132
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
132 firmographics
Firmographics- Name
- 132
- Legal name
- 132 STUDIO, LLC
- Website
- https://132.studio
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
132 industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
132 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Consultancy and Studio Services: 132 generates revenue through creative consulting and studio services, specializing in unique projects and inventions for enterprise clients. As a boutique creative studio led by an artist and creative director, the revenue model likely follows project-based fees, retainers, or bespoke engagement structures typical of high-end creative consultancies serving major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
132 product offering
Product offeringCore offering
132 is a boutique creative studio and consultancy that merges art, graphic design, product design, film, branding, and advertising into a unified practice. The studio specializes in unique projects and inventions rather than standardized deliverables, collaborating with major global brands such as ABInBev, Diageo, General Electric, Alessi, Airbnb, eBay, and Meta. Services are delivered through bespoke, project- and relationship-based engagements led by artist and creative director Gustavo Luz Sousa.
Product overview
132 is a creative studio and consultancy led by artist and creative director Gustavo Luz Sousa. The studio operates as a unified consultancy practice, merging art, graphic design, product design, film, branding, and advertising services. Specializing in unique projects and inventions, the company collaborates with major brands including ABInBev, Diageo, General Electric, Alessi, Airbnb, eBay, and Meta. No distinct named software products or modules are offered; the company provides creative services rather than a packaged software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Studio and Consultancy Services
Companies that use 132
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
132 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
132 partnerships and signals
Strategic signalRecent moves3 records
132 competitors and assessment
Company assessmentDirect peers
- Anomaly: Anomaly is an independent creative agency known for integrated brand, advertising, and product work for Fortune 500 clients. Comparable to 132 in its enterprise focus and multidisciplinary creative approach.
- Pentagram: Pentagram is a partner-led, boutique design firm specializing in branding, identity, and multidisciplinary design for major global brands. Its boutique structure and high-end creative positioning are directly comparable to 132.
- Buck: Buck is a creative studio operating at the intersection of design, motion, film, and brand experience for major brands. Comparable to 132 in its boutique, multidisciplinary studio model targeting enterprise clients.
- Ueno: Ueno is a creative agency and product studio providing branding, design, and product development for major tech and consumer brands. Comparable to 132 in its boutique, design-led model serving enterprise customers.
- COLLINS: COLLINS is an independent, multidisciplinary creative studio that integrates brand strategy, design, product, and experience work — closely mirroring 132's multidisciplinary model of merging design, branding, and product work for global enterprise clients.
- Instrument: Instrument is an independent creative studio specializing in branding, design, and digital experience work for major brands. Comparable to 132 in its boutique, multidisciplinary studio model and enterprise client focus.
- Mother Design: Mother Design is the design and branding arm of Mother, providing multidisciplinary creative work for major global brands. Closely comparable to 132 in boutique multidisciplinary creative positioning.
Emerging players
- Mucca: Mucca is a boutique design and branding studio working across identity, packaging, and editorial for notable global brands. Comparable to 132 as a smaller-scale, talent-led creative studio serving premium enterprise clients.
Broad incumbents
- Wieden+Kennedy: Wieden+Kennedy is one of the largest independent creative agencies, providing integrated brand, advertising, and design work for global enterprise clients like Nike. Comparable to 132 in enterprise client focus, but with vastly greater scale and breadth.
- R/GA: R/GA is a global creative agency offering brand, experience, and product design for enterprise clients. Comparable to 132 in integrating brand and product creative work, but with far greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks3 records
Key highlights5 records
Customer concentration
132 social profiles
Digital presence132 financial estimates
Financial estimateRevenue estimate
Valuation estimate
132 leadership team
Management profileNumber of profiles
Profiles1 record
132 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
132 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 132
What does 132 do?
132 is a boutique creative studio and consultancy that merges art, graphic design, product design, film, branding, and advertising into a unified practice. The studio specializes in unique projects and inventions rather than standardized deliverables, collaborating with major global brands such as ABInBev, Diageo, General Electric, Alessi, Airbnb, eBay, and Meta. Services are delivered through bespoke, project- and relationship-based engagements led by artist and creative director Gustavo Luz Sousa.
Is 132 a public or private company?
132 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 132 founded?
132 was founded in -1. It employs 11 to 50 people.
How does 132 make money?
One revenue line is on record: creative Consultancy and Studio Services.
Who are 132's main competitors?
Direct peers on record are Anomaly, Pentagram, Buck, Ueno, COLLINS, Instrument and Mother Design. Mucca is listed as an emerging player. Broad incumbents are Wieden+Kennedy and R/GA.
Does 132 have an API?
No public API is recorded for 132.
What industry is 132 in?
132's product category is Creative Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541430 and its SIC code is 8742.