Texas A&M Athletics

Name

Texas A&M Athletics

Legal name

Texas A&M University Athletics

Website

https://12thman.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAB

College/University Athletic Departments & Varsity Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDALAIAA

Intercollegiate Athletics (Varsity Sports Programs)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAGAMAE

College/University Sports Events (NCAA & equivalents)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPABAJAD

College & University Sports Networks (Conference/School-Owned)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Sports Broadcasting & Rights Networks

Keywords

• Collegiate athletics
• Sports ticketing
• Athletic merchandise
• NIL programs
• Sports entertainment

Headquarters

HQ city

College Station, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales across all varsity sports including football, basketball, baseball, volleyball, soccer, and other athletic events at venues like Kyle Field, Reed Arena, and Blue Bell Park
2. Merchandise and Licensing: Sales of official Texas A&M Athletics merchandise through the 12th Man Shop including apparel, footwear, and accessories featuring team branding
3. NIL Programs: Name, Image, and Likeness programs including Aggie NIL, Aggie Football Club, Aggie 6th Man Club, Aggie VB Maroon Club, and Aggie Soccer Club that connect supporters with student-athletes
4. Sponsorships and Advertising: Partnerships with corporate sponsors including Pepsi, Wells Fargo, Revel-XP, and Playfly displayed on official athletics website and venues
5. 12th Man Foundation Donations: Philanthropic support through the 12th Man Foundation supporting athletics programs and student-athlete development

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Texas A&M Athletics operates the official athletics programs of Texas A&M University, fielding 18 varsity sports including football, basketball, baseball, soccer, volleyball, softball, tennis, golf, swimming & diving, track & field, cross country, and equestrian. It sells tickets to home events at facilities including Kyle Field (100,000+ capacity), Reed Arena, and Blue Bell Park, and generates revenue through official merchandise (12th Man Shop), Name/Image/Likeness (NIL) membership programs, corporate sponsorships, and philanthropic donations via the 12th Man Foundation. The department engages fans through the 12th Man App, Aggie AM daily newsletter, and the 12thman.com digital ecosystem.

Product overview

Texas A&M Athletics operates a multi-platform digital ecosystem centered on its official athletics website (12thman.com) and mobile 12th Man App. The core offering includes the 12th Man App for ticket management, personalized content, and gameday tools; Aggie AM daily email newsletter; the 12th Man Shop merchandise store; Aggie NIL for name/image/likeness initiatives; and 12th Man Productions for multimedia content. The department supports 21 varsity sports programs spanning football, basketball, baseball, soccer, volleyball, tennis, golf, swimming & diving, track & field, cross country, and equestrian. Ticket sales are facilitated through partnerships with SeatGeek and the 12th Man Foundation, while mobile app geolocation services integrate VenueNext, FanMaker, and Gimbal.

Differentiator

Problem solved

Functional benefit

Brands

• Aggie NIL: Texas A&M's ecosystem for all things Name, Image, and Likeness for student-athletes
• 12th Man Productions
• Aggie Sports Enterprises
• Aggie Football Club
• Aggie 6th Man Club

Products and services

• 12th Man App Redesigned mobile application serving as the primary digital platform for Texas A&M Athletics fans, providing ticket access and management, personalized content, team updates, news, videos, podcasts, live game audio, gameday tools, maps, and notifications.
• Aggie NIL

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• PepsicoreGTM or Marketing PartnerOfficial beverage partner of Texas A&M Athletics with logo placement on official athletics website and facilities
• Wells FargocoreGTM or Marketing PartnerOfficial banking partner of Texas A&M Athletics with logo placement on official athletics website and facilities
• Revel-XPcoreGTM or Marketing PartnerPremium tailgating and hospitality partner providing fan experience services at Texas A&M athletics events
• PlayflycoreGTM or Marketing PartnerMultimedia rights partner and athletic marketing platform providing digital marketing and sponsorship services
• 12th Man FoundationcoreStrategic or Co-development PartnerOfficial charitable arm of Texas A&M Athletics supporting scholarship funding, facilities, and student-athlete development through philanthropic donations and premium seating programs
• SeatGeekcoreTechnology or IntegrationOfficial secondary ticketing marketplace enabling fans to buy and sell tickets for Texas A&M athletics events
• Texas A&M UniversitycoreStrategic or Co-development PartnerParent institution providing institutional support, academic integration, and administrative infrastructure for athletics programs
• SEC (Southeastern Conference)coreStrategic or Co-development PartnerConference affiliation providing competitive scheduling, championship opportunities, and media rights participation across 18 varsity sports
• NCAAcoreStrategic or Co-development PartnerNational governing body for collegiate athletics providing championship tournaments, eligibility standards, and regulatory oversight

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of Texas Athletics: Texas Longhorns Athletics, now an SEC peer, competes in the same conference with comparable stadium scale (Darrell K Royal–Texas Memorial Stadium), similar donor base, and equivalent NIL/ticketing model.
• University of Florida Athletics: Florida Gators Athletics is an SEC peer with comparable SEC revenue share, large multi-sport program, and similar donor/ticketing structures.
• LSU Athletics: LSU Tigers Athletics is an SEC West peer with comparable varsity sport portfolio, large stadium footprint (Tiger Stadium), and overlapping sponsorship and NIL structures.
• University of Tennessee Athletics: Tennessee Volunteers Athletics is an SEC peer operating a comparable 20+ sport varsity program with similar SEC revenue distribution, NIL ecosystem, and Neyland Stadium-driven football revenue.
• University of Oklahoma Athletics: Oklahoma Sooners Athletics is an SEC peer (joined alongside Texas) with comparable football brand, similar stadium scale, and parallel NIL and donor monetization.
• University of Georgia Athletics: Georgia Bulldogs Athletics is an SEC peer competing in the same sports with similar revenue scale, premier football brand, and parallel NIL and donor infrastructure (12th Man Foundation equivalent: UGA Foundation and Georgia Bulldog Club).
• Auburn Athletics: Auburn Tigers Athletics is an SEC peer within the same state footprint, running a parallel multi-sport program with comparable ticketing, donor, and merchandise infrastructure.
• University of Alabama Athletics: Alabama Crimson Tide Athletics is the most direct SEC peer, operating a similarly sized multi-sport NCAA Division I program with elite football, the same conference affiliation, comparable stadium scale, and parallel NIL/ticketing/merchandise revenue model.

Broad incumbents

• Ohio State Buckeyes Athletics: Ohio State Buckeyes, while in the Big Ten, is a premier Power-5 multi-sport program with similar brand scale, massive stadium, and parallel revenue model — a useful comparable for top-tier revenue benchmarking.
• Notre Dame Fighting Irish Athletics: Notre Dame operates an independently governed multi-sport NCAA program at similar elite competitive scale with comparable national brand, stadium economics, and NBC media partnership model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AggieFootball
• Instagraminstagram.com/tamuathletics
• Facebookfacebook.com/TAMUAthletics
• LinkedInlinkedin.com/company/texas-a&m-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas A&M Athletics