浙江玩美数据科技有限公司

What 浙江玩美数据科技有限公司 does

Wanmei Data Technology Co., Ltd. (浙江玩美数据科技有限公司), trading as 玩美数据 / 玩数圈, is a privately held Beijing-headquartered B2B data services company focused on overseas market expansion. Its core offering is the Wanshu Circle (玩数圈) mobile app platform, which aggregates over 3 million verified sample members across multiple industries (healthcare, pharmaceutical, life sciences, IT, automotive, finance, education, and others) and global markets (China, Japan, Korea, Southeast Asia, India, Europe, the US, and the Middle East). The platform underpins a suite of services: the 定制品牌圈 (Custom Brand Community) module, which lets enterprise clients operate branded, multi-modal research communities (surveys, in-depth interviews, product usage logs, GPS check-ins, store visit logs); a 本地化服务 (Localization Service) delivered through a global network of partners spanning 50 languages; a 数据服务 (Data Service) line covering survey programming, hosting, cleaning, modeling, brand tracking, and dashboards; and a 问卷调研 (Survey Enrollment) portal for respondent recruitment.

The technology stack spans web frontend (HTML5, CSS, JS/Vue), backend (Java, PHP, Go, Python), mobile (Android, iOS), cloud (AWS, Alibaba Cloud), databases (SQL, MySQL, MongoDB), and analytics tooling (R, Sawtooth, SAS, SPSS, Matlab, PowerBI, Tableau). A self-developed user credit system is positioned as a data-authenticity layer over the panel, although no AI/ML capabilities are explicitly disclosed.

Wanmei monetizes through custom-priced, project-based professional services — including data collection and analysis, localization, branded community management, and panel access — sold via direct enterprise sales to global brands and consulting/market-research firms and via the self-serve Wanshu Circle app to SMEs and individual respondents. The customer base includes a European luxury automaker, an international smartphone brand, a European luxury brand research firm, a global fast-food chain, a sports gaming platform, and a global life-technology enterprise, alongside a long tail of SME clients pursuing overseas expansion. Pricing is not publicly disclosed, and the company is privately held with no reported funding rounds or institutional investors in the available data.

Name

浙江玩美数据科技有限公司

Legal name

玩美数据科技有限公司

Website

https://141data.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanmei Data Technology (浙江玩美数据科技有限公司) is a Beijing-headquartered B2B data services firm operating the Wanshu Circle (玩数圈) mobile panel and related products to provide customized market research, brand community management, localization across 50 languages, and data analysis services to Chinese enterprises expanding overseas and to global brands and research firms.

Ownership category

akta.pro rank

Product category

Overseas Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Market research services
• Overseas market data
• Localization services
• Consumer panel platform
• Brand community research

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Collection and Analysis Services: Professional, customized market and user data collection and analysis services for enterprise clients, including survey programming and hosting, data cleaning, analysis, advanced modeling, and product/service experience optimization testing.
2. Localization and Translation Services: Full-suite localization solutions including multilingual content translation, product and service optimization, local culture and operations strategy consulting, covering 50 languages with deep expertise in healthcare and pharmaceutical sectors.
3. Market Research Panel and Survey Services: Access to 玩数圈 mobile app platform's sample member base for survey recruitment and market research projects, with rewards and incentives managed through an integrated points-based system.
4. Customized Brand Community Management: Branded community (品牌圈) platform management services including member recruitment, community operations, research project facilitation, incentive distribution, and associated administrative services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wanmei Data provides customized market and user data collection and analysis services, multilingual localization services, and brand-exclusive user research community management for enterprise clients expanding into overseas markets. Its core asset is the 玩数圈 mobile app, a self-developed market research sample library platform with over 3 million verified sample members across global markets, which feeds enterprise research projects, brand community engagements, and a 50-language localization service network.

Product overview

Wanmei Data (玩美数据) operates as a unified platform of interconnected data-driven services for Chinese companies expanding overseas. The core portfolio consists of: (1) 玩数圈 — a mobile app market research sample library with 300M+ members covering global markets; (2) 定制品牌圈 — a branded custom user research community module built on the 玩数圈 app, enabling brands to recruit targeted users and run various research projects; (3) 本地化服务 — multilingual translation and in-market cultural/operations consulting delivered by global partners; (4) 数据服务 — end-to-end data collection, analysis, and modeling services including survey hosting, brand tracking dashboards, and custom software; and (5) 问卷调研 — a survey enrollment platform for recruiting respondents across multiple industries and markets. These offerings are designed to work together: the 玩数圈 platform and its member base feed the 定制品牌圈 research community, while the data service team processes and analyzes data collected from both, and the localization service ensures findings and products are adapted for target overseas markets.

Differentiator

Problem solved

Functional benefit

Brands

• 玩数圈: 玩美数据自主开发的专业市场研究样本库移动App平台，覆盖医疗、制药、生命科技、农业、信息科技、通讯、汽车、工业制造、金融、教育等多个行业的专家、专业人士和消费者群体。
• 定制品牌圈（Brand Community）

Products and services

• 玩数圈 (Wanshu Circle Mobile App) A self-developed mobile app platform functioning as a professional market research sample library. It aggregates experts, professionals, and consumer groups across multiple industries and enables enterprise clients to access user data, insights, and opinions for business decision-making. Used by enterprises seeking cross-market user research and by SMEs and individual professionals participating in surveys and interviews.
• 定制品牌圈 (Custom Brand Community) A brand-exclusive custom user research community delivered on the mobile app platform. Recruits and screens user groups for brand clients, supports multiple research types (online surveys, in-depth interviews, product usage tests, GPS check-ins, store visit logs), and collects perception, attitude, and behavior data while enhancing user engagement and brand marketing effectiveness.
• 本地化服务 (Localization Service) Comprehensive localization solutions for enterprises expanding overseas, including multilingual content translation, product and service optimization, and local culture and operations strategy consulting. Delivered by a global network of localization professionals and partners, with deep expertise in healthcare and pharmaceutical sectors.
• 数据服务 (Data Service) Professional, customized market and user data collection and analysis services for enterprise clients. Includes survey programming and hosting, data cleaning and analysis, advanced modeling, brand tracking, industry dashboards, and custom software and data solution development. Leverages global panel access and partner network to support overseas market research needs.
• 问卷调研 (Questionnaire Survey / Survey Enrollment) A survey recruitment and enrollment platform where enterprise clients can recruit targeted respondents (such as IT decision-makers, doctors, Amazon sellers, and industrial software professionals) for market research surveys and interviews. Participants complete online questionnaires or interviews in exchange for rewards points credited in the 玩数圈 app.

Quantifiable outcome

• Enterprise automotive brand community: 1000 active brand users recruited and community managed for 12 months, providing timely and cost-effective user data and insights for product and marketing decisions.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynata: One of the world's largest first-party data and insights platforms, operating a global consumer and B2B research panel. Comparable to Wanmei Data on the panel-based research services side, with broader scale and deeper enterprise analytics tooling.
• YouGov: Online market research and data analytics firm running one of the largest proprietary panels globally. Directly comparable on the consumer panel and survey-research business model that Wanmei Data operates through 玩数圈.
• Schlesinger Group: Global market research services company providing qualitative and quantitative research, including panel-based and community-based methodologies. Comparable to Wanmei Data's brand community and survey-based research offerings across multiple verticals.
• Proliant (Lightspeed) — Lightspeed Research / Proliant: Global panel-based online market research provider with strong B2B and healthcare panel coverage. Closely comparable to Wanmei Data's panel-based research capabilities and industry-specialized (especially healthcare/pharma) research services.
• Toluna: Global online market research panel provider offering consumer insights and survey-based research across 70+ countries. Closely comparable to Wanmei Data's 玩数圈 mobile panel and survey recruitment model, though Toluna's panel size and global brand footprint are larger.
• TransPerfect: World's largest language services and translation company with comprehensive localization, interpretation, and globalization capabilities. Comparable to Wanmei Data's localization and in-market translation services supporting cross-border brand expansion.
• Lionbridge (now part of Welocalize): Global translation and localization services provider with broad language coverage and content adaptation capabilities. Directly comparable to Wanmei Data's 50-language localization service offering and overseas market entry support.

Broad incumbents

• NielsenIQ: Global consumer intelligence and market research powerhouse serving CPG and enterprise clients. Overlaps with Wanmei Data's consumer insights and brand tracking offerings as part of a much broader data and analytics portfolio.
• Ipsos: Global survey-based market research leader with strong healthcare and consumer verticals. Comparable to Wanmei Data's healthcare/pharma specialization and global market research service mix, with established multinational client relationships.
• Kantar: Worldwide market research and insights company with deep brand tracking, consumer panels, and analytics capabilities. Comparable to Wanmei Data on consumer/brand research and panel access, but operates at significantly larger scale across multiple research disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xwork.weixin.qq.com/ca/cawcde37fc4b6c9653
• LinkedInlinkedin.com/company/%E6%B5%99%E6%B1%9F%E7%8E%A9%E7%BE%8E%E6%95%B0%E6%8D%AE%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 浙江玩美数据科技有限公司