The Belfry

What The Belfry does

The Belfry is a privately-held, single-location full-service restaurant operating from 222 East 14th Street in the East Village neighborhood of Manhattan, New York City. The firmographic data attributes a founding year of 2011 and a headcount of approximately 31 employees, and the business is actively operating based on its live website, menu page, and reservation/gift card integrations. The venue serves individual diners in the East Village, including local residents and visitors to Manhattan, with private dining as an additional use case. There is no evidence of multi-unit operations, franchising, off-premise concepts, catering, or wholesale distribution; the entire business model is anchored to a single physical storefront.

The company's commercial surface is narrow but digitally enabled. Core revenue is generated from dine-in food and beverage service at the East Village location, supplemented by digital gift card sales processed through Toasttab and online table reservations managed through Resy. The public-facing web presence is built on Squarespace, with no proprietary technology stack, app, or API documented. Customer acquisition is primarily local and walk-in/drive-by, with digital channels limited to the website, Resy booking flow, and Toasttab gift card storefront. There is no disclosed pricing on the website, no publicly available menu prices in the source data, no management team or ownership information on record, no funding history, and no certifications, awards, trademarks, or patents documented. Inputs describe a small hospitality operator running on commodity third-party SaaS (Resy, Toasttab, Squarespace) with no material technology differentiation.

Name

The Belfry

Website

https://belfrynyc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Belfry is a single-location, full-service restaurant in Manhattan's East Village, serving dine-in guests at 222 East 14th Street with online reservations via Resy and gift card sales through Toasttab.

Ownership category

akta.pro rank

Product category

Restaurant Dining Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Restaurant dining
• Food and beverage
• Gift card sales
• Online reservations
• Neighborhood restaurant

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Restaurant revenue from dine-in service offering food and beverages to customers at 222 East 14th Street location.
2. Gift Card Sales: Revenue from gift card sales processed through Toasttab platform.
3. Reservation Deposits/Fees: Potential revenue from reservation fees or deposits through Resy platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

The Belfry is a single-location restaurant at 222 East 14th Street in Manhattan's East Village serving dine-in food and beverages to individual guests. The business also sells digital gift cards through the Toasttab platform and accepts reservations through the Resy online booking system. Operations are limited to one physical venue with no additional locations or delivery service indicated in the source.

Product overview

The Belfry is a single-location restaurant offering dine-in food service to its guests. The restaurant operates from one venue in New York City and provides its core dining service alongside supplementary offerings such as gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• The Belfry Restaurant
• Gift Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• ResycoreTechnology or IntegrationResy provides the online reservation system for The Belfry, allowing customers to book tables through their platform at https://resy.com/cities/new-york-ny/venues/1513
• ToasttabcoreChannel Partner/ Reseller/ DistributorToasttab powers the gift card program for The Belfry, enabling customers to purchase gift cards through their platform at https://www.toasttab.com/the-belfry-222-e-14th-st/giftcards

Recent moves5 records

Direct peers

• Pouring Ribbons: East Village craft cocktail bar with elevated bar food in a small-format venue. Comparable to The Belfry on neighborhood, on-premise alcohol-led model, and casual full-service dining.
• The Wren: A gastropub-style bar and restaurant in Manhattan's East Village serving elevated food alongside a serious cocktail and beer program. Directly comparable to The Belfry in geography, format, and target diner.
• Death & Co: Iconic East Village cocktail bar and restaurant offering a full bar program with food service. Highly comparable to The Belfry as a neighborhood drinking-and-dining venue in the same submarket.
• Jeffrey's Grocery: West Village neighborhood restaurant and raw bar offering American fare with a strong beverage program. Comparable neighborhood-gastropub model and casual full-service dining experience.
• The Black Sheep: Independent gastropub-style restaurant in NYC serving an eclectic menu alongside a robust drink program. Comparable on format, audience, and casual full-service dining experience.
• The Marrow: German-inspired fine-dining restaurant in Manhattan's East Village serving an elevated European menu. Comparable neighborhood, format, and European gastropub sensibility suggested by The Belfry's branding.

Broad incumbents

• The Standard Grill: Full-service restaurant inside The Standard hotel in the Meatpacking District, serving an American bistro menu alongside a cocktail bar. Comparable full-service dining format, though anchored to a hotel.
• Catch NYC: Large-format, high-volume NYC seafood restaurant with a strong bar program and nightlife component. Comparable as a full-service Manhattan restaurant with a significant beverage and experiential focus, though at much larger scale.
• The Smith: Multi-location NYC American restaurant and bar group operating several high-volume, full-service venues. Comparable to The Belfry in service model and menu style, but at a larger, multi-unit scale.

Emerging players

• August Gatherings: Downtown NYC restaurant and bar concept. Comparable as an independent, single-operator full-service dining venue in Manhattan competing for similar neighborhood diners.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-belfry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Belfry