100) with custom menu and optional beverage pairings available for additional cost.
- Loyalty Program: Rewards program where customers earn 1 point per $1 spent and redeem $10 off for every 200 points accumulated. Drives customer retention and repeat visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular menu pricing |
| Unit Pricing | Multi-year contract | Chef's Table private dining |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
One Twenty Three product offering
Product offeringCore offering
One Twenty Three Tavern is a neighborhood restaurant and tavern located within the Studio Park entertainment district in downtown Grand Rapids, Michigan. It serves American comfort food with a creative twist (burgers, meatloaf, sandwiches, shareables) alongside craft cocktails, a curated wine list, and local Michigan beers. The operation also offers a Chef's Table private dining experience for groups of 8-12 and a Toasttab-powered loyalty rewards program.
Product overview
One Twenty Three is a neighborhood restaurant and tavern operating as a single unified dining establishment within Studio Park, Grand Rapids' entertainment district. The core offering is their restaurant service featuring American comfort food with a creative twist, complemented by craft cocktails, a curated wine and beer selection, and specialty dining experiences. Add-on offerings include the Chef's Table private dining experience for groups of 8-12 guests and a loyalty rewards program. The restaurant operates daily from 11am-11pm with onsite parking validation and accepts reservations via Yelp for groups of 6-12 people.
Differentiator
Problem solved
Functional benefit
Products and services
- One Twenty Three Restaurant & Tavern
- Chef's Table Private Dining Experience
Companies that use One Twenty Three
Customer profileSegments2 records
Ideal customer profiles2 records
One Twenty Three technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
One Twenty Three partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Studio ParkcoreOne Twenty Three is a tenant operating within the Studio Park entertainment complex in downtown Grand Rapids. Studio Park is a mixed-use development including Celebration Cinema, retail shops, apartments, offices, and the Canopy by Hilton hotel. The restaurant benefits from shared parking garage, cross-promotional traffic from cinema and hotel guests, and placement in marketing materials for the complex.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
One Twenty Three competitors and assessment
Company assessmentDirect peers
- HopCat: Grand Rapids-originated craft beer bar and tavern chain. Most direct comparable: neighborhood tavern format, deep craft beer list, American comfort food, casual dine-in and bar service — the same playbook One Twenty Three runs at a single location.
- Founders Brewing Co. Grand Rapids craft brewery and taproom restaurant. Shares the same downtown Grand Rapids customer base, Michigan craft beer positioning, full bar with food service, and tourism-driven foot traffic. A direct head-to-head for the local tavern occasion.
- The Green Well: Grand Rapids gastropub serving elevated American comfort food with craft cocktails and a strong local sourcing story. Direct comparable on menu positioning, price points, and the 'neighborhood tavern with a food twist' identity One Twenty Three pursues.
- Social Misfits GR: Grand Rapids neighborhood bar and kitchen featuring shareables, craft cocktails, and a casual upscale vibe in the Eastown area. Closely matches One Twenty Three's shareables-driven menu and neighborhood tavern positioning.
- The B.O.B. (Big Old Building): Multi-venue entertainment complex in Grand Rapids featuring multiple bars, restaurants, and live music. Comparable as an entertainment-district destination with bar-forward food service and a similar mix of diners, event-goers, and casual visitors.
- 44 Union: Downtown Grand Rapids neighborhood tavern offering American comfort food, craft cocktails, and an extensive beer list in a casual upscale setting. Same format, same neighborhood, same customer — the most direct single-unit comparable in the market.
Broad incumbents
- Yard House: National upscale-casual tavern and grill chain known for extensive craft beer selection and American fare. Broad incumbent comparable on the craft-beer-forward neighborhood tavern concept, though at a larger, national scale.
- Buffalo Wild Wings: National chain of sports-bar taverns serving American food and a full bar. Comparable as a broad incumbent in the casual neighborhood bar-and-grill category, though at a meaningfully lower price point and with chain operating model.
- Granite City Food & Brewery: Multi-unit brewpub chain operating casual dining with on-site brewing and full bar service. Comparable as a broader incumbent in the American-cuisine-with-craft-beer segment, though with a more standardized chain format.
Regional players
- The Chop House Grand Rapids: Grand Rapids steakhouse with full bar, private dining, and an American-forward menu. Comparable on the downtown Grand Rapids fine-casual dining occasion, private event programming, and the 75-year brand heritage narrative One Twenty Three invokes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
One Twenty Three social profiles
Digital presenceOne Twenty Three financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Twenty Three leadership team
Management profileNumber of profiles
One Twenty Three funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Twenty Three M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Twenty Three
What does One Twenty Three do?
One Twenty Three Tavern is a neighborhood restaurant and tavern located within the Studio Park entertainment district in downtown Grand Rapids, Michigan. It serves American comfort food with a creative twist (burgers, meatloaf, sandwiches, shareables) alongside craft cocktails, a curated wine list, and local Michigan beers. The operation also offers a Chef's Table private dining experience for groups of 8-12 and a Toasttab-powered loyalty rewards program.
Is One Twenty Three a public or private company?
One Twenty Three is a private company. It is classified as corporate owned and is currently operating.
When was One Twenty Three founded?
One Twenty Three was founded in 2019. It employs 1 to 10 people.
Where is One Twenty Three based?
One Twenty Three is headquartered in Grand Rapids, Michigan, United States, in the North America region.
How does One Twenty Three make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Hosting (Chef's Table) and loyalty Program.
Who are One Twenty Three's main competitors?
Direct peers on record are HopCat, Founders Brewing Co., The Green Well, Social Misfits GR, The B.O.B. (Big Old Building) and 44 Union. Broad incumbents are Yard House, Buffalo Wild Wings and Granite City Food & Brewery. The Chop House Grand Rapids is listed as a regional player.
Does One Twenty Three have an API?
No public API is recorded for One Twenty Three.
What industry is One Twenty Three in?
One Twenty Three's product category is Casual Dining Restaurant. Its primary akta.pro industry code is CRANACAA, Neighborhood Bars & Taverns, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.