UM6P - Africa Business School

What UM6P - Africa Business School does

Africa Business School (ABS) is a private nonprofit business school operating as the business education arm of Mohammed VI Polytechnic University (UM6P), a Moroccan state-backed university with deep ties to OCP Group, the country's flagship fertilizer enterprise. ABS delivers executive education, full-time graduate degrees, and doctoral programs from its headquarters at the UM6P Rabat campus, with additional presence in Benguerir for site visits and experiential learning.

The school's portfolio spans four product families: seven Executive Masters (e.g., EMBA, Global Supply Chain Management, MBAT, Marketing, Capital Markets, MAPAM, REDAC), thirteen Executive Certificates, two Executive Diplomas (Advanced Management; Financial Engineering and Operations Research), and four full-time MSc programs (Management, Business Analytics, Financial Engineering, Technology and Innovation Management), plus a DBA, PhD, and Post-Doc track. Custom Programs — tailored corporate training delivered on a quote-based, professional-services basis — anchor the enterprise side of the business, with a flagship JESA Manager Accelerator Program targeting 500 managers and ongoing OCP Group engagements including Anti-trust & Compliance seminars and Live Case Studies.

The business model combines subscription-recurring revenue (degree tuition across executive and full-time programs) with professional-services revenue (custom corporate mandates and research/advisory work routed through seven research centers and chairs: SBEC, SOLA, Financial Excellence Center, Agrifood Value Networks, Leading Transformation in Africa, Center of Excellence for Innovation and Entrepreneurship, and the Chair of Complexities & Humanities). Pricing is not publicly disclosed. Distribution is campus-based, supplemented by international academic partnerships (Columbia Business School, John Molson/Concordia, Université Paris Dauphine-PSL) for faculty exchange and immersion programming. ABS markets through its website, social channels, industry conference presence (e.g., African Digital Summit), and signature events such as the Carbon Markets Forum and AIB MENA Conference.

Name

UM6P - Africa Business School

Legal name

Africa Business School

Website

https://abs.um6p.ma

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Africa Business School is the private business school of Morocco's UM6P, offering executive degrees, full-time MSc programs, doctoral research degrees, and custom corporate training anchored by OCP Group, JESA, and Moroccan government clients.

Ownership category

akta.pro rank

Product category

Higher Education / Executive Business Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143), Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

International Business & Global Management Schools (EDAHAHAJ), Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Executive education
• Business school
• Management degrees
• Corporate training
• Graduate programs

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Executive Degree Programs: Revenue generated from tuition fees for Executive Masters (EMBA, Global Supply Chain Management, Business Analytics, etc.), Executive Diplomas, and Executive Certificates targeting working professionals.
2. Full-Time Degree Programs: Revenue from Master of Science programs in Management, Business Analytics, and Financial Engineering for full-time students.
3. Custom Corporate Programs: Tailored training programs for corporate clients including OCP Group, JESA, and other organizations seeking executive education and professional development.
4. Research and Advisory Services: The school generates revenue through advisory engagements and research activities conducted through its various centers and chairs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Africa Business School delivers executive education and graduate management programs to working professionals and corporate clients. It offers Executive Masters, Executive Diplomas, Executive Certificates, full-time MSc degrees, and doctoral programs (DBA, PhD, Post-Doc), along with custom corporate training and advisory services. The school also operates multiple research centers focused on African business transformation.

Product overview

Africa Business School (ABS) is an educational institution under Mohammed VI Polytechnic University (UM6P) offering a comprehensive portfolio of executive and full-time education programs across business disciplines. The portfolio includes: Executive Masters (7 programs covering Marketing, Capital Markets, Supply Chain, Business Analytics, Public Action, Business Administration, and Real Estate); Executive Certificates (13 short programs in areas like Intrapreneurship, Talent Management, Marketing, Supply Chain, Analytics, and Strategy); Executive Diplomas (2 programs in Advanced Management and Financial Engineering); Full-time MSc Programs (4 programs in Management, Business Analytics, Financial Engineering, and Technology & Innovation Management); Custom Programs (tailored corporate education); and Research Degrees (DBA, PhD, and Post-Doc programs). The school also operates multiple research centers and chairs addressing sustainability, complexity studies, operations, finance, agrifood, transformation, and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• SBEC (Sustainable Business Economics Center): Research center focused on sustainable business economics, organizing events like the Carbon Markets Forum 2025.
• Center for Sustainable Operations and Logistics in Africa (SOLA)
• Financial Excellence Center (CFE)
• Leading Transformation in Africa Center
• Center of Excellence for Innovation and Entrepreneurship
• Chair of Complexities ∞ Humanities
• Agrifood Value Networks in Africa Center

Products and services

• Executive Master in Marketing Executive-level master's program focused on strategic marketing principles, consumer behavior analysis, digital marketing tactics, and brand management for senior professionals.
• Mastère Exécutif en Marché des Capitaux et Régulation Executive master's program in capital markets and regulation, covering financial markets, regulatory frameworks, and investment strategies, delivered in French.
• Executive Master in Global Supply Chain Management Executive program addressing global supply chain dynamics, logistics optimization, procurement strategies, and sustainable supply chain practices.
• Master in Business Analytics For Transformation (MBAT) Flagship program accessible to diverse audiences beyond technical profiles, focusing on analytics-driven business transformation, data-informed decision making, and comprehensive project management in analytics.
• Mastère Spécialisé Action Publique Avancée Maroc (MAPAM) Specialized master's program in advanced public action for Morocco, addressing public sector management, policy implementation, and governance.
• Executive Master in Business Administration (EMBA) Comprehensive executive MBA program covering leadership, strategic management, financial analysis, and organizational transformation for senior executives.
• Master's in Real Estate Development for African Cities (REDAC) Specialized master's program focusing on urban real estate development, property investment, and sustainable urban planning specifically for African markets.
• Executive Diploma in Advanced Management Diploma program providing advanced management education covering strategic leadership, organizational change, and business innovation.
• Executive Diploma in Financial Engineering and Operations Research Diploma combining quantitative finance methods with operations research techniques for financial optimization and risk management.
• Executive Certificate Programs Multiple short-duration certificate programs including Corporate Intrapreneurship Architect, Talent Management for Business Impact, Modern Marketing Strategies, Supply Chain Management, Analytics for Managerial Decision Making, Leading Strategic & Organizational Renewal, Business Analytics for Industry 5.0, Value-Based Strategy, Finance (FIMA), Business Performance Management, Strategic Marketing & Sales, and Modern Marketing.
• Master of Science in Management Full-time graduate program providing comprehensive management education with emphasis on strategic thinking and leadership development.
• Master of Science in Business Analytics Full-time program focusing on data analytics, statistical modeling, and business intelligence for data-driven decision making.
• Master of Science in Financial Engineering (MFE) Quantitative program covering financial engineering, derivative pricing, risk management, and computational finance methods.
• Master in Technology and Innovation Management Full-time program addressing technology strategy, innovation management, and digital transformation for business leaders.
• Custom Programs Tailored executive education programs designed in collaboration with corporate partners to address specific organizational needs and strategic objectives, including engagements with OCP Group, JESA Institute, and other organizations.
• Doctorate in Business Administration (DBA) Professional doctorate program combining advanced business research methodology with practical business applications for senior executives and scholars.
• Ph.D Program Traditional doctoral program in business administration focusing on original research contributions to academic knowledge.
• Post-Doc Program Postdoctoral research program providing advanced research opportunities for recent PhD graduates in business disciplines.

Quantifiable outcome

• Graduates from five Executive Programs celebrated at 2025 Graduation Ceremony
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Global Green Growth InstitutecoreStrategic or Co-development Partner · 7 May 2025Strategic partnership agreement signed at Carbon Markets Forum 2025 between Mohammed VI Polytechnic University, Global Green Growth Institute, and Tony Blair Institute to advance sustainable development and carbon market initiatives across Africa.
• Tony Blair Institute for Global ChangecoreStrategic or Co-development Partner · 7 May 2025Strategic partnership agreement signed at Carbon Markets Forum 2025 for advancing sustainable development and carbon market initiatives across the continent.
• John Molson Business School (Concordia University)coreStrategic or Co-development Partner · 3 March 2025Learning Expedition 'From Morocco to Africa: A Strategic Journey of Leadership Beyond Time, Shaping the Future' designed for 26 Executive MBA participants. Program includes campus visits, conferences, and engagement with Moroccan entrepreneurial ecosystem.
• Columbia Business SchoolcoreStrategic or Co-development Partner · 29 April 2024Africa Business School collaborates with Columbia Business School on the EC-Africa Program, hosting the inaugural Morocco Immersion Week. The program provides participants comprehensive experience in Morocco's business landscape while addressing climate change challenges.
• JESA InstitutecoreStrategic or Co-development Partner · 26 August 2023Partnership signing between UM6P and JESA Institute to launch the 'Manager Accelerator Program' targeting 500 JESA managers through intensive leadership and management training.
• World Economic Forum (Young Global Leaders Program)coreStrategic or Co-development Partner · 19 June 2023UM6P hosted the Executive Education Module of the YGL program organized by WEF. ABS covered Day 4 (Entrepreneurship Track) and Day 5 (Social Emergence) through its centers of excellence.
• University of Ghana Business SchoolminorStrategic or Co-development PartnerABS Perspectives & Dialogues Series featuring seminars by Dr. Rita Amoah Bekoe and Dr. Godfred Matthew Yaw Owusu on corporate sustainability and financial well-being topics.
• OCP GroupcoreStrategic or Co-development PartnerOngoing collaboration including executive education seminars, OCP Live Case Studies, knowledge management initiatives, and Anti-trust & Compliance training for OCP collaborators.
• Université Paris Dauphine - PSLminorStrategic or Co-development PartnerCo-organized the 17th AGECSO Conference on 'Communities and Learning Spaces' alongside UM6P France, showcasing research on economic intelligence and AI in business.
• UNESCO-APEIDminorStrategic or Co-development PartnerPostdoctoral student Zeineb Hmama selected to attend the 10th UNESCO-APEID Meeting on Entrepreneurship Education, receiving over 200 global applications.
• Mohammed VI Polytechnic University (UM6P)coreOthersAfrica Business School is a constituent school of UM6P, benefiting from its infrastructure, research ecosystem, and institutional partnerships across Africa.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GIBS (Gordon Institute of Business Science, University of Pretoria): South Africa's leading executive education provider with MBA, Executive MBA, and custom corporate programs; AACSB-accredited. Closest direct peer by program breadth, custom-corporate focus, and African executive education market positioning.
• Strathmore Business School: Leading private business school in Nairobi, Kenya offering Executive MBA, MSc, and custom corporate programs across East Africa. Directly comparable as a top African business school competing for the same regional executive education and corporate training market.
• University of Cape Town Graduate School of Business (GSB): South African business school offering MBA, EMBA, MSc, and short executive programs; AMBA- and AACSB-accredited. Directly comparable in program mix, research-center model, and pan-African executive education ambition.
• Lagos Business School (Pan-Atlantic University): Premier West African business school offering Executive MBA, management development programs, and custom corporate programs. Comparable in scale, program mix, and corporate client roster; competes for the same pan-African executive education demand.

Broad incumbents

• INSEAD: Global top-tier business school with significant Africa executive education and EMBA presence, including partnerships and alumni networks across the continent. Sets the premium competitive ceiling ABS must benchmark against for African executive talent.
• ESMT Berlin: European business school offering executive MBA and custom corporate programs with growing focus on African executive talent. Comparable as a global incumbent increasingly targeting African corporate clients for executive education.
• HEC Paris: Top European business school with a major presence in Francophone Africa and Morocco specifically, offering executive education and MBA programs. A key peer given ABS's Francophone positioning and Morocco base.
• Said Business School (University of Oxford): Global top-tier business school offering Executive MBA and custom programs with Africa-active alumni and Oxford Africa network. Represents the premium global competition for African senior executive education market share.
• London Business School: Global business school with established Africa programs, including the Africa Leadership Initiative and LBS Africa Club. Represents the international brand competition ABS faces in attracting senior African executives into premium MBA programs.

Emerging players

• ALX Africa (African Leadership University): Pan-African education provider with technology-enabled leadership and business programs across multiple African countries. Comparable as an emerging African competitor pushing digital-first executive and management training delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxvmpwMfM0ZZ1X3On3iJBGg
• Facebookfacebook.com/ABS.UM6P
• LinkedInlinkedin.com/school/um6p-abs
• Instagraminstagram.com/africabusinessschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UM6P - Africa Business School