Best Way Consultancy

What Best Way Consultancy does

Best Way Consultancy, also operating as 北京百思纬教育科技有限公司 (Beijing Bestway Education Technology Co., Ltd.) and 澳洲百利通教育集团 (Australia Bestway Education Group), is a privately-held education consultancy headquartered in Sydney, Australia, with additional offices in Canberra, Changchun, and Shenyang. The firm is staffed by 18 employees and has been in continuous operation for approximately 17 years (Sydney headquarters celebrated its 17th anniversary in 2024). Its primary customer segment is Chinese students and their families seeking overseas education, with services covering study abroad applications, visa processing, immigration consulting (including Australian investment, employer-sponsored, and skilled migration), language test preparation (IELTS, TOEFL, GRE, GMAT, and PTE), scholarship applications, and study tour programs across 10+ destination markets. The firm also operates the BFC Bestway Club for ongoing alumni support and offers a DIY application track for independent applicants.

The business operates a horizontally-segmented service model with go-to-market executed through four physical offices, dedicated hotlines in China and Australia, a WeChat Official Account, and educational content marketing across its website and social channels. Its core technology is a web-based service platform with WeChat integration and online assessment tools; no proprietary AI/ML, API, or SDK infrastructure is disclosed. Partnerships with Australian universities (UNSW, ANU, Newcastle University, Western Sydney University) and compliance with Australia's MARA Code of Conduct for Registered Migration Agents underpin the firm's service delivery and regulatory standing.

The company generates revenue through service fees on study abroad placement, visa application, immigration consulting, and language training — though no pricing is publicly disclosed and no revenue figures are available. As a privately-held firm with no disclosed parent company, funding rounds, or external investors, the ownership structure remains opaque. Customer concentration is high, with the business dependent on Chinese outbound student demand flowing into Australian and other Anglosphere/Asian destinations, exposing revenue to immigration policy and geopolitical shifts.

Name

Best Way Consultancy

Legal name

北京百思纬教育科技有限公司

Website

https://bestwayvisa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Way Consultancy is a privately-held Chinese-Australian education consultancy (18 staff, ~17 years operating) that provides study abroad, visa, immigration, and language test preparation services to Chinese students and families across 10+ destination countries, delivered through offices in Sydney, Canberra, Changchun, and Shenyang.

Ownership category

akta.pro rank

Product category

Study Abroad & Immigration Consulting

NAICS

Management Consulting Services (54161), All Other Professional, Scientific, and Technical Services (541990)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB)

akta.pro secondary industry

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)

Keywords

• Study abroad consulting
• Immigration consulting
• Visa application services
• Language test preparation
• Education consultancy

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

Best Way Consultancy provides end-to-end study abroad consulting, visa application processing, and immigration advisory services for students and families targeting Australia, USA, UK, Canada, New Zealand, Europe, Japan, Korea, Hong Kong, and Singapore. The firm also delivers standardized English test preparation courses (IELTS, TOEFL, GRE, GMAT), scholarship application assistance, study tour programs, and an alumni community (BFC Bestway Club) across offices in Sydney, Canberra, Changchun, and Shenyang.

Product overview

Best Way Consultancy is an education consultancy providing a comprehensive suite of study abroad services. The core offerings include study abroad consulting for multiple countries (Australia, USA, UK, Canada, New Zealand, Europe, Japan, Korea, Hong Kong, Singapore), English language training courses (IELTS, TOEFL, GRE, GMAT), visa application services, immigration consulting, scholarship application assistance, and study tour programs. The company also operates the BFC Bestway Club for member support and provides DIY application resources for independent students. The services are delivered through multiple office locations in Sydney, Canberra, Changchun, and Shenyang.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Abroad Services (留学服务) End-to-end study abroad consulting covering university selection, application preparation, and admission support for students targeting institutions across Australia, USA, UK, Canada, New Zealand, Europe, Japan, Korea, Hong Kong, and Singapore.
• IELTS Training (雅思培训) IELTS exam preparation course delivered to students preparing for English-language proficiency requirements for overseas study.
• TOEFL Training (托福培训) TOEFL exam preparation course for students applying to institutions that require TOEFL scores.
• GRE Training (GRE培训) GRE preparation course for students applying to graduate programs overseas.
• GMAT Training (GMAT培训) GMAT preparation course for students applying to business and management graduate programs overseas.
• Visa Application Services (签证申请) Visa application processing and consulting services for students applying for entry visas to study abroad destinations.
• Immigration Application (移民申请) Immigration consulting services covering Australian investment immigration, employer-sponsored immigration, and skilled immigration programs for individuals and investors.
• Scholarship Application (奖学金申请) Assistance services for students applying to scholarships at international universities.
• Study Tours (出国游学) Study tour programs including school observation tours and elite university tours to Australia, USA, UK, Canada, and New Zealand, providing prospective students with on-campus exposure.
• BFC Bestway Club (BFC百利通俱乐部) Member community providing ongoing engagement, resources, and support services for past and prospective students of the consultancy.
• DIY Study Abroad Application (DIY留学申请) Self-service study abroad application guidance and resources for independent applicants who wish to manage their own applications.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Australian Government (MARA Code of Conduct)minorOthersOperates under the Code of Conduct for Registered Migration Agents as displayed on their website, indicating compliance with Australian immigration regulatory standards set by the Migration Agents Registration Authority (MARA).
• Various Australian Universities (合作关系校)coreOthersWebsite displays partner university logos including UNSW, Australian National University, Newcastle University, and Western Sydney University, indicating institutional cooperation for student recruitment and placement services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• ApplyBoard: Canada-based technology platform that connects international students with educational institutions globally. Represents a tech-enabled, scalable alternative to traditional consultancies like Best Way and a key competitive threat.
• Studyportals: European-based online platform aggregating study abroad programs and enabling direct student-institution connections. A marketplace-style alternative that could disintermediate traditional consultancies.

Others

• Migration Alliance (MARA Registered Agents): Industry body for Australian registered migration agents. Provides regulatory and professional context for Best Way's MARA-compliant migration services, not a direct competitor but a key ecosystem participant.

Direct peers

• Aoji Education (澳际教育): One of China's largest private study abroad consultancies, originally founded in Australia and serving Chinese students across multiple destinations. Closely mirrors Best Way's Australia-China cross-border model and full-service offerings.
• Aussizz Group: Australia-based migration and education consultancy with offices in multiple countries, offering visa, immigration, and study abroad services. Direct competitor in the Australian student visa segment.
• EIIC Group (EIC Education): Australian-based education consultancy with both onshore and Chinese offices, similar to Best Way. Specializes in study abroad, visa processing, and migration services for Chinese students targeting Australia.
• Can-Am Immigration & Education (加美澳新): Canada-headquartered education and immigration consultancy serving Asian students targeting North America and Australia. Closely comparable service offerings and customer base.
• Huatong International Education (华通留学): Established Chinese study abroad consultancy with multi-country coverage and licensed immigration services. Directly competes with Best Way for Chinese students seeking overseas education placements.

Broad incumbents

• IDP Education: ASX-listed global leader in international student placement, particularly Australia-bound, and operator of IELTS testing. Direct functional overlap with Best Way's study abroad and language test prep services, but at vastly larger scale.
• New Oriental Vision Overseas (新东方前途出国): Study abroad arm of New Oriental Education & Technology Group, one of China's largest private education companies. Offers multi-country study abroad consulting, language training, and immigration services, directly competing for the same Chinese student segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-way-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Way Consultancy