What GRUPO 12 COMUNICACIÓN does

GRUPO 12 COMUNICACIÓN is a privately held Spanish local media group headquartered in Alicante, operating 12TV (Canal 12) as the principal local television channel for the province of Alicante and broader Valencian Community. The company runs a multi-program broadcast schedule anchored by news (Noticias 12 / Notícies12, including a Marina Baixa regional sub-edition), political and social debate (Alicante Actualidad, Tiempo Nuevo), cultural coverage (Festa! Carretera i Manta, Semana Santa, Som Fills del Poble), gastronomy (Cocina Mediterránea, syndicated to 40+ national televisions), lifestyle (Petit Comité), interviews (Café con...), and nature programming (Mundo Natural). Distribution combines licensed local broadcast with digital streaming via webtv.12tv.es and a companion digital newspaper at 12endigital.es.

The underlying technology stack is conventional: a WordPress-based web platform, live streaming infrastructure for webtv, and standard broadcast TV distribution. No APIs, SDKs, proprietary models, or AI/ML capabilities are documented. The product ecosystem is reinforced by a content syndication and cross-promotion partnership with Alicante Al Día (alicantealdia.es), creating an integrated local TV + digital news + social media presence across Facebook, Twitter, YouTube, Instagram, and RSS.

The business model rests on two revenue streams: television advertising sold to local and regional businesses (marketed as "ANÚNCIATE EN 12TV") and, more recently, B2B digitalization services delivered under the "Agente Digitalizador" designation launched in 2025. The company serves a primary audience of Alicante province residents seeking proximity journalism and local cultural content, and a secondary audience of local SMB advertisers. With 8 employees, no disclosed funding, no parent company, and no institutional investment identified, Grupo 12 Comunicación operates as an independent, lean local media business whose strategic direction is currently pivoting toward B2B digital services to offset structural pressure on traditional local TV advertising.

Name

GRUPO 12 COMUNICACIÓN

Legal name

12tv

Website

https://12tv.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GRUPO 12 COMUNICACIÓN is a privately held local media group based in Alicante, Spain, operating 12TV—a regional television channel serving the province of Alicante and Valencian Community—along with digital streaming, a digital newspaper, and B2B digitalization services for local businesses.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Local television broadcasting
• Regional news programming
• Digital media services
• Broadcast advertising sales
• Live streaming television

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: 12TV generates revenue through television advertising, with dedicated sections for business promotion and announcements on the channel (ANÚNCIATE EN 12TV).
2. Digital Services: Grupo 12 Comunicación expanded services for businesses by becoming a digitalization agent (Agente Digitalizador), offering digital transformation services to local businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GRUPO 12 COMUNICACIÓN operates 12TV (Canal 12), a local television station broadcasting news, political debate, gastronomy, lifestyle, and cultural programming across the province of Alicante and broader Valencian Community. The company also delivers live streaming via its webtv platform, publishes a companion digital newspaper (12endigital.es), and offers business digitalization services as a registered Agente Digitalizador.

Product overview

GRUPO 12 COMUNICACIÓN operates 12TV (Canal 12), a local television station based in Alicante, Spain. The company offers a multi-program television broadcasting service with content spanning news (Notícias 12/Notícies12), regional news editions (Notícies12 Marina Baixa), political and social debate (Alicante Actualidad, Tiempo Nuevo), gastronomy (Cocina Mediterránea), lifestyle programming (Petit Comité), cultural coverage (Festa! Carretera i Manta, Semana Santa), and general entertainment. The group also provides a live streaming service (12TV Directo), maintains a digital newspaper (12endigital.es), and offers business digitalization services as an 'Agente Digitalizador'. The product portfolio functions as a unified local media ecosystem combining broadcast television with digital media services, serving the Alicante province and Valencian Community region.

Differentiator

Problem solved

Functional benefit

Brands

• Notícies12: News program service with editions in Valencian language
• Alicante Actualidad
• Petit Comité
• Tiempo Nuevo
• Festa! Carretera i Manta
• Cocina Mediterránea
• Café con...
• Radio12

Products and services

• 12TV (Canal 12) Local television channel broadcasting in the province of Alicante, Spain, as a regional broadcaster covering news, current affairs, entertainment, cultural programming, and sports content with editions in both Spanish and Valencian. Targets residents of the province of Alicante and the broader Valencian Community.
• 12TV Directo (Web TV) Live streaming service allowing viewers to watch 12TV broadcasts online in real-time via webtv.12tv.es, for audiences who cannot access traditional broadcast distribution.
• 12endigital.es (Digital Newspaper) Digital newspaper companion to the television channel, providing online news coverage and digital journalism for the Alicante region, with RSS syndication available.
• Agente Digitalizador (Business Digitalization Service) Digitalization agent service for businesses, helping companies modernize and digitize their operations and online presence. Targets local businesses in the Alicante region seeking digital transformation support.
• Noticias 12 / Notícies12 (News Program) Flagship news program with multiple daily editions (14:30, 18:00, 20:30, 23:30), covering provincial Alicante news with attention to local politics in Alicante and Elche and regional Valencian Community news. Presented by Andrés Maestre and Isabel Montaño. Available in Spanish and Valencian language editions.
• Cocina Mediterránea (Gastronomy Program) Culinary program featuring traditional Community of Valencia recipes presented with modern cooking techniques. Notable participants include Rafael Ansón (President of the Royal Spanish Academy of Gastronomy) and Pedro Nuño de la Rosa. Aired on 40+ Spanish television stations demonstrating national distribution for this program.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alicante Al DíaminorGTM or Marketing Partner12TV maintains a cross-promotional relationship with Alicante Al Día (alicantealdia.es), a digital news platform. Alicante Al Día frequently publishes content from 12TV and links to 12TV programming, demonstrating a content syndication and marketing partnership relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/12tv_es
• YouTubeyoutube.com/channel/UCCK1EcaDFEhYCvWawzf2QAw
• Facebookfacebook.com/12tv.es
• LinkedInlinkedin.com/company/12tv-grupo-de-comunicaci%C3%B3n-lider

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPO 12 COMUNICACIÓN