Ferradura Hotel

What Ferradura Hotel does

Ferradura Hotel is a privately-held Brazilian hospitality operator headquartered in Armação dos Búzios, Rio de Janeiro, running two distinct properties under a unified brand: Ferradura Resort, an 84-suite family-oriented resort with 6 pools, 3 heated hydromassages, sports court, gym, kids recreation programs, and an events center accommodating up to 500 people; and Ferradura Private, a boutique couples-only property with sea-view suites, private pool bar, and a wedding venue for up to 180 guests. The company's infrastructure is sited 100 meters from Ferradura beach — ranked among Búzios' most family-friendly — and within 2 km of Rua das Pedras, the destination's main tourist corridor. Búzios is positioned by the company as the 5th most sought destination by foreign tourists worldwide.

The business model is direct-to-consumer, with revenue generated from three primary streams: (1) overnight accommodation across multiple suite categories (Standard, Luxo, Super Luxo, VIP, Ferradura), (2) Day Use packages (standard R$385+10% per adult, promotional R$290+10%, themed R$469+10%) that monetize pool and beach access for non-overnight visitors, and (3) ancillary services including Kids Experience in-suite tent setup (R$360+10%), birthday packages, weddings, and corporate events. Distribution is operated through proprietary booking engines for each property, supplemented by phone reservations, WhatsApp, walk-ins, and an external marketing agency. Pricing is anchored on a tiered advance-booking discount program (5-15% off for 30/60/90-day bookings), a 5% direct-booking loyalty cashback program, and seasonal promotions (birthday, teacher, holiday packages).

The company holds a TripAdvisor Travellers Choice award (2023) and has earned the Selo Mais Inclusão (2026) certification through a partnership with SOS MAIS for autism- and neurodivergence-inclusive hospitality protocols. The firm is a private company with 22 disclosed employees and no public funding rounds, parent entities, or institutional investors identified in available data.

Name

Ferradura Hotel

Legal name

Ferradura Hotel

Website

https://ferradurahotel.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferradura Hotel is a privately-held Brazilian resort operator in Armação dos Búzios running two direct-to-consumer properties — Ferradura Resort (84-suite family resort with pools and events center) and Ferradura Private (couples-only boutique with wedding venue). It serves leisure families, couples, wedding parties, and corporate event bookers through proprietary booking, phone, and WhatsApp channels.

Ownership category

akta.pro rank

Product category

Beach Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAM

Luxury Villas & Residences Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Beach resort accommodation
• Family vacation packages
• Destination wedding venues
• Hotel day use programs
• Couples boutique hotel

Headquarters

HQ city

Armação dos Búzios

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Overnight stays in suites with various categories (Standard, Luxo, Super Luxo, VIP, Ferradura) at Ferradura Resort (84 suites) and Ferradura Private (sea-view suites). Revenue generated from nightly rates with various packages and promotions.
2. Day Use: Day use packages allowing visitors to enjoy resort facilities during daytime hours (09h-19h or 09h-21h for thematic days). Standard pricing at R$385 + 10% per adult with R$165 + 10% credit for consumption. Includes access to pools and social areas.
3. Additional Services and Experiences: Additional revenue from Experiences (Kids Experience at R$360 + 10%, birthday packages with cake and dinner, anniversary discounts), loyalty program, and advance booking incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ferradura Hotel operates two beachfront properties in Búzios, Brazil. Ferradura Resort is a family-oriented hotel with 84 suites, 6 pools, 3 heated spas, kids recreation, gym, restaurants, and an event center for up to 500 people. Ferradura Private is a couples-focused boutique hotel with ocean-view suites, outdoor pool, spa, and a wedding venue for up to 180 guests. The company also offers day-use packages, wedding services, the Experiência Kids add-on, and a loyalty program with 5% cashback on direct bookings.

Product overview

Ferradura Hotel operates two distinct hotel properties in Armação dos Búzios, Rio de Janeiro: Ferradura Resort (family-oriented with 84 suites, pools, kids recreation, and event facilities) and Ferradura Private (couples-focused boutique hotel with ocean-view suites and spa amenities). Both properties offer various promotions including advance booking discounts, birthday packages, loyalty programs, and day-use options. The Resort additionally provides wedding venue services and has earned the Selo Mais Inclusão for autism-inclusive hospitality protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferradura Resort
• Ferradura Private
• Day Use
• Wedding Venue Services
• Experiência Kids

Quantifiable outcome

• TripAdvisor Travellers Choice award recognition
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SOS MAIScoreStrategic or Co-development PartnerSOS MAIS provided consultation and training for developing an inclusive hospitality protocol at Ferradura Resort. The partnership included training staff across multiple departments, creating an inclusion committee, and developing operational adaptations for guests with autism (TEA), neurodivergent individuals, and atypical families. The collaboration resulted in the Selo Mais Inclusão certification.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Casas Brancas Boutique Hotel & Spa: Boutique beachfront hotel in Búzios with sea-view rooms and spa amenities. Comparable to Ferradura Private in targeted adult/couples segment and Búzios micro-market positioning.
• Insólito Boutique Hotel & Spa: Design-forward boutique hotel in Búzios. Comparable to Ferradura Private in romantic/couples positioning, ocean views, and emphasis on experiential hospitality.
• Vila d'Este Handmade Hospitality: Boutique luxury hotel in Búzios offering ocean-view suites and intimate hospitality. Directly comparable to Ferradura Private in segment, location, and pricing posture for couples/romantic travelers.
• Pousada Byblos: Pousada-style leisure lodging in Búzios with pools, sports courts, and family-friendly infrastructure. Comparable to Ferradura Resort's family-resort positioning in the same micro-market.
• Colonna Park Hotel: Family-oriented leisure hotel in Búzios with pool complex and event offerings. Direct competitor to Ferradura Resort's family-and-events positioning.

Broad incumbents

• Nobile Hotéis: Brazilian hotel chain with leisure and resort presence in beach destinations. Broad incumbent offering family and couple experiences comparable to Ferradura's dual-property strategy.
• Atlantica Hotels (Brazil): Brazilian hotel management company operating multiple resort and leisure brands in coastal destinations. Broad incumbent with comparable beach/leisure geographic exposure and stronger distribution.
• Pestana Hotel Group: Portuguese-origin resort chain with Brazilian resort properties. Broad incumbent with family-friendly portfolio and corporate-event infrastructure analogous to Ferradura Resort's 500-person event center.
• Accor (Brazil) — ibis Styles, Mercure, Fairmont Rio: Major global hotel operator with extensive Brazilian resort and leisure presence. Broad incumbent offering overlapping family and couple experiences across price tiers, with materially larger distribution, loyalty, and marketing scale than Ferradura.

Emerging players

• Selina Búzios: Hybrid hostel/hotel network with a Búzios property targeting younger travelers and experiential stays. Comparable in geography; differs in price tier and demographic, but overlaps in tech-driven booking and community programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FerraduraHotel
• Instagraminstagram.com/ferradurahotel
• LinkedInlinkedin.com/company/ferradura-hotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferradura Hotel