acquaflora

Name

acquaflora

Legal name

Acquaflora Cosméticos

Website

https://acquafloracosmeticos.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hair Care Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABABAB

Conditioners & Hair Masks

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Professional hair care
• Hair cosmetics
• Shampoo and conditioner
• Hair treatment products
• Hair coloring products

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for hair care products including shampoos, conditioners, treatments, leave-in products, styling products, and hair color. Products are sold at various price points from R$12.48 to R$100+ with installment payment options up to 12 months.
2. Professional Product Lines: Professional-grade hair care products for salon use including colorants, developers, and treatments sold to professional hairstylists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Acquaflora Cosméticos is a Brazilian hair care company that manufactures and sells a comprehensive portfolio of professional-quality hair care products through its direct-to-consumer e-commerce store. The offering spans cleansing (shampoos), conditioning (conditioners and leave-ins), intensive treatments (hydration, nutrition, reconstruction, curl definition, metal detox, color protection), styling/finalizers, and a professional hair coloring system including permanent colors, ammonia-free toners, developers, and bleaching powders. The company also sells a professional line aimed at salons and hairstylists.

Product overview

Acquaflora Cosméticos is a Brazilian hair care brand offering a comprehensive portfolio of professional hair care and coloring products. The product lineup consists of multiple specialized lines organized by hair concerns: Crono 10 (instant 10-second treatments), Forma Curvas (wavy/curly/coily hair), Hidratação Intensiva (intensive hydration), Nutrição Celular (cellular nutrition), Equilíbrio (balance for oily/dandruff hair), Sequestra Metal (metal detox for colored hair), Pós Coloração (post-color care), Sol Mar Piscina (sun/salt/chlorine protection), Elixir (premium repair oils), and a professional coloring system with permanent colors, toners, and developers. The products are cruelty-free, many are vegan, and free from harmful ingredients like parabens, mineral oil, and sulfates. The brand emphasizes natural ingredients, advanced technology, and accessible pricing for Brazilian consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Crono 10 Instant Treatment System Range of 10-second instant conditioning treatments (Hydration, Nutrition, Reconstruction, and Sealing variants) combining Creatine + Protein + Amino Acids and Cranberry Extract with Nutritive Oils for immediate hair repair and long-lasting results.
• Hidratação Intensiva Line Intensive hydration line of shampoos, conditioners, leave-in products, treatments, and concentrated restructuring fluids formulated with Vegetal Collagen for rough or dry hair.
• Nutrição Celular Line Cellular nutrition line of shampoos, conditioners, and treatments enriched with Carbocisteine + Panthenol + Creatine and Cranberry Extract for weakened or stressed hair.
• Forma Curvas Line (2ABC, 3ABC, 4ABC) Specialized line for wavy, curly, and coily hair (Types 2, 3, and 4) including conditioners, modeling creams, gelatins, and treatments formulated with Hyaluronic Acid and Chia and Flaxseed Extract for curl definition, frizz control, and thermal and sun protection.
• Sequestra Metal Line Detox line of shampoos, treatments, leave-ins, and pre-chemistry sprays that neutralize and remove metallic ions and toxins from hair fiber using natural molecules from Lemon, Apple, and Cucumber combined with intelligent sequestering complexes.
• Pós Coloração Line Post-color care line of shampoos, conditioners, treatments, and concentrated fluids enriched with Coffee Oil and silicones for color maintenance, shine, and strength in colored or highlighted hair.
• Equilíbrio Line Scalp-balance line targeting oily scalp, dandruff, and combination hair, including residue-removing shampoos and conditioners enriched with HairSpa, Mint, Spearmint, Passion Fruit, Pitanga, Acerola, and Piroctone Olamine.
• Sol Mar Piscina Line Sun, sea, and chlorine protection line including specialized shampoos and protective/illuminating fluids for hair exposed to environmental damage.
• Elixir Line (Reparador and Light) Premium repair oil blends combining Calamus Oil, Myrrh Oil, Cinnamon Oil, Olive Oil, and Argan Oil for frizz reduction, hydration, and thermal protection, available in regular and light versions.
• Antiqueda Gestante e Lactante Line Anti-hair-loss shampoo formulated specifically for pregnant and breastfeeding women to strengthen hair and reduce hair fall caused by hormonal changes during and after pregnancy.
• 15 Benefícios Shampoo Flagship multi-benefit shampoo offering 15 hair care advantages in a single product.
• Dia Dia Shampoo Daily-use shampoo designed for regular hair care routines.
• Acidificante Ultra Condicionante Treatment pH-balancing reconstructive treatment with Lactic Acid + Tamarind Extract + Amino Acids (pH 2.5-3.5) that seals cuticles and restores pH balance.
• Concentrado Condicionante de Queratina Single-dose keratin concentrate to hydrate and recover hair from straightening, bleaching, and relaxer damage.
• Óleo de Coco Coconut oil with high affinity for hair protein, rich in lauric acid triglycerides; usable as moisturizer, finisher, and pre-shampoo treatment.
• Spray Defrizante Termoativado Heat-activated frizz-control spray with Keratin and thermoactive silicones that strengthens, adds shine, and protects against heat damage.
• Serum Termoativado Heat-activated serum that protects against heat damage, seals split ends, eliminates frizz, and promotes elasticity and softness.
• Surf Spray Beach wave styling spray powered by Acquasalina salt-removal technology that delivers year-round beachy waves with moderate hold.
• Gelatina Ativadora and Modeladora de Cachos Curl activator and modeling gelatins for wavy, curly, and coily hair with Hyaluronic Acid and Chia and Flaxseed Extract for soft or intense curl definition.
• Tônico Finalizador Força, Crescimento & Resistência Finalizing tonic formulated to deliver strength, growth, and resistance to hair.
• Tonalizante Profissional (Ammonia-Free) Professional ammonia-free tonalizing color line including 6.0 Louro Escuro and other shades, formulated with Pearl Proteins and Organic Silicon; clinically demonstrated to maintain 82% color after 20 washes.
• Coloração Permanente Profissional Professional permanent hair color line with Pearl Proteins and Organic Silicon, including Loiros Especiais, Vermelhos Especiais, and Vegana variants for complete gray coverage.
• Coloração Crono 10 Quick 10-minute permanent hair color from the Crono 10 line for fast professional results.
• Hidra Gloss Coloração and Tonalizante Gloss coloring and toning treatments that add shine and enhance color.
• Emulsão Reveladora (Developer) Oxidizing developer emulsions in 20vol, 30vol, and 40vol formulations (including vegan and Crono 10 variants) used for hair coloring and bleaching.
• Pó Descolorante Bleaching powder for professional hair lightening, also offered in a vegan formula.
• El Hombre Men's Hair Care Line Men's hair care line offering hair and scalp products formulated for masculine-specific needs.
• Spray Condicionante Blindagem Antiumidade e Antifrizz Humidity-blocking and anti-frizz conditioning spray.
• Spray Pré Química Sequestra Metal Pre-chemistry spray that protects hair during coloring, highlighting, or bleaching by neutralizing metallic ions.
• Seleção Consciente (Conscious Selection) Category Curated selection of formulations certified gluten-free, paraben-free, mineral-oil-free, and vegan across maintenance and transformation categories.

Quantifiable outcome

• 82% color retention after 20 washes
• +4 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Natura &Co: Largest Brazilian beauty group with haircare under Natura, Avon, and The Body Shop — competes across all of Acquaflora's categories with vastly greater marketing, retail, and capital resources.
• Wella Company: Global professional hair color and care leader (Wella Professionals, Sebastian) with strong Brazilian salon penetration — directly comparable professional colorant and treatment portfolio.
• Elseve (L'Oréal Paris): Mass-market hair care sub-brand from L'Oréal Brasil, the dominant Brazilian mass hair care brand Acquaflora competes against for share of wallet in shampoos, conditioners, and treatments.
• L'Oréal Brasil: Operates mass-market (Elseve, L'Oréal Paris) and professional (Kérastase, L'Oréal Professionnel) haircare lines in Brazil, dominating the same shelves, salons, and DTC channels Acquaflora targets.
• TRESemmé (Unilever): Global mass haircare brand with strong Brazilian distribution in supermarkets and drugstores — sets the price-quality benchmark Acquaflora's accessible-professional positioning competes against.

Direct peers

• Skafe: Brazilian hair care manufacturer with broad treatment, curl, and color lines sold through salons and DTC, comparable in product breadth and target segments to Acquaflora.
• Inoar Cosméticos: Brazilian professional haircare brand with strong salon channel presence and similar positioning around treatments, keratin, and curl definition, competing for the same Brazilian stylist and consumer customer.
• Cadiveu: Brazilian professional haircare brand focused on keratin treatments, reconstruction, and color protection — directly comparable in chemistry, target consumer, and salon-vs-DTC dual channel.
• Salon Line: Brazilian professional and consumer haircare brand with a similarly broad portfolio targeting curls, chemical treatments, and color protection — the closest domestic head-to-head competitor in channel and price point.

Emerging players

• Olaplex: Bond-building hair treatment brand that built a global brand around a proprietary technology story — a useful analog for Acquaflora's tech-led (Acquasalina, Crono 10) positioning playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/acquafloracosmeticos
• LinkedInlinkedin.com/company/acquaflora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about acquaflora