ADINJC

What ADINJC does

ADINJC (Approved Driving Instructor National Joint Council) is a UK non-profit professional membership association established in 1973, representing over 8,500 Approved Driving Instructors (ADIs) and Potential Driving Instructors (PDIs) nationwide. It is headquartered in Poole, Dorset, operates with a small team of 8 employees, and is governed by an elected committee of working ADIs chaired by Stewart Lochrie. The organisation is a founding member of the NASP coalition, which collectively represents more than 20,000 UK driving instructors alongside DIA and MSA GB. Its core mission is to deliver training, representation, information, and protection services to the UK driving instruction profession.

The core product is a tiered membership subscription: a free Lite tier providing newsletters and weekly newsflashes, and a Premium tier priced at £4.50/month or £54/year unlocking a member-only resource library, video hub, training workshops, PI/PL insurance access, an ADI helpline, and DVSA investigation support. Group membership accounts are priced at £120/year for administrators with £2.50/month per-seat pricing for managed instructors. Ancillary revenue streams come from paid CPD workshops (e.g., £45 per session for The Teaching Toolbox), affiliate commissions on Everywhen insurance products, and event sponsorships. The underlying technology is a WordPress-based website with third-party cloud tools for member management; the organisation does not operate a proprietary technology platform.

Name

ADINJC

Legal name

Approved Driving Instructor National Joint Council

Website

https://adinjc.org.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

ADINJC is a UK non-profit professional membership association founded in 1973, serving over 8,500 Approved Driving Instructors through tiered subscriptions, training, advocacy, and insurance products.

Ownership category

akta.pro rank

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: ADINJC generates primary revenue through tiered membership subscriptions. Individual Premium Membership is priced at £4.50 per month or £54 per year, providing full access to member benefits including news, resources, training, and insurance options. Lite membership is free, providing newsletter and newsflash access only.
2. Training Workshops: Revenue generated from paid training workshops such as 'The Teaching Toolbox with Lynne Barrie' priced at £45.00 per session. Some workshops are offered free to Premium Members as part of membership benefits.
3. Insurance Products: PI & PL insurance products are sold separately to members through the online shop, providing additional revenue streams beyond membership fees.
4. Group Membership Administration: Admin Group Accounts are priced at £120 per year, allowing driving schools and organisations to manage member groups with discounted rates for individual members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ADINJC is a UK non-profit professional membership association that sells tiered annual/monthly memberships to Approved Driving Instructors (ADIs) and Potential Driving Instructors (PDIs), plus paid CPD training workshops, specialist driving instructor insurance products, and access to national conferences and quarterly meetings. Members receive training, industry representation, DVSA investigation support, and a professional helpline. The organisation is governed by an elected committee of working ADIs and operates on membership fee revenue.

Product overview

ADINJC operates as a professional membership organization for Approved Driving Instructors (ADIs) and Potential Driving Instructors (PDIs), offering a tiered membership structure centered on Lite (free) and Premium (£4.50/month) tiers. The core product is the Premium Membership which provides access to an integrated suite including a Resource Library of downloadable materials, a Video Resource Hub with exclusive training content, Training Workshops for CPD, and member support services. Ancillary offerings include specialist PI & PL insurance products, an online forum for peer discussion, and a helpline for professional advice. The organization also hosts annual conferences and quarterly member meetings. The products function together as a comprehensive support ecosystem for driving instructors, combining professional development, insurance protection, and industry representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Membership Paid annual/monthly subscription for ADIs and PDIs providing full access to member resources, expert support, DVSA-related representation, discounted training workshops and CPD opportunities, helpline access, and option to purchase PI/PL insurance. Priced at £4.50 per month or £54 per year.
• Lite Membership Free membership tier delivering newsletters and weekly newsflashes with industry updates and ADINJC news to prospective and entry-level members.
• Group Membership Accounts Admin Group Accounts priced at £120 per year for driving schools, local associations, and ADI membership groups to manage multiple instructor memberships with per-seat pricing of £2.50 per seat/month.
• Training Workshops CPD courses and workshops for PDIs and ADIs covering teaching techniques, business development, and industry updates. Includes free NJC sessions for Premium members and paid programmes such as The Teaching Toolbox with Lynne Barrie at £45 per session.
• PI and PL Insurance Specialist Professional Indemnity and Public Liability insurance for driving instructors with coverage of £5-10 million, sold through Everywhen exclusively to ADINJC members via the online shop.
• National Conference and Expo Annual national conference and expo co-organised with Intelligent Instructor offering seminars on business growth, coaching, marketing, and industry updates. Free entry with over 1,200 attendees in 2024 and 1,750 in 2025.
• Quarterly Members Meetings and AGM Four annual member meetings (March, June, September, December) including the Annual General Meeting (52nd AGM in June 2026), providing industry updates, governance and networking opportunities held at venues such as Holiday Inn, Coventry.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NASP (National Associations Strategic Partnership)coreStrategic or Co-development Partner · 1 January 2023ADINJC is a founding member of NASP alongside DIA (Driving Instructors Association) and MSA GB (Motor Schools Association). Together they represent over 20,000 members and advocate for Approved Driving Instructors' interests through coordinated representation to DVSA and government ministers. NASP issues joint letters and statements on industry matters affecting the driving instruction profession.
• EverywhencoreGTM or Marketing PartnerEverywhen is the UK's largest independent insurance broker and provider of driving instructor insurance to ADIs and PDIs. They are a sponsor of ADINJC and provide specialist motor insurance policies exclusively through the association.
• Theory Test ProminorGTM or Marketing PartnerOnline simulation platform for learner drivers and driving instructors to prepare and pass the UK's driving theory test. Listed as ADINJC sponsor.
• My Drive TimeminorGTM or Marketing PartnerBusiness admin management app for driving schools and instructors. Award-winning app listed as ADINJC sponsor.
• Intelligent InstructorcoreGTM or Marketing PartnerLeading publisher in the driving instructor industry, delivering credible independent content digitally and via events. Co-organiser of the ADINJC National Conference and Expo events with over 1,750 attendees.
• Ideas 4 ADIsminorGTM or Marketing PartnerQuality training aids and business products for ADIs and PDIs. Listed as ADINJC sponsor.
• Dr Ian Greenwood (Patron)coreStrategic or Co-development PartnerDr Ian Greenwood serves as ADINJC Patron, supporting the mission to promote high standards of driver education and continual improvement in road safety. Former NHS leader with personal connection to road safety following a family RTC.
• DVSAcoreOthersThe Driver and Vehicle Standards Agency is the regulatory body for driving instructors in the UK. ADINJC maintains ongoing dialogue with DVSA on behalf of members regarding ADI standards, test booking systems, and industry policy changes.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Royal Society for the Prevention of Accidents (RoSPA): Major UK road safety charity with overlapping agenda on driver training standards, fleet safety and policy. Engages with DVSA on policy matters and is a thematic peer in road safety education.
• IAM RoadSmart (Institute of Advanced Motorists RoadSmart): Long-established UK advanced driving and road safety charity offering driver assessment and training. Operates in an adjacent — broader — driver education space and shares overlapping road-safety leadership talent with ADINJC (e.g., Graham Feest).

Direct peers

• Motor Schools Association of Great Britain (MSA GB): UK-wide association for driving schools and ADIs, directly comparable to ADINJC in mission, member base and services, and co-founding partner of NASP. Competes for the same instructor constituency.
• Driving Instructors Association (DIA): Direct UK peer association representing Approved Driving Instructors with overlapping membership, regulatory advocacy and CPD offerings; ADINJC's co-founding NASP partner and closest competitor for the same ADI member pool.

Others

• Theory Test Pro: Online theory test simulation platform serving learner drivers and driving instructors; an ADINJC sponsor and ecosystem partner targeting the same professional end-user base.
• Intelligent Instructor: Leading UK publisher and event organiser covering the driving instructor industry; co-organiser of ADINJC's National Conference and Expo. Acts as a media and events partner rather than a competitor.
• National Associations Strategic Partnership (NASP): Coalition of ADINJC, DIA and MSA GB collectively representing 20,000+ members; not a competing organisation but a strategic alliance partner for joint regulatory advocacy and industry representation.

Emerging players

• DrivingPro (Driving-Pro Ltd): Driver education provider founded by ADINJC Governing Committee member Liam Greaney; shares the same target market of ADIs/PDIs and offers overlapping training content, making it an emerging adjacent player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ADINJChq
• YouTubeyoutube.com/@TheADINJC
• Facebookfacebook.com/ADINJC
• LinkedInlinkedin.com/company/adinjc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADINJC