Mickey Gilley Theatre

What Mickey Gilley Theatre does

Gilley's Store (DBA of Mickey Gilley Theatre) operates as a direct-to-consumer e-commerce platform selling officially licensed merchandise from the Gilley's honky-tonk brand, founded in Pasadena, Texas in 1971 by country music legend Mickey Gilley. While the original physical honky-tonk—the largest in the world and the cultural inspiration for the 1980 film Urban Cowboy—is no longer in operation, the brand persists through this online merchandise storefront and three licensed venue operators in Las Vegas, Nevada; Dallas, Texas; and Durant, Oklahoma (at Choctaw Casinos). Mickey Gilley himself co-owned the original venue and recorded seventeen #1 country hits, providing the authentic music heritage that underpins the merchandise line.

The product catalog is organized around five core categories—shirts, hats, Gilley's Foods (chili, marinades, hot sauces), Mickey's Music, and miscellaneous items—and three thematic sub-brands: Bud & Sissy (Urban Cowboy-inspired), Gilley's Beer merchandise (Texas-style bar gear), and Honky Tonk Highlights. The technology stack is a single Shopify-powered storefront with native integrations to Shop Pay, PayPal, Apple Pay, Google Pay, and major credit card processors. The store fulfills orders from a Texas warehouse within 1–2 business days and offers free shipping on orders over $75.

The business model is straightforward DTC e-commerce: one-time merchandise sales to fans of country music, honky-tonk culture, and Urban Cowboy nostalgia, with supplementary wholesale bulk orders. Marketing is conducted via an email newsletter for exclusive merch drops, a blog (Gilley's Notes), and the wholesale channel. Geographic reach is North America (US and Canada). No management team, headcount, funding rounds, or revenue figures are disclosed in the available data.

Name

Mickey Gilley Theatre

Legal name

Gilley's Store

Website

https://mickeygilley.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Gilley's Store is a direct-to-consumer Shopify e-commerce platform selling officially licensed Mickey Gilley and honky-tonk branded merchandise, including shirts, hats, foods, and music, to country music fans and Urban Cowboy nostalgia buyers in North America.

Ownership category

akta.pro rank

Product category

Licensed Branded Merchandise E-commerce

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Specialty Food Retailers (4452)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)

akta.pro industry

PRIMARYCRAEAGAC

Craft, DIY & Value Variety Stores

Consumer Products & Retail/Discount, Club & Value Retail/Variety Stores & Five-and-Dime Retail

SECONDARYCRAHAGAN

Specialty Food Gift Shops & Hampers

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Branded merchandise sales
• Country music apparel
• Honky tonk memorabilia
• Urban Cowboy merchandise
• Texas food products

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Merchandise Sales: Direct e-commerce sales of licensed Gilley's branded merchandise including shirts, hats, chili, marinades, hot sauces, music, and miscellaneous items. Operates through Shopify-powered storefront with secure checkout supporting Shop Pay, PayPal, Apple Pay, Google Pay, and major credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gilley's Store is a direct-to-consumer e-commerce platform selling officially licensed merchandise from the world-famous Gilley's honky-tonk brand founded by country music legend Mickey Gilley in 1971 in Pasadena, Texas. The store offers shirts, hats, food products (chili, marinades, hot sauces), Mickey Gilley music recordings, miscellaneous honky-tonk memorabilia, and themed collections including Bud & Sissy (Urban Cowboy-inspired) and Gilley's Beer merchandise. Orders are fulfilled within 1-2 business days from the Texas warehouse with free shipping on orders over $75.

Product overview

Gilley's Store is an e-commerce merchandise platform selling officially licensed products from the world-famous Gilley's honky-tonk brand founded by Mickey Gilley in 1971. The product portfolio consists of core merchandise categories (Shirts, Hats, Gilley's Foods, Mickey's Music, and Miscellaneous items) organized into themed sub-brands including the Bud & Sissy Collection (Urban Cowboy-inspired), Gilley's Beer Merchandise (Texas bar gear), and Honky Tonk Highlights Collection. The store operates as a Shopify-powered single unified e-commerce platform without modular add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Bud & Sissy: Brand inspired by the Urban Cowboy movie that defined a generation - featuring merchandise collection.
• Gilley's Foods
• Gilley's Beer merchandise

Products and services

• Shirts Officially licensed t-shirts and apparel featuring Gilley's branding, Mickey Gilley music themes, and Urban Cowboy soundtrack imagery, sold to country music fans and honky-tonk enthusiasts.
• Hats Headwear including cowboy hats and caps with Gilley's branding and honky-tonk styling, sold to country and western apparel buyers.
• Gilley's Foods Texas-style food products including chili, marinades, and hot sauces inspired by the Gilley's honky-tonk kitchen, sold to consumers seeking bold Texas flavor.
• Mickey's Music Music recordings and albums by Mickey Gilley, featuring his country music hits, sold to country music fans and collectors.
• Miscellaneous Merchandise Various Gilley's branded merchandise including bar gear and general honky-tonk memorabilia for fans and collectors.
• Bud & Sissy Collection Merchandise collection inspired by the Bud and Sissy characters from the 1980 Urban Cowboy film, featuring apparel and memorabilia targeted at fans of the movie that defined a generation.
• Gilley's Beer Merchandise Beer-themed apparel and bar gear including shirts, hats, and bar accessories in Texas style for consumers seeking western bar-themed merchandise.
• Honky Tonk Highlights Collection Shirts and merchandise celebrating Mickey Gilley's music, the Gilley's club, and the honky-tonk legend, sold to country music fans and honky-tonk enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered core.

• Gilley's Las VegascoreOEM/ Whitelabel/ Licensing PartnerLicensed Gilley's venue operating in Las Vegas, Nevada. Represents one of the three remaining licensed Gilley's honky-tonk venues that carry forward the legacy of the world's largest nightclub originally established in Pasadena, Texas.
• Gilley's DallascoreOEM/ Whitelabel/ Licensing PartnerLicensed Gilley's venue operating in Dallas, Texas. One of three licensed venues that maintain the Gilley's brand presence in major Texas cities, continuing the honky tonk tradition established in 1971.
• Choctaw Casinos Gilley's (Durant)coreOEM/ Whitelabel/ Licensing PartnerLicensed Gilley's venue operating in Durant, Oklahoma at Choctaw Casinos. Extends the Gilley's brand presence to the Oklahoma market as part of the licensed venue network.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stetson: Iconic Western hat and apparel brand with broader product portfolio. Comparable as a heritage Western headwear and apparel brand selling into the same honky tonk/Western customer base.
• Lucchese: Premium Western boot and apparel brand with Texas heritage. Comparable as a heritage Western lifestyle brand selling high-end apparel and accessories to country music enthusiasts.
• Wrangler: Major Western wear and jeans brand with broad distribution. Comparable as a Western apparel brand selling into the country music and honky tonk lifestyle segment, though at a much broader scale.
• NASCAR.com Shop: Licensed motorsport merchandise storefront. Comparable as an officially licensed brand-driven e-commerce operation selling apparel and memorabilia tied to a cultural phenomenon, similar to Gilley's Urban Cowboy heritage positioning.

Direct peers

• Sheplers: Long-standing Western apparel and boot retailer with national e-commerce. Comparable as a multi-category Western wear merchant overlapping with Gilley's shirt, hat, and bar gear categories.
• Boot Barn: Largest Western and work-inspired footwear and apparel retailer in the U.S. Directly comparable as a multi-category Western lifestyle retailer serving country music and honky tonk customers with apparel, hats, and accessories.
• Cavender's: Family-owned Western wear retailer operating across the South and Midwest. Directly comparable as a brick-and-mortar and e-commerce Western apparel retailer serving the same country lifestyle customer.
• Country Music Hall of Fame Store: Official retail operation of the Country Music Hall of Fame in Nashville, selling music, apparel, and memorabilia tied to country music heritage. Highly comparable as a country-music-branded e-commerce merchandise store.

Emerging players

• PBR Shop: Official merchandise store for Professional Bull Riders. Comparable as a licensed brand e-commerce operation selling Western/country lifestyle apparel, hats, and bar gear to a similar target demographic.
• Texas Roadhouse Merchandise: Texas-themed restaurant brand with associated merchandise and gift products. Comparable as a Texas-heritage lifestyle brand extending into branded retail items and food products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mickey-gilley-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mickey Gilley Theatre