1524 Delhi

What 1524 Delhi does

1524 Delhi is a boutique luxury lifestyle services and marketing firm headquartered in New Delhi, India, founded in 2017 by Aakriti Batra and Karan Singh. It provides sales, marketing, and public relations representation services to international and domestic luxury hotel companies seeking to grow revenue from the India market across leisure, MICE (meetings, incentives, conferences, exhibitions), and corporate segments. The firm's represented portfolio spans marquee and boutique properties including Mandarin Oriental Hotel Group, The Nautilus Maldives, Ananda in the Himalayas, The Strand Yangon, Antara River Cruises, Ahilya Fort, and The Blackbuck Lodge.

Beyond its core B2B (business-to-business) representation mandate, 1524 Delhi operates a consumer-facing curated platform organized into Hotels, Experiences, Journeys, Villas & Estates, and Offers — connecting ultra-affluent Indian travelers with boutique luxury properties and bespoke itineraries such as Brahmaputra river cruises, polo events, and artisan tours of Bengal. The firm maintains a proprietary database of over 3,500 ultra-affluent travelers and leverages strategic alliances with global leadership organizations and business associations for referrals.

The business model is professional services-based, with bespoke, quote-based pricing tailored to each hotel client. Distribution is direct-sales-led through key account management in India, supplemented by partnerships with HNI-focused travel agencies and inbound operators. The firm does not operate proprietary technology; its core assets are the founders' relationships from prior roles at The Oberoi Group, American Express, and Mandarin Oriental, a curated content footprint (website, newsletter, Instagram, Facebook), and the 3,500+ traveler database. Headcount stands at approximately 5, with no external institutional funding disclosed.

Name

1524 Delhi

Legal name

1524 Delhi

Website

https://1524delhi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

1524 Delhi is a New Delhi-based boutique luxury hospitality marketing firm providing sales, marketing, and PR representation to luxury hotel brands targeting affluent Indian travelers. It bridges 15+ international boutique hotels with ultra-affluent Indian consumers via a curated platform and a 3,500+ traveler database.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Sales & Marketing Representation

NAICS

Travel Agencies (56151), Travel Agencies (561510)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Corporate Travel & Accommodation Coordination (HSACADAL), Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Luxury hotel representation
• Hospitality marketing services
• Sales marketing PR services
• Bespoke luxury travel
• Curated boutique hotels

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sales and Marketing Representation Services: 1524 Delhi provides comprehensive Sales, Marketing and PR services to luxury hotel companies to help them achieve profitable and sustainable growth in revenues from the India market, covering leisure, MICE and corporate segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

1524 Delhi provides comprehensive Sales, Marketing and PR representation services to luxury hotel companies in India, helping them achieve revenue growth from the leisure, MICE and corporate segments of the Indian luxury travel market. The firm curates a portfolio of boutique hotels, wellness resorts, safari lodges, villas and estates, bespoke journeys, and luxury experiences (such as polo and clay target shooting), connecting these properties with ultra-affluent Indian travelers, luxury travel agencies, inbound travel companies, and corporate travel administrators through direct booking, marketing campaigns, and strategic alliances.

Product overview

1524 Delhi is a boutique Luxury Lifestyle Services and Marketing firm that provides comprehensive Sales and Marketing representation services in India to luxury hotel companies and independent hotels. The company operates as a unified platform offering multiple service categories: Hotels (a curated collection of exceptional boutique hotels, luxury wellness resorts, safari lodges, and estates), Experiences (curated luxury experiences like polo and shooting), Journeys (bespoke travel itineraries and river cruises), Villas & Estates (private villa rentals), and Offers (special packages from partner properties). The company also represents brands like Mandarin Oriental Hotel Group in India and connects discerning travelers with hidden gem properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotels A curated collection of luxury hotels, resorts, safari lodges and boutique properties (including The Danna Langkawi, Pelangi Beach Resort & Spa, Antara River Cruises, The Nautilus Maldives, The Blackbuck Lodge, Ananda in the Himalayas, Ahilya Fort, Ahilya by the Sea, The Strand Yangon, Diphlu River Lodge, and Lahé Life Houseboat) offered to affluent Indian travelers and travel arrangers.
• Experiences Curated luxury experiences including polo events, clay target shooting with international athletes, art and culture tours, and insider access to private collections and exclusive events for ultra-affluent travelers.
• Journeys Bespoke travel itineraries including river cruises (Brahmaputra Vignettes, Europe on the Ganges, Bhitarkanika), cultural tours (Artisans of Bengal), and adventure experiences (Mandawa Horse Safaris) for luxury travelers.
• Villas & Estates Exclusive private villa and estate rentals including Villa in the Woods at RAAS Devānya, Jungle House Simla, and Ahilya by the Sea for affluent travelers seeking private stays.
• Offers Curated special offers and packages from partner luxury hotels including seasonal promotions from Mandarin Oriental, wellness retreats, and exclusive deals for luxury travelers.
• Reservations Enquiry and booking service covering all 1524 Delhi offerings including hotels, experiences, journeys, and villas for ultra-affluent travelers.
• Sales and Marketing Representation Comprehensive sales, marketing, and PR representation services for luxury hotel companies to achieve revenue growth in the India market from leisure, MICE, and corporate segments.

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Mandarin Oriental Hotel GroupcoreStrategic or Co-development Partner1524 Delhi serves as the Sales and Marketing representative for Mandarin Oriental Hotel Group in India, promoting their luxury hotels and resorts to affluent travelers and travel arrangers in India and South East Asia.
• The Danna Langkawi Resort & Beach VillascoreStrategic or Co-development PartnerRepresenting this award-winning luxury beachfront resort in Malaysia, promoting it to Indian travelers seeking luxury island experiences.
• Pelangi Beach Resort & SpacoreStrategic or Co-development PartnerRepresenting this luxury beach resort in Langkawi, Malaysia, offering tropical sanctuary experiences to Indian travelers.
• Antara River CruisescoreStrategic or Co-development PartnerPromoting Antara's luxury river cruise experiences on the Ganges and Brahmaputra rivers to Indian travelers seeking unique river journeys.
• The Nautilus MaldivescoreStrategic or Co-development PartnerRepresenting this ultra-luxury private island resort in the Maldives, promoting exclusive island experiences to discerning Indian travelers.
• The Strand YangoncoreStrategic or Co-development PartnerPromoting this iconic colonial luxury hotel in Yangon, Myanmar, known as one of the finest hosteleries East of Suez.
• Ananda in the HimalayascoreStrategic or Co-development PartnerRepresenting this multi-award winning destination spa in Uttarakhand, offering wellness experiences integrating Ayurveda, Yoga, and Vedanta.
• The Blackbuck LodgecoreStrategic or Co-development PartnerPromoting this luxury wildlife resort near Velavadar Blackbuck National Park in Gujarat.
• Ahilya FortcoreStrategic or Co-development PartnerRepresenting this heritage hotel on the banks of the Narmada River in Madhya Pradesh, offering authentic 18th century fort experiences.
• Ahilya by the SeacoreStrategic or Co-development PartnerPromoting this boutique hotel on Dolphin Bay in Goa, built as a family home with Portuguese-Balinese architecture.
• Diphlu River LodgecoreStrategic or Co-development PartnerRepresenting this eco-conscious luxury lodge on the periphery of Kaziranga National Park in Assam.
• Jaagir ManorminorStrategic or Co-development PartnerLuxury heritage property represented by 1524 Delhi in India.
• Swinfen HallminorStrategic or Co-development PartnerLuxury country house hotel represented by 1524 Delhi.
• Royal Migration CampminorStrategic or Co-development PartnerLuxury safari camp represented by 1524 Delhi.
• The FarmminorStrategic or Co-development PartnerLuxury property represented by 1524 Delhi.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Quintessentially Travel: Global luxury concierge and travel services firm serving ultra-high-net-worth clients. Comparable in serving the affluent traveler segment with curated luxury bookings and experiences, though at significantly broader scale.
• Diethelm Travel: Established Asian inbound and luxury travel representation company with multi-country coverage. Operates a broader portfolio but overlaps with 1524 Delhi's hotel representation and curated luxury itineraries in Southeast Asia.

Direct peers

• Wild Frontiers: Adventure and experiential luxury travel operator offering bespoke journeys in emerging and off-the-beaten-path destinations. Comparable in its curated boutique-hotel supplier model and experiential luxury positioning.
• Imperial Tours: Luxury tour operator focused on high-end Asia itineraries, with a customer profile and curated-hotel supplier base similar to 1524 Delhi's outbound Indian luxury traveler focus.
• Heavens Portfolio: Luxury hotel sales and marketing representation firm covering South and Southeast Asia. Directly comparable business model to 1524 Delhi; co-founder Aakriti Batra previously worked at Heavens Portfolio before founding 1524 Delhi.
• Lotus Destinations: India-based luxury travel representation and destination management firm representing premium hotels and experiential travel brands to the Indian market. Closely comparable in mandate and customer base.
• Inspiring Travel Company: UK-based luxury tailor-made tour operator specializing in high-end curated itineraries. Comparable business model combining luxury hotel partnerships with bespoke journey design for affluent travelers.
• Audley Travel: Specialist tailor-made travel company offering curated luxury and experiential trips to a global audience. Comparable in combining destination expertise, curated supplier relationships, and a focus on higher-margin bespoke travel.

Regional players

• Asia Chapter: European-based luxury Asia travel specialist. Comparable curated luxury-hotel representation and bespoke journey design for Asia-bound travelers, though its primary source market is Europe rather than India.

Emerging players

• Luxury Travel Atelier: Boutique luxury travel representation firm focused on connecting independent luxury properties with HNI travelers in emerging source markets. Comparable niche positioning and supplier profile, though at an earlier stage of scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1524delhi
• Instagraminstagram.com/1524delhi
• LinkedInlinkedin.com/company/1524-delhi

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1524 Delhi